The Onion CEO Ben Collins has successfully turned political satire into a sustainable business. He explains why humorous messaging is important to understand times like these — and why he’s dead serious about buying Infowars.

Head to our feed for more conversations from MozFest with Abeba Birhane, Audrey Tang, and Luisa Franco Machado.

Further reading & resources:

• Read The Onion, America’s finest news source, if you don’t already…
• The Onion to buy Infowars

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Post Production by Sarah Myles | Pre Production by Georgia Iacovou