Today on Your Partner In Success Radio 'The Closers Inner Circle Podcast' with Ben Gay III and Denise Griffitts we are opening up The Closers, Pt 2 to page 119 - The Better Resolution

Because your customers don't know your products or services as well as you do, they frequently don't ask the right questions. As a result, what they think they want and what they really need are often in conflict. This disconnect stems from the fact that customers might only have a surface-level understanding of your offerings, based on their limited exposure or preconceived notions.

Effective communication plays a pivotal role here. Engaging with your customers in meaningful conversations allows you to uncover their underlying needs, even those they might not be consciously aware of. By asking probing questions and actively listening, you can peel back the layers of their initial requests and get to the heart of their challenges. 

Moreover, this process not only helps you tailor your offerings to better suit their needs but also positions you as a trusted advisor. When customers see that you genuinely care about addressing their specific problems, they're more likely to develop a deeper level of trust and loyalty to your brand.

In essence, it's your responsibility to guide your customers toward a better resolution, one that goes beyond their initial assumptions. By empathizing with their situation, educating them about the full scope of your products or services, and guiding them toward more effective solutions, you can bridge the gap between what they think they want and what they truly need.

Add The Closers by Ben Gay III to your entreprenurial library here. Find Denise Griffitts on Your Partner In Success Radio

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