My guest this week has a passion for learning and evolving as a leader, as well as keeping in touch with his employees and understanding what their day-to-day looks like. In fact, it’s his favorite way to spend his coffee break. SEON COO and Co-Founder Bence Jendruszak is a leader in the fraud prevention space with a proprietary platform that offers a plug-and-play API and a data enrichment advantage.

For those of you who may not know, SEON started as a cryptocurrency exchange platform. However, a string of fraud experienced personally through this business venture eventually led Bence and his team to rethink their strategy. In his own words, “we faced fraud in our own skin because we started accepting credit card payments and our business was pretty much going to burn to the ground.” Upon looking for a solution in the marketplace to address their specific needs, Bence and his team found nothing. Thus, SEON was born. Originally a fraud prevention tool to address their own business needs, they later pivoted it into a sales tool that became their dominant go-to-market asset. “Our mission outgrew itself when we realized we could sell it on a global scale to make a global difference.”

As for their target audience, SEON offers value to any online business dealing with fraud issues or authenticating online users. They offer an out-of-the-box solution with one single API that can be individually adapted to the needs of the user, in addition to a meaningful data enrichment advantage with the intention to focus on live information versus stale data.

Tune in this week to hear Bence talk about his journey to COO, as well as where he sees the industry in the next 2-3 years when it comes to decentralization, cryptocurrency and blockchain. Spoiler alert: fraud is here to stay!