BEN'S BUSINESS PODCAST - Digital Marketing and SEO Q&A

Avoid ME Marketing, start using the word “you”, talk about what the customer wants and use the most basic laws of marketing called AIDA to first grab their attention, turn that attention into interest, create a desire and inspire them to take action to buy what it is you’re selling. A = Attention I = Interest D = Desire A = Action

In this podcast I explain how SEO (search engine optimisation) is not dead but how Google AdWords PPC advertising can help your organic search rankings to drive more traffic and sales to your website.

In this episode of BEN'S BUSINESS PODCAST I share my belief and some facts on why online video is becoming more and more important for your online marketing and website. You must have online video on your website in 2018 and beyond. If not it's almost like having a living room without a TV, it's boring and people will leave(click the BACK button). People love online video just like the TV and if you don't have video on your website your missing out.

In the episode from BEN'S BUSINESS PODCAST I answer Kristine's question: "When you're managing different businesses, would you rather make different websites or just make it all in one website? For example: Furniture, Home decors and landscaping

In BEN'S BUSINESS PODCAST episode #18 I interviewed Chris Marr of The Content Marketing Academy(CMA). Chris and I discussed Simon Sinek's concept of Starting With Why, Creating your own "quotes" and the main challenges business owners are having when it comes to making sales from their content marketing efforts.

We need to change our whole mindset around websites. We need to change the objective of a website. A fancy new website does not generate sales on its own. Even if we are optimising the website with keywords, while we build it, we still need to boost it with paid traffic while we wait for its organic rankings to rise to Google's first page. Build a website and sometimes they don't come. "Build and they will come" is a myth when it comes to internet marketing for B2B businesses. Once we have traffic this is where the biggest misconception happens. We introduce and talk about our business then begin to SELL, SELL, SELL. What we need to do it build relationships, slowly and steadily to build trust and permission to market and sell to prospects. This is known as Permission Marketing. Just like no one gets married after the first date, the same happens on the internet when a stranger visits your website for the first time. The will take their time to learn more before they are ready to move to the next stage. We need to offer something valuable upfront such as a FREE video or Ebook PDF in exchange for the user's email address with the permission to add them to our newsletter to begin building the relationship together.

In this episode of BEN'S BUSINESS PODCAST I give you 5 practical tips to improve your website loading speed

Enhance your shop's SEO and local Google Business listing with a Street View Virtual Tour. In episode #15 of BEN'S BUSINESS PODCAST I interview Drew Cunningham(Mr Droogle) and Mike Child who are Google Street View Trusted photographers from Dundee. If you're a business owner and have any type of physical shop, store or premises where you serve your clients at, check out BEN'S BUSINESS PODCAST Episode #15. Learn how to build trust with Google business virtual tours that lets customers experience your location (from the comfort of their own home) before they arrive. This is a brilliant marketing tool for restaurants, cafes, hotels, practices, studios, salons, garages, conference centers, office space, and much more...

BEN'S BUSINESS PODCAST Episode #14 Ben Laing interviews Welsh property developer and investor Matt Soltys. Talking about how Matt started in property and how to structure property deals how to get funding and use other people's money (OPM).

Learn how to grab new website users attention within the first 7 seconds of them landing on your website or you could likely be losing 50% of your website traffic. Our attention span is worse than... oh look a bird. Human's attention span is worse than that of a goldfish and isn't getting any better with our addiction to smartphones. In this video the aim is to make this point clear that because our attention span is so low, we need to grab ATTENTION of the new visitors asap or they'll click back and visit competitor's website. When someone searches for your website then clicks the the big bad [BACK] BUTTON this damages your SEO(ranking on Google) and loses you, potential new customers.