BEN'S BUSINESS PODCAST - Digital Marketing and SEO Q&A

Last week I was asked by Derrick Wilson, a member of Ben's Business Book Club "How do you go by finding the right mentor?" I hope to give you my best answer here in episode #12 of BEN'S BUSINESS PODCAST

In episode number 10 of Ben's Business Podcast I was answering a question from a member of Ben's Business Book Club where he asked: "How to turn my idea into a product or service?"

I did focus more on how to turn an idea into a PRODUCT but gave a very brief answer on how to turn your business idea into a service.

1) Create a list of your hobbies and passions. 2) NICHE (Find a demand and research competition). 3) MVP (Minimum Viable Product)

Research competition in this market you decide you want to sell in.

Tools mentioned: - AmazonGoldrush.com - Udemy.com - lynda.com - alibaba.com - junglescout.com - amazon.co.uk/Best-Sellers-Welcome/zgbs/ref=zg_bs_tab - wikipedia.org/wiki/Minimum_viable_product

I had the pleasure to interview Richard Moore for Ben's Business Podcast Episode #9 - a London based sales and business coach. Favourite Quote: “I decided to stop working in a 9 to 5 job because I was becoming very successful but it was at the expense of my soul, and sleep and health.”.

After climbing to the top at his corporate sales job in London, Richard realised that their was more to life than earning a good income by working 80 hour weeks, making the CEO rich and leaving no life for himself.

At this breaking point, he made the jump from the rat race to entrepreneurship without hesitation.

Interview with Devon Scott, Blue Fission Technology Agency founder, Philosopher, rhythmic poet and TEDx Speaker. Where we talk about AI, how to learn faster, automation for small businesses on a budget and Devon even gives us a free-style rhythmic poem. Favourite quote: "The more you can automate communication the more you can stay in conversation."

In episode 7 we chat about the difference between marketing and sales, philosophy, Steve Jobs, mentors. Craig Alexander Herd from Habit Hackers also shared some brilliant advice on the sales cycle.

Learn how to convert your web traffic into money in episode 6 of BEN'S BUSINESS PODCAST. Covering:  - Tools to track how much traffic your website is getting and where from.  - Cold Vs Hot Traffic.  - Creating desire. - AIDA of Marketing.  - Squeeze pages. 

I had the pleasure of bringing Maxwell Muir in as our first guest to interview for episode #5 of BEN'S BUSINESS PODCAST. Maxwell Muir has run a successful dog training business delivering seminars and workshops throughout the UK but has now changed his focus towards motivational speaking and personal and professional development coaching.

We had a great chat and spoke about Maxwell's journaling habits, regrets, books, books, books, Bruce Lee and many great public speaking and communication tips.

In episode 4 we focus on the decision whether you have a traffic problem or a conversion problem and Ben Laing shows you some ways to get paid traffic, free traffic and also how to generate leads (opt-ins) from your web traffic. 

In this episode Ben Laing shares books recommendations and tools to help you learn about your own personality, finding your strengths, understand your emotions with EQ (emotional intelligence) and expanding your entrepreneurial mindset.