BEN'S BUSINESS PODCAST - Digital Marketing and SEO Q&A

Sharing some of my key lesions on "Maintaining The Vision" from a 5 day Super Genius Workshop takeaways from entrepreneur and speaker: Ryan Pinnick.

Enjoy!

- Ben Laing

Ben's Business Podcast #43

In this video I talk about "The Power Of Habits"

When you think of habits you may think of the negative ones like drinking alcohol and smoking.

Have you ever considered that there are positive habits too?

Such as going for a run 🏃🏾‍♀️or reading a book 📚 everyday.

Habits can be lost but they can also be made, like a pathway in a forest being forged by treading over the same piece of ground often enough.

If you choose to create a new habit, for example, waking up at a certain time in the morning, then you can do so by making sure you keep doing it everyday.

Soon it will become second nature to you, and you will be able to do it without thinking about it.

You can literally change your life by changing your habits.

Books mentioned in this video: The Power Of Habit by Charles Duhigg

Enjoy!

- Ben Laing

Ben's Business Podcast #42

Interviewing Health Detective Ben Azadi (Founder of Keto Kamp) on Health & Energy for busy Entrepreneurs and business owners.

BEN'S BUSINESS PODCAST #40

"When You Do More Than You're Paid to Do, You Will Eventually Be Paid More For What You Do." - Zig Ziglar

In this podcast I share my key takeaways I got from the Super Genius Life 4 day workshop by Ryan Pinnick held in Kensington, London.

This workshop was about tapping into our genius, our true greatness that lies within us while neutralising our ego which is all the thoughts, feelings and belief systems that hold us back in life and in our careers.

What is Genius?

Genius is our unique and creative abilities we're all born with but only use on one off occasions.

Genius is our inner-child, our intuition (the whispers) uninfluenced by knowledge and rational thinking and this workshop showed us the tools to clear the clouds of the ego and tap into it more often.

Takeaway #1: Tension

We need tension in our life's to tap into our genius.

When you're back is against the wall, your mind gets creative because we have to ask our genius for answers to our situations that's how we sometimes amaze ourselves in times of tension, fear and stress.

Takeaway #2: Visioning

I've done some visioning and goal setting exercises in the past but nothing like this.

Ryan Pinnick mentioned we should read and mediate on our future visions such as our 6 month, 1 year, 3 year, 5 year and 10 year goals, every day and we should also do a visioning and goal setting exercise every quarter to add or refine our visions.

This was more intense and regular than I have been doing visioning at present but I'll certainly be adapting this technique to etch my positive future visions into my sub-conscious mind even more so that my mind is focused on the right thoughts then creates the right boldly actions towards the vision.

One of the exercises was to do a deep meditation which took about 20mins then, in our calm, cloud-free state we tapped into our genius and wrote down everything that came to mind from our visions for 30 full minutes where I ended up with a lot more goals than I've ever written down before, with 6 A4 sheets full of paper with my goals on them.

I hope you enjoy the video. If you enjoyed any specific lesson, please like, share and leave a comment below about what you learned.

In this episode of Ben's Business Podcast I shared the importance of collecting and telling stories of transformation to display on your website / marketing.

These videos will be proof of real people talking about your product or service to give prospects the confidence that you have the authority and ability to help them.

Social proof such as video testimonials is also a great way to promote your business without bragging so much that you step into the role of the hero rather than the guide.

Also covered in this video:

1) The Challenge Of Getting Good Testimonials:

- Why text testimonials can't ever build the same amount of trust that video testimonials can.

- Unless guided, our customers don't know what to talk about and end up not telling a story of transformation and about the specific results.

- Not all your customers can articulate or communicate like a world class marketer or salesman to help sell your products.

- The last challenge is that most of our customers are too busy to take time out and give us a testimonial.

2) Asking The Right Questions:

- I share some of the key questions we should be asking to get the best response for a testimonial video.

- Do a Q and A interview with happy customers using this list of thought out questions.

3) Using these stories of Transformation To Sell For You:

- Adding video link in a sales email with quotations.

- Embed at least 3 of these video testimonials on your website.

- Include these video testimonials on your sales presentations.

In Ben's Business Podcast episode #36 I do a mini book review and share one of my key takeaways from the New York Times Best Selling business book "Building a Story Brand" by Donald Miller.

The key takeaway was focusing on the importance of having an obvious Call To Action (CTA) on your website.

Covering:

1) What is a call to action?

- Asking someone to take an action.

- Direct Vs Transitional calls to action.

2) Stop Hiding your Buy Now Button

- Noise on your site kills sales.

- Call to action buttons need to stand out. - "People don't read websites, they scan them"

3) Repetition of your Call To Actions 7x

- A person has read or hear something several times before they process information.

Learn how to grow the volume and quality of you network with interview based podcasts and Facebook Live interviews. In this episode we cover: - The benefits of starting your own podcast. - Building deeper meaningful relationships online with interview based podcasts and Facebook Live. - Why having a community of like-minded people is needed as an entrepreneur. - How to surround yourself with people who pull you up. In this one I, Ben Laing, was actually being interviewed by Patrick Long a videographer and entrepreneur on his live interview show "MR FATZ TV".

In this episode of Ben's Business Podcast I interviewed Dillon Mysliwiec on the topic of re-wiring your mind for success.

Topics covered:

- The lessons in this turn-around story of Dillon's

- Breaking down the mindset and psychology behind losing so much weight(45lbs), getting out of $54,000 debt and progressing his lift in such a big way.

- The Ego and it's uses

- Sub-conscious

- Auto-suggestion (from Think and grow rich by Napoleon Hill).

- Habits

- Books, books, book

- and much more I knew Dillon from being on a very similar personal development journey via books.

We both stuck up the books we were reading on Instagram each week probably found each other through a #businessbook hashtag.

I found Dillon's story so fascinating because it really sounds a lot like my own. Dillon hated having a boss and actually decided to do something about it. He started restructuring his life by studying, reading, taking courses and he eventually got paid-off at his job just at the time he was ready to take the leap into entrepreneurship and his first venture which is an digital marketing service.

Mr Motivation (Carl Konadu) was a great Facebook Live guest on Ben's Business Podcast for episode #33.

This interview covered topics on mindset, the entrepreneurial journey, how to beat procrastination, personal development books, motivation, and going after what you really want in life.