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Jesse Redmond, Head of Cannabis at Water Tower Research, speaks with Benzinga’s Senior Vice President of Event Partnerships, Elliot Lane, to preview the Benzinga Cannabis Capital Conference in Chicago. The conversation begins with an overview of the Benzinga platform and the two flagship cannabis conferences the company hosts every year. Elliot shares what he’s looking forward to most at the Chicago event in October and previews the keynote Jesse will be moderating for Charlie Bachtell, CEO of Cresco Labs. 

Benzinga started a regional Spotlight Series this year. Elliot explains that the initial events in California and New Jersey were oversold and that the company will do more regional events in 2025. The conversation concludes by discussing the slow increase in institutional interest in cannabis and what it will take to get more large allocators to make investments in cannabis.