SEO Is Not That Hard

Best of : Avoiding Keyword Cannibalization: Structuring Content for SEO Success


Listen Later

Send us a text

Ever wondered why your content isn't ranking despite targeting the right keywords? The answer might lie in a common SEO pitfall that many website owners unknowingly create: topic cannibalization.

In this illuminating episode, SEO expert Edd Dawson tackles the crucial difference between keyword cannibalization and topic cannibalization—a distinction that can dramatically impact your search visibility. Drawing from his two decades of experience building and monetizing websites, Edd explains why simply using the same keyword across multiple pages isn't necessarily problematic. The real issue emerges when pages compete for the same user intent.

Using practical examples from his experience running a broadband comparison site, Edd demonstrates how to create effective topic hierarchies that help Google understand your site structure. You'll learn how pages like "broadband for gamers" and "broadband for students" can coexist without cannibalizing each other, despite sharing primary keywords. Edd provides actionable strategies for organizing content, from proper internal linking techniques to knowing when to consolidate competing pages versus maintaining separate resources.

Whether you're building a site from scratch or fixing existing cannibalization issues, this episode delivers clear guidance for creating content that Google can properly index and rank. Ready to stop your pages from competing with each other? Listen now, and discover how the right content architecture can transform your SEO results. Then book a free demo at keywordspeopleuse.com/demo to see how our tools can help you identify and organize the questions your audience is actually asking.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

...more
View all episodesView all episodes
Download on the App Store

SEO Is Not That HardBy Edd Dawson

  • 5
  • 5
  • 5
  • 5
  • 5

5

3 ratings


More shows like SEO Is Not That Hard

View all
The Digital Marketing Podcast by Ciaran Rogers, Daniel Rowles and Louise Crossley

The Digital Marketing Podcast

114 Listeners

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! by Spencer Haws: NichePursuits.com

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

191 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,448 Listeners

Perpetual Traffic by Tier 11

Perpetual Traffic

748 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,256 Listeners

The Recipe For SEO Success Show by Kate Toon SEO Educator

The Recipe For SEO Success Show

56 Listeners

SEO in 2025 by Majestic.com

SEO in 2025

3 Listeners

Opinionated SEO - Digital Marketing News by Philip Mastroianni

Opinionated SEO - Digital Marketing News

3 Listeners

The Simple and Smart SEO Show by Crystal Waddell

The Simple and Smart SEO Show

46 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,494 Listeners

Beginners SEO Podcast by Phoebe, The Plan Success

Beginners SEO Podcast

9 Listeners

Simple Marketing & SEO | Online Marketing Tips for Website Traffic, Leads, and Sales by Rachel Lindteigen | SEO and Marketing Expert: Business Growth Coach

Simple Marketing & SEO | Online Marketing Tips for Website Traffic, Leads, and Sales

17 Listeners

The Tucker Carlson Show by Tucker Carlson Network

The Tucker Carlson Show

15,386 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

78 Listeners