
Sign up to save your podcasts
Or
Send us a text
Google's EEAT (Experience, Expertise, Authority, Trust) evaluation likely works through sophisticated AI that analyzes writing patterns rather than just author bios. Two key Google patents reveal how the search engine might classify both authors and websites based on writing style fingerprints compared against established experts.
• EEAT stands for Experience, Expertise, Authority and Trust—factors used in Google's Quality Rater Guidelines
• Google added "Experience" to EAT in 2022, recognizing the value of firsthand knowledge
• Author bios are likely insufficient for demonstrating EEAT as they're easily fabricated
• The "Generating Author Vectors" patent identifies writing style fingerprints to classify authors
• The "Website Representation Vectors" patent categorizes sites within niches by expertise level
• AI models trained on human quality rater feedback can recognize patterns matching genuine experts
• Topical authority requires comprehensive content coverage and writing at the appropriate expertise level
• Simple solutions like adding author bios won't overcome content that doesn't match expert writing patterns
Try Keywords People Use today for free at keywordspeopleuse.com to find the questions people are asking online.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
Help feed the algorithm and leave a review at ratethispodcast.com/seo
You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
See Edd's personal site at edddawson.com
Ask me a question and get on the show Click here to record a question
Find Edd on Linkedin, Bluesky & Twitter
Find KeywordsPeopleUse on Twitter @kwds_ppl_use
"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/
5
33 ratings
Send us a text
Google's EEAT (Experience, Expertise, Authority, Trust) evaluation likely works through sophisticated AI that analyzes writing patterns rather than just author bios. Two key Google patents reveal how the search engine might classify both authors and websites based on writing style fingerprints compared against established experts.
• EEAT stands for Experience, Expertise, Authority and Trust—factors used in Google's Quality Rater Guidelines
• Google added "Experience" to EAT in 2022, recognizing the value of firsthand knowledge
• Author bios are likely insufficient for demonstrating EEAT as they're easily fabricated
• The "Generating Author Vectors" patent identifies writing style fingerprints to classify authors
• The "Website Representation Vectors" patent categorizes sites within niches by expertise level
• AI models trained on human quality rater feedback can recognize patterns matching genuine experts
• Topical authority requires comprehensive content coverage and writing at the appropriate expertise level
• Simple solutions like adding author bios won't overcome content that doesn't match expert writing patterns
Try Keywords People Use today for free at keywordspeopleuse.com to find the questions people are asking online.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
Help feed the algorithm and leave a review at ratethispodcast.com/seo
You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
See Edd's personal site at edddawson.com
Ask me a question and get on the show Click here to record a question
Find Edd on Linkedin, Bluesky & Twitter
Find KeywordsPeopleUse on Twitter @kwds_ppl_use
"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/
102 Listeners
195 Listeners
1,447 Listeners
748 Listeners
1,250 Listeners
54 Listeners
2 Listeners
3 Listeners
46 Listeners
20,901 Listeners
9 Listeners
16 Listeners
14,384 Listeners
76 Listeners