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Edd Dawson shares his twenty years of experience on the importance of diversification for SEO professionals and website owners. He draws from his personal journey of recovering from the Google Penguin update that decimated his site traffic to explain why having multiple income streams provides security during algorithm changes and business challenges.

• Diversification means splitting risk across multiple income streams or traffic sources
• When Broadband.co.uk was hit by Penguin in 2012, alternative businesses provided a financial lifeline
• Selling Broadband.co.uk became possible because Edd had already diversified with other affiliate sites
• Starting small experiments is better than making all-in bets when diversifying
• Google remains the largest source of outbound clicks despite recent algorithm changes
• SEO is an ongoing learning process requiring adaptation to industry changes

If you'd like a personal demo of our tools at Keywords People Use, book a free, no-obligation one-on-one video call with me at keywordspeopleuse.com/demo where I'll show you how we can help you level up your content by finding and answering the questions your audience actually has.

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"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
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