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We explore how a creative marketing approach using the 'curiosity gap' at Brighton SEO conference generated over 1000 new users without speaking to anyone.

• Springtime-related change in podcast schedule with some best-of episodes coming up
• Explanation of Brighton SEO conference and our minimal sponsorship package
• Implementation of the curiosity gap principle using a scratch card promotion
• Every conference attendee was a winner of at least something valuable
• QR code strategy that converted curiosity into account creation
• Extraordinary results with over 1000 new users from a single flyer
• How this approach outperformed traditional conference marketing tactics

Try Keywords People Use today for free at keywordspeopleuse.com and discover the questions people are asking online. Get in touch with questions at [email protected] or find me on Twitter @Channel5.

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"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
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