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We explore the often overlooked power of internal linking for both SEO strategy and user experience, covering everything from basic definitions to advanced implementation tactics.

• Internal links are hyperlinks connecting pages within the same website
• They serve two main purposes: enhancing user navigation and helping search engines crawl and understand site structure
• Proper internal linking prevents "orphan pages" that search engines struggle to find and index
• Internal links establish site hierarchy and help distribute page rank from high-authority pages
• Best practices include using proper HTML elements, descriptive anchor text, and linking contextually relevant content
• Common mistakes include vague anchor text, over-optimization, and neglecting to update links after site changes
• Balance is crucial—too many links can overwhelm users and dilute SEO value

Connect with me on LinkedIn and Blue Sky by searching for Edd Dawson. Try our SEO intelligence platform at keywordspeopleuse.com where we help you discover questions people ask online, organize keywords into topical groups, and optimize your content with personalized advice. For consulting, visit www.eddawson.com.

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"Werq" Kevin MacLeod (incompetech.com)
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