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Edd Dawson shares a smart competitor research tip from Freddie Chatt that can help improve your website's traffic and rankings. When researching competitors, look beyond the high authority sites at the top and focus on sites with lower domain authority that still rank in the top 10.

• Sites with lower domain authority ranking high are succeeding because of their content, not just their backlinks
• These lower-authority sites provide valuable insights into effective content strategies
• Edd competed against billion-pound companies like Money Supermarket with his much smaller team
• Look at both the content structure and specific backlinks to the ranking pages
• Finding smaller sites in the rankings shows the true benchmark needed to reach page one
• Following Freddie Chatt on LinkedIn provides more insights into this approach

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"Werq" Kevin MacLeod (incompetech.com)
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