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Are affiliate websites stealing your hard-earned customers by ranking for your brand name plus "coupon code" searches? This eye-opening episode reveals a critical blind spot in many brands' SEO strategies.

Drawing inspiration from SEO veteran Carl Hendy's expertise, Edd Dawson explains why controlling your branded search experience is essential for businesses of any size. When potential customers search for your brand plus terms like "discount code" or "voucher code," they've already decided to purchase from you—so why let affiliate sites intercept them at the final stage of their journey?

The podcast walks through compelling reasons to create dedicated pages targeting these branded searches: protecting profit margins, maintaining brand image, ensuring only valid promotions appear, gathering valuable customer data, and preventing unauthorized discount code sharing. Edd shares a personal revelation upon discovering affiliate sites creating pages for "Keywords People Use coupon code" despite his company rarely offering discounts.

This strategy applies to businesses across all industries and sizes. Even if you don't regularly offer discounts, having a page that clearly communicates your pricing policy prevents affiliates from creating misleading content about your brand. The episode provides practical guidance on implementing this approach, directing listeners to Carl Hendy's detailed wireframe for creating effective coupon code pages.

Ready to take back control of your branded search experience? Connect with Edd on LinkedIn and Blue Sky, try the SEO intelligence platform at keywordspeopleuse.com, or visit edddawson.com for dedicated consulting services. Don't miss this opportunity to protect your brand while improving customer experience!

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

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You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

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"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/