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Site architecture stands as the foundation for building topical authority, with proper structure helping both users and search engines understand relationships between content pieces. Topical clusters serve as the strategic framework for organizing website content in a way that builds authority over time.

• Randomly posting content without strategic architecture makes it difficult for Google to understand your site
• Topical clusters focus on specific areas that can be broken down into related subtopics
• Pillar pages cover broad topics while cluster pages address specific subtopics
• Internal linking between pillar and cluster pages creates signals for Google about content relationships
• New sites should target long-tail keywords in cluster pages first to build authority
• Well-structured sites gain authority from the bottom up as cluster pages pass strength to pillar pages
• Architecture helps users navigate content and find relevant information more easily

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