We are joined by CIMPA's Natalie Toole and Mahreen Nabi to discuss the group's 2019 Conference entitled 'Made to Measure'....Details - 2019 CIMPA Conference—Made to Measure: Crafting Experiences, Shaping Identity and Personalistion, 19th-20th September 2019, Kimpton Seafire Resort, Full-day workshops & conference exploring personalised marketing, one of the most effective marketing methods of today...Theme - Inspired by the era of the Diet Coke Break, Ring Pops and Guess Who!; when we used to make our own summer mix tapes, collect comic books and personalise our textbooks in felt tip marker pen. The retro theme is a nostalgic look back at these first memories of personalisation; and the conference will be filled with throwbacks—from music to food to branded sponsor experiences. Personalised marketing is a fast-growing phenomenon and is particularly relevant to small communities like the Cayman Islands, where the market can get oversaturated quickly...Speakers - 10 international speakers, including The Coca-Cola Company, Ogilvy, The Community, Indie Lee, The Via Agency, Cubicle Fugitive, Exact Media, Swystun Communications...Topic Highlights - Partnership Marketing 101: How to Build a Partnership Marketing Strategy—Daniel Rodic, Exact Media, Personalisation as a Professional Services Brand—Morgan MacLeod, Cubicle Fugitive, Turning Passion into Purpose—How to Create Market & Scale a Mission Driven Business—Indie Lee, The Perils and Rewards of Nation Branding—a Conversation with Industry Leaders in Cayman—Jeff Swysten, Swysten Communications/Mike Ridley, The Community...Tickets only CI$200 and are on sale now at www.cimpa.ky/conference, CIMPA Members: CI$200 Workshops | CI$300 Workshops | CI$425 Bundle, Non-Members: CI$275 Workshops | CI$375 Conference | CI$600 Bundle, Student discount available...Closing - Full workshop & conference agenda will be released this week, follow the Cayman Islands Marketing Professionals Association on Facebook & Instagram for more details