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Guest posting can lead to Google penalties if links aren't properly managed, as demonstrated by Niche Site Lady's recent manual penalty despite her claims of never buying links.

• Guest posting provides content to other websites while including backlinks to your own site
• Google considers guest posting purely for link building purposes as algorithm manipulation
• Google requires guest post links to use "nofollow" attributes to avoid appearing manipulative
• Niche Site Lady received a manual link penalty despite only having five legitimate guest posts
• Manual penalties involve human review while algorithmic penalties are automatically applied
• High-profile site owners may be at greater risk of being targeted to send a message to the community
• Press releases and naturally earned links are considered legitimate when third parties decide independently to include them
• The key difference is whether there's an arrangement between sites specifically for link exchange

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