In a special edition (read: we got carried away for 80 minutes) of the Best Podcast in Baseball, brought to you weekly by Lumberlend Co., 101.1 ESPN/WXOS host Kevin Wheeler joins St. Louis Post-Dispatch baseball writer Derrick Goold to discuss the biggest source of angst for Cardinals fans, the standards set by the organization, and the big difference between their two roles in the media landscape. Although often lumped together, the two members of the media have vastly different jobs. A boxing metaphor is used, and then later a bee metaphor is used. One gathers pollen. The other generates buzz. Wheeler's elfin cleats and career as a backup catcher at the University of Miami is also discussed because there are parallels between how we watch college sports -- and how we seem to view the Cardinals. The episode closes with a Red Schoendienst (1923-2018) story. Warning: There is a strong defense of beat writers and their role in the media ecosystem.