Ben Burstein, Corporate Development Manager at LeafLink discusses the strategies for the cannabis industry ahead of the 420 holiday, with a focus on driving profitability through increased sales volumes and addressing illicit market activities. Ben highlighted the importance of strategic inventory management, promotional activities, and balancing cultivation capacity with retail demand. Challenges faced by social equity licensees due to limited access to capital were discussed, along with the need for comprehensive legislative frameworks to improve social equity programs.

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