The design of a content marketing program seems simple - most agencies do it every day. But it creates challenging questions for agencies and clients: What metrics of success should be used? How are we going to collaborate? How does each piece of content fit into a client's broader marketing strategy?

These are questions every agency has faced, and Xenia Muntean knew these issues far too well at her digital marketing agency. So, she founded Planable — a tech company designed to help approve and create content.

On this episode of #BestofTIA, Xenia gives agencies 4 ways they can ensure a smooth content creation process with their clients.

Xenia is the CEO & Co-Founder of Planable and a Forbes 30 Under 30.

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.