What happens when you can no longer scale up? Or your core business just got commoditized and now everybody thinks they can DIY it on the cheap?

 

Keith Scandone, creator of O3 World, a digital product agency, found his company in just that place about eight years ago. 

 

After building websites for traditional marketing agencies and their clients, O3 World suddenly faced unexpected competition from Wordpress. Who needed an agency to build a website anymore?

 

Keith knew he'd have to innovate if O3 World was to stay open. But while everyone likes to talk about innovation, who knows what it means? Or how to do it?  

 

Keith tells us all about how to innovate in the face of technological change in this episode of the #BestofTIA series.

 

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.