The age-old dilemma: how to build an agency that makes sense for you plus makes you attractive to your clients.

 

Arguably the best form of marketing is to pay for your marketing after you get your customer. Also known as performance-based marketing.

 

In this episode of the #BestofTIA series, we revisit my conversation with Robert Glazer, Founder and CEO at Acceleration Partners, about how to implement performance-based marketing in the agency world.

 

What we talked about:

 

- Robert’s litmus test for whether a firm is best-in-class

 

- What it takes to do affiliate program management

 

- The differences between newer agencies and traditional digital agencies

 

- Challenges to rapid growth for performance-based marketing

 

Check out these resources we mentioned:

 

- Robert wrote Performance Partnerships about affiliate marketing

 

- The Friday Forward podcast

 

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.