Finn Murphy is a bestselling author, engaging speaker, and sought-after guest on Fresh Air with Terry Gross, NPR, and the PBS NewsHour. He has written a book called Rocky Mountain High: A Tale of Boom and Bust in the New Wild West which is available for preorder on Amazon. Finn Murphy recently joined Grassroots Marketing to discuss the upcoming 2023 No Cohab Expo. Finn expressed his enthusiasm for being on cannabis radio and discussed his book and its themes. His book is a great example of the boom and bust experienced by the cannabis industry and will provide readers with a unique insight into the industry.

Finn is a Colorado resident who tells the story of his journey as a long-haul trucker and hemp farmer. After the 2018 Farm Bill passed, the speaker decided to pivot away from hemp farming and become a middleman. He started building drying sheds on the side of football fields and assembled an eclectic crew of workers to help him. He faced challenges such as freezing temperatures and dealing with bankers but managed to overcome them. The speaker discusses the hype surrounding hemp at the time and how it was thought to be a panacea by many. He himself joined in with the hopes of making a living as a small farmer but struggled due to the climate and other farm problems.

In this conversation, Finn talks about his experience working with a hemp farm before the pandemic hit. He had done about ten startups before this venture, and he was a poster boy for many of the people that entered the hemp industry with little experience. Unfortunately, due to an oversupply of hemp biomass and flour, the market collapsed, forcing many businesses to close. Fin wrote a book, The Long Haul of Truckers Tales, detailing his experience and the hardships he faced while running the business. He emphasizes that it is a tragedy-comedy, as he recounts his mistakes as a business owner and investor and the difficulties of managing a business in an unstable market. He also mentions that even with the right knowledge and effort, it's not always possible to succeed in the industry.

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