Imagine this, someone new finds your website, whether it's a blog that they found when they were searching on Google for something that they needed, maybe they were referred to your site by one of their family or friends. Or maybe they saw your social media content, and they decided they wanted to learn more about you. And now that they have their curiosity is piqued. 

So where do you think the most natural place for them to go on your website would be? 

If you guess the about page, you're right.

When people have decided that they're interested in learning more about you, as a business owner, or what your business offers, they're going to find their way to your about page. Here you have the opportunity to give your audience insight into who you are, what your business is all about, and why they should stick around and potentially even hire you or buy a product that you're offering. 

Is your about page up to par? Yes? No? Maybe? Either way, this episode is a must listen.

And, there's a special bonus for the early listeners of the Talk Copy to Me podcast: complimentary website reviews! Share your name, email, and address with me at bit.ly/tctmreview and I'll respond within a week with actionable and personalized suggestions that you can implement right away.

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EPISODE 005.

Read the show notes and view the full transcript here: 
https://erinollila.com/sorry-but-your-website-about-us-page-isnt-about-you/
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Learn more about website writer and host of the Talk Copy to Me podcast, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin's work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.

Wondering how you can work with Erin to get your About page in purrrrrr-fect shape?

Book a Copy Coaching Power Hour and we'll adjust your about page together (and more!) Learn more about Erin’s done-for-you website copy services for a complete rebrand.

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