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Bethenny Frankel discusses founding Skinnygirl, which became the fastest-growing alcohol brand in history. Bethenny says companies had no interest in a low-calorie, ready-to-drink alcohol product. She shares she was hesitant to sell her product she calls “lightning in a bottle," but admits she wanted the street credit. She also chats about licensing the Skinnygirl name.
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Bethenny Frankel discusses founding Skinnygirl, which became the fastest-growing alcohol brand in history. Bethenny says companies had no interest in a low-calorie, ready-to-drink alcohol product. She shares she was hesitant to sell her product she calls “lightning in a bottle," but admits she wanted the street credit. She also chats about licensing the Skinnygirl name.
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