Better Consulting Sales Meetings

In this podcast episode 60, Russell Pearson discusses the pitfalls of engaging in coffee conversations where people seek free advice, emphasizing the importance of avoiding such scenarios to preserve the value of one's expertise. He outlines a strategic approach involving a 15-minute intentional call to assess the prospect's needs, identify problems, and determine the urgency of a solution, ultimately guiding consultants to navigate purposeful conversations and avoid being exploited for their insights.

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