In the final episode of Better Merch...Better Marketing, Kirby and Jade reflect on the year that was and look ahead to 2026. They share a few areas they want to focus on in the coming year, revisit the Dad Was Right/Dad Was Wrong segment including Jade’s realization that cold calling was not as bad as expected, and wrap up with their biggest takeaways from 2025. A thoughtful and candid conversation to close out the year.