Delivering Marketing Joy

In this week's episode of Delivering #marketingjoy Karina Klaus joins the show to discuss going from 7 figures to freedom, the psychology of sales execution, and overcoming sales avoidance. Listen now!

We've all done it. Sent the email, made the call, or left the message that starts with "Just checking in..."

But here's the question: Are you actually providing value, or are you just reminding someone that you're waiting for an answer?

In this episode of DMJ 1 on 1, I talk about why "just checking in" might be one of the least effective ways to follow up with prospects and customers—and how we can approach sales follow-ups differently.

The best follow-up strategies aren't about constantly asking someone for an update. They're about finding opportunities to provide value, build trust, strengthen relationships, and give people a meaningful reason to respond.

Whether you're following up after a sales presentation, reconnecting with a potential customer, or trying to keep a conversation moving forward, the way you communicate matters.

If you want to improve your sales process, create better customer relationships, and follow up without sounding pushy or repetitive, this conversation is for you.

Stop checking in. Start adding value.

In this week's episode of Delivering #marketingjoy Artem Koren joins the show to discuss the evolution of AI in work processes, context continuity and AI's role, and empowering teams with AI goals. Listen now!

Sometimes the hardest part of making progress isn't knowing where you want to go—it's figuring out what to do next.

In this episode of DMJ 1 on 1, I talk about the importance of taking the next step and why forward momentum is one of the most powerful things we can create in business and life.

It's easy to get overwhelmed by big goals, uncertain outcomes, or the feeling that we need to have everything figured out before we begin. But I've learned that progress doesn't always require a perfect plan. Sometimes it just requires the willingness to take action, learn along the way, and keep moving forward.

Whether you're building a business, pursuing a personal goal, or navigating a challenging season, the next step might be more important than you realize.

You don't have to see the entire staircase to start climbing.

Take the next step. Then take another. That's how progress happens.

In this week's episode of Delivering #marketingjoy Sarah Wickerham joins the show to discuss Building a personal brand in a competitive market, blending traditional and physical approaches, intentional relationship building in business and family, and he human touch in an AI-driven world. Listen now!

We've all heard the saying, "The customer is always right." But is that actually true?

In this episode of DMJ 1 on 1, I challenge one of the most common beliefs in business and explain why I believe the RIGHT customer is always right.

Here's the problem: not every customer is the right customer for your business. And when you try to make everyone happy, you can end up making decisions that actually hurt your brand, your team, and your long-term growth.

I talk about why it's so important to clearly define your ideal customer, understand who you're trying to serve, and recognize which feedback deserves your attention.

Customer feedback is incredibly valuable, but the key is knowing who to listen to. When you understand your target audience and build your business around serving the right people, you can make better decisions, create stronger relationships, and build a brand that stands for something.

If you're a business owner, entrepreneur, or leader who's ever struggled with difficult customers or conflicting feedback, this conversation is for you.

The customer isn't always right. The RIGHT customer is always right.

In this week's episode of Delivering #marketingjoy Charity Gibson joins the show to discuss the evolution of social media engagement, the role of AI in marketing, creating meaningful content, and so much more!

Big changes don't always require massive action. Sometimes they start with a simple shift in how we think, what we focus on, or how we approach the things in front of us.

In this episode of DMJ 1 on 1, I break down three shifts that can change everything.

These aren't complicated ideas or some massive life overhaul. They're changes in perspective that can influence the decisions we make, the actions we take, and ultimately the results we create.

The challenge is that knowing something and actually changing how we operate are two very different things.

My hope is that these three shifts give you something practical to think about—and maybe even something you can start changing today.

Small shifts can create big changes.

In this week's episode of Delivering #marketingjoy Behrad Bayanpour joins the show to discuss navigating change in established businesses, the importance of shared outcomes, building company culture before growth, identifying bottlenecks in leadership, and more! Listen now!

What if improving your marketing started with asking one better question?

In this episode of DMJ 1 on 1, I break down one simple question that can change the way you think about your marketing—and help you make better decisions about where you spend your time, energy, and money.

Too often, we jump straight into tactics. Should we post more on social media? Run ads? Send emails? Order branded merchandise? Create more video?

But before we decide what we're going to do, there's a more important question we need to answer.

When you start there, it becomes easier to create marketing that's intentional, connected, and actually designed around the people you're trying to reach.

Sometimes better marketing doesn't require another tactic.

It requires a better question.