In this episode of Better Merch…Better Marketing, Jade Crider and Kirby Hasseman talk about the power of intentional morning routines and why letting social media hijack your day can hurt focus and productivity. They also explore how trade shows can still be a powerful marketing tool when done right and why creating curated merch kits helps brands build stronger connections with their audience. A practical conversation about habits, strategy, and smarter branded merchandise.

In this week's episode of Delivering #marketingjoy Kate Holgate joins the show to discuss navigating burnout in creative teams, the power of optimism, AI as a creative co-pilot, and more. Watch now!

This year, a handful of business books genuinely changed how I think about leadership, growth, and decision-making. In this video, I break down the ideas and themes from seven books that had the biggest impact on me in 2025—not the titles, but the thinking behind them.

These weren’t just good reads. They challenged assumptions, reinforced what actually works, and helped shape how I’m approaching business heading into 2026. If you care about improving your thinking and making better decisions, this conversation is for you.

In this episode of Better Merch…Better Marketing, Jade Crider and Kirby Hasseman share lessons from the PPAI Expo, often called the trade show of trade shows. They break down what clients can learn from the biggest event in branded merch, why activations were the dominant trend on the show floor, and how clearly defining your ideal customer leads to better merchandise and marketing decisions. The Product of the Week is the 24 Can Cooler Tote, a practical and versatile item for events, gifting, and promotions.

In this week's episode of Delivering #marketingjoy Javier Lozano joins the show to discuss how to unlock scalable growth, knowing when to evolve your go to market motion, predictable revenue, and more. Watch now!

In this week's episode of Delivering #marketingjoy Bryan Clayton joins the show to discuss changes in service based business, the importance of authority and discipline, and lessons in branded merchandise. Watch now!

Goals are easy to talk about—but execution is where most people fall short. In this video, let's break down three habits successful people consistently practice before, during, and after they set goals.

In this episode of Better Merch…Better Marketing, Jade and Kirby dig into a bold sensory marketing move from Subway — a scratch-and-sniff billboard designed to stop attention and create real connection.

From there, Jade introduces her new Merch Pyramid, a simple framework for evaluating branded merchandise based on Utility, Aesthetic, and Connection — and why the top of the pyramid is where real impact happens.

We wrap things up by getting practical, talking through the branded merch we’re packing for our upcoming trip to PPAI Expo in Las Vegas, and how those items fit into the Merch Pyramid.

If you’re looking for smarter merch ideas, creative marketing inspiration, and real-world takeaways, this one’s for you.

In this week's episode of Delivering #marektingjoy Bill Petrie returns to discuss "the solopreneur circus", common mistakes in brand messaging and how to fix them, how to select the proper tools, and advice he'd give to his younger self. Listen now!

The business landscape is changing fast, and what worked yesterday won’t always work tomorrow. In this video, I share 7 business truths to keep in mind as you head into 2026—insights shaped by real-world experience, shifting technology, and evolving customer expectations.

Whether you’re a business owner, leader, or marketer, this conversation is designed to help you think more clearly about what’s ahead and how to stay adaptable in a changing environment.

Watch, reflect, and consider how these truths apply to your business moving forward!