In this episode of Better Merch…Better Marketing, Jade and Kirby tackle a surprising topic: when you should not do branded merch. They break down why merch without a clear objective, defined customer, distribution plan, or during a PR crisis can do more harm than good. They also discuss the recent Frida Baby controversy and the importance of brand awareness and tone, plus Jade shares lessons from building her Branding Bestie personal brand.

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