By focusing on the audience funnel, owner and publisher Tom Lappas was able to generate 9,000 email subscribers and generated $34,000 at the Henrico Citizen.
Lappas recently wrote a piece for Better News on how other news organizations can grow reader revenue and expand their email subscribers by focusing on the audience funnel. Lappas discusses that with host Michael O’Connell on this week’s Better News podcast. Read the full study.
The Better News podcast is a partnership between It’s All Journalism and the American Press Institute to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Local News Transformation Fund and b) share replicable strategies and tactics that benefit the news industry as a whole. Sign up for the Better News newsletter to receive news about the latest resources, case studies, and insights. For more news about the IAJ podcast, sign up for the weekly IAJ newsletter.
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Better News: How the Henrico Citizen  grew its email list and reader revenue

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Pulitzer Prize-winning reporter Ted Bridis teaches investigative journalism to the next generation of media professionals at the University of Florida College of Journalism and Communications.
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What does the next generation of investigative journalists need to know?

Karen Rundlet became the new executive director and CEO of the Institute for Nonprofit News in January. She discusses how INN's network of more than 450 independent news organizations across North America are connecting with their communities to identify and generate a sustainable revenue stream.
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INN helps newsrooms focus on their communities to grow revenue

Elizabeth Shimek of the Campaign Legal Center explains how a law that 72 percent of Arizona voters voted for in 2022 brings transparency to the campaign finance process.
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Arizona law empowers voters to see who is behind a political contribution

Drew Lindsay, a senior writer at The Chronicle of Philanthropy, leads The Commons, a new vertical focusing on the issue of polarization along the lines of political ideology, gender, income, race, geography, culture, and religion.
﻿Visit the It's All Journalism website to find out how to subscribe to our podcast and weekly email newsletter.

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Better News: How the Henrico Citizen grew its email list and reader revenue

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