WFAE, the public radio station serving the Charlotte, North Carolina region, has been around for nearly 40 years. In that time, the area has seen a dramatic increase in its Latino population.

Ju-Don Marshall, WFAE’s chief content officer and executive vice president, recently wrote a report for the Better News Initiative on how the radio station changed its approach to better engage the region’s Latino population. This included an equitable partnership with La Noticia, a Spanish-language newspaper serving North Carolina, and a joint Report for America reporter.

On this episode of Better News, Marshall and Hilda Gurdian, publisher of La Noticia, tell host Michael O'Connell how they made this partnership a success not only for their newsrooms but the communities they serve.

The Better News podcast is a partnership between It’s All Journalism and the American Press Institute to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Local News Transformation Fund and b) share replicable strategies and tactics that benefit the news industry as a whole. Sign up for the Better News newsletter to receive news about the latest resources, case studies, and insights. For more news about the It’s All Journalism podcast and future episodes of Better News, sign up for the weekly IAJ newsletter.

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