As a more than 200-year-old institution, The Fayetteville Observer hasn’t always done right by Black residents in its coverage area.
Better News recently published a report about a new initiative at the Observer that uses partnerships and mobile newsrooms to help foster trust within the Black community and grow its audience.
The Observer’s lead editor, Beth Hutson, and opinion editor, Myron Pitts share all the details with Better News podcast host Michael O'Connell.
The Better News podcast is a partnership between It’s All Journalism and the American Press Institute to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Local News Transformation Fund and b) share replicable strategies and tactics that benefit the news industry as a whole. Sign up for the Better News newsletter to receive news about the latest resources, case studies, and insights. For more news about the It’s All Journalism podcast and future episodes of Better News, sign up for the weekly IAJ newsletter.
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Better News: The Fayetteville Observer charts new course with Black audiences

It’s All Journalism is a weekly podcast about the changing state of digital media. Each episode you’ll hear working journalists talk about how they do their jobs. They also discuss the latest trends in journalism and how they impact our democratic society.

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It's All Journalism host Michael O'Connell talks to Ben Hallman, founder and executive director of The Examination, about how it delivers investigative journalism aimed at creating a healthier world.
Visit the It's All Journalism website to find out how to subscribe to our podcast and weekly email newsletter.
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The Examination collaborates to deliver fearless journalism for a healthier world

As the breaking news reporter for Columbia University's City Newsroom, graduate student Francesca Maria Lorenzini covered pro-Palestinian protests at the school's New York City campus.
Visit the It's All Journalism website to find out how to subscribe to our podcast and weekly email newsletter.
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Palestinian protests covered by student reporter inside Columbia University's gates

Pulitzer Prize-winning reporter Ted Bridis teaches investigative journalism to the next generation of media professionals at the University of Florida College of Journalism and Communications.
Visit the It's All Journalism website to find out how to subscribe to our podcast and weekly email newsletter.
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What does the next generation of investigative journalists need to know?

Karen Rundlet became the new executive director and CEO of the Institute for Nonprofit News in January. She discusses how INN's network of more than 450 independent news organizations across North America are connecting with their communities to identify and generate a sustainable revenue stream.
Visit the It's All Journalism website to find out how to subscribe to our podcast and weekly email newsletter.
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INN helps newsrooms focus on their communities to grow revenue

By focusing on the audience funnel, owner and publisher Tom Lappas was able to generate 9,000 email subscribers and generated $34,000 at the Henrico Citizen.
Lappas recently wrote a piece for Better News on how other news organizations can grow reader revenue and expand their email subscribers by focusing on the audience funnel. Lappas discusses that with host Michael O’Connell on this week’s Better News podcast. Read the full study.
The Better News podcast is a partnership between It’s All Journalism and the American Press Institute to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Local News Transformation Fund and b) share replicable strategies and tactics that benefit the news industry as a whole. Sign up for the Better News newsletter to receive news about the latest resources, case studies, and insights. For more news about the IAJ podcast, sign up for the weekly IAJ newsletter.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Better News: The Fayetteville Observer charts new course with Black audiences

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