In this episode, we dive into the often-overlooked challenges of implementing sales runbooks in early-stage startups. Join us as we uncover the truth behind why these structured guides, while invaluable for established companies, can become more of a hindrance than a help in the fast-paced, ever-changing world of startups. We'll explore the common pitfalls, share real-life stories from startup veterans, and offer practical advice on what to do instead. Whether you're a founder, a sales leader, or an aspiring entrepreneur, this episode will give you fresh insights and actionable strategies to navigate your startup's unique sales journey.

In this episode of Better You, host Neeraj digs into the intricacies of sales and its pivotal role in business growth. Drawing from his own journey of transitioning from engineering to sales, he shares invaluable insights on how to blend technical expertise with effective selling strategies. This episode is a must-listen for anyone looking to improve their sales skills, whether you’re an entrepreneur, a tech professional, or someone aiming to drive business growth.

00:00 Introduction to the Episode

01:13 Neeraj's Personal Journey from Engineering to Sales

04:07 The Transition: From Engineer to Sales Engineer

11:35 Why Engineers Should Learn to Sell

17:40 Understanding the Sales Process

20:31 Conclusion and Final Thoughts

Connect with Neeraj:

Website: https://neerajsabharwal.com/

LinkedIn: https://www.linkedin.com/in/neerajsabharwal/

Subscribe & Feedback:

Subscribe to Better You on your favorite podcast platform.

Leave a review and share the podcast with friends

Welcome to the very first episode of Better You, hosted by Neeraj Sabharwal. In this episode, Neeraj introduces the podcast and sets the stage for what you can expect in future episodes. Whether you are a founder, CEO, tech enthusiast, or someone keen on personal development, Better You is designed to help you grow. Neeraj shares his vision for the podcast, background, and topics covered, including business, technology, startups, and personal growth. Tune in to learn about the latest trends, inspiring stories, and practical advice to help you become a Better You.

Connect with Neeraj:

Website: https://neerajsabharwal.com/

LinkedIn: https://www.linkedin.com/in/neerajsabharwal/

Subscribe & Feedback:

Subscribe to Better You on your favorite podcast platform.

Leave a review and share the podcast with friends and colleagues.

Provide feedback and comments to help improve the show.

Thank you for joining Neeraj on this journey to becoming a Better You. Stay tuned for more insightful epis

Join Neeraj on Better You as we explore the latest trends in business, technology, and startups. Expect insightful conversations, expert guest appearances, and an in-depth analysis of the forces driving our digital future. Subscribe now to stay ahead with BetterYou.

Connect with Neeraj:

Website: https://neerajsabharwal.com/

LinkedIn: https://www.linkedin.com/in/neerajsabharwal/

Subscribe & Feedback:

Subscribe to Better You on your favorite podcast platform.

Leave a review and share the podcast with friends and colleagues.

Provide feedback and comments to help improve the show.

Thank you for joining Neeraj on this journey to becoming a Better You. Stay tuned for more insightful episodes!