Between 2 Brands Podcast

Between 2 Brands Podcast

By brandivateBusiness
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Between 2 Brands Podcast episodes

  • Promo UPFront Podcast - Episode 69 (Kirby Lasso & Bill Kent Takeover)
    It’s a Halloween podcast TAKEOVER for episode 69 of the Promo UPFront Podcast! In this “rated M for Mature” show, the Kirby Lasso and Bill Kent get out their crystal balls to predict the future of promo, look for ways some distributors thrived during the pandemic, share what PPAI is doing to help alleviate the pressures on the supply chain - and how you can get involved, the lawsuit against Pop Tarts that puts everyone’s brand promise at risk, Bill confuses Kirby with crap British candy during the “Party in the Back” and so much more!
    Huge thanks to our presenting sponsor in Soapbox. Without their support, content like this wouldn’t be free! FACK!
    33 min
  • Promo UPFront Podcast - Episode 68
    It’s Friday and most assuredly time to drop episode 68 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie on an eager audience! This week the Maven’s of Marketing dissect the ASI Power 50 list of the most influential people in promo, wrap up Kirby’s end-user show from last week, discuss the QR Code backlash at restaurants, debate Bill’s assertion that “Sales is dead,” review the efficacy of hybrid events, Kirby grills Bill like a cheese sandwich on a live-music themed Party in the Back, and so much more!!
    Big thanks to PromoPulse and their game-changing AMP email service for sponsoring this pumpkin spiced level #podcast
    41 min
  • Promo UPFront Podcast - Episode 67
    It’s time for episode 67 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the dynamic duo talk about mavericks in the promotional products industry, debate whether it’s time to have end-user shows again, share their favorite non-promo podcasts, Bill wants us all to get better acquainted with “autumn Kirby” during the Party in the Back, and so much more!
    A HUGE thanks to our friends at PromoPulse and their AMAZING amp email service for sponsoring this crispy-leaf-level broadcast.
    37 min
  • Promo UPFront Podcast - Episode 66
    It’s Friday morning which means one thing and one thing only: time to drop episode 66 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Head Honchos of the Hoodie talk about the data breach at Next Level apparel – and the very casual response from the company, the great social media crash of 2021 and the impact on businesses, being intentional with a morning routine, the greatness that is smoked sweatpants from Arby’s, Kirby grills Bill on the best TV shows of all time during the “Party in the Back,” and so much more!
    We couldn’t post this premium-grade content for free without the support of great sponsors like Soapbox Marketing Communications!
    35 min
  • Promo UPFront Podcast - Episode 65
    As the crisp autumn air greets us this morning, episode 65 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie is hot, fresh, and ready for you! This week the Captain’s of Company Culture discuss the skucamp in-person event, choose their distributor agency dream team, ponder if there are some positives to emerge from the supply chain crisis, share tips on creating a company culture when your personnel is remote, Bill challenges Kirby to define his musical “absolutes” during the Party in the Back and so much more!
    HUGE thanks to our pals at PromoPulse and their AMP email service for sponsoring this leafy podcast!
    39 min
  • Promo UPFront Podcast - Episode 64
    It’s the first Friday of autumn which means it’s time for episode 64 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie to drop like falling leaves! In this episode the Earls of Espresso share an important message from PPAI President and CEO Dale Denham, discuss the amazing industry lifetime achievement award winners, give tips on what they do to pull themselves out of the seemingly endless amount of negativity in the world, thoughts on Webb Company rebranding to Mixie, discuss the amazing accomplishments of commonsku as they celebrate their 10 year anniversary, Kirby creeps Bill out in a very dark “Party in the Back,” and so much more!!
    HUGE thanks to our friends at Logojojo for sponsoring this arabica-powered podcast. We couldn’t java better partner!
    39 min
  • Promo UPFront Podcast - Episode 63
    It’s Friday and time for a VERY spicy episode 63 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the supporters of suppliers discuss President and CEO of PPAI Dale Denham’s eloquent message to distributors on supplier treatment during the supply chain crisis (with Kirby and Bill adding some sharp commentary), whether the federal vaccine mandate will be good or bad for businesses, pieces of advice they disagree with, Facilisgroup’s new name for their internal software, Bill takes Kirby on an afterschool trip through time on a very special Party in the Back, and so much more!
    Huge thanks to the have strongs over at PromoPulse for sponsoring this slightly bitter podcast!
    32 min
  • Promo UPFront Podcast - Episode 62
    It’s been a short week, but Kirby Hasseman and Bill Petrie still found time to record episode 62 of the Promo UPFront Podcast! This week, the Lieutenants of Labor Day share ideas on how they would make the in-person PPAI Expo in January both safe and effective, the continuing importance of the PromoCares #SleepIn4Good campaign, whether the end of federal unemployment benefits will help close the service gap, strange – yet real – naming rights/sponsorship in athletics, the widening gender gap in college and what the data suggests, Kirby has Bill play virtual bartender for half of the promo industry, and so much more.
    A HUGE thanks to our pals over at Soapbox Marketing Communications for sponsoring this pillow-level podcast!
    34 min
  • Promo UPFront Podcast - Episode 61
    Time to start off your long weekend by listening to episode 61 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Field Marshalls of the Flotilla discuss Hurricane Ida relief efforts – and how you can help, the PPAI Rising Stars list, how to create a competitive advantage during a crisis, what employers need to change to attract (and retain) talent, Bitter Bill makes an appearance and gives a Public Service Announcement, Kirby navigates some truly funny words in the English language during the Party in the Back and so much more!
    We are so appreciative of our friends at Hirsch Gift for sponsoring this three-day weekend podcast!
    37 min
  • Promo UPFront Podcast - Episode 60
    You wanted the best, but they didn’t make it so here’s what you get instead: episode 60 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Sergeants of the Selfie talk about the sustainability of cotton tote bags, whether the Notre Dame mascot is offensive, how promo can help increase vaccination rates, the relative merits of a selfie museum, what attributes make the perfect concert t-shirt, Kirby delivers a parable, Bill gets to pick new names during the “Party in the Back,” and so much more!
    Huge thanks to our friends at PromoPulse and their gorgeous AMP email service for sponsoring this helium-level podcast.
    33 min

About Between 2 Brands Podcast

From the publisher's feed

In this weekly podcast - available in both audio and video formats - industry thought leader Bill Petrie, CAS, welcomes a guest week to share some candid thoughts on the world of marketing, branding,…