Between 2 Brands Podcast

Between 2 Brands Podcast

By brandivateBusiness
Download on the App Store

Between 2 Brands Podcast episodes

  • Promo UPFront Podcast - Episode 79
    It’s Friday which means it’s time to drop episode 79 of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie. This week the Sergeants of Swag talk about continually evolving environment which creates many challenges for in-person trade shows, discuss the phrases that have been voted to be banished in 2022, evaluate the promotional products “silly season” of acquisitions, mergers, and promotions, share everything you need to know to get ready for PPAI Expo this year, Bill pins Kirby down on how he will eat when he’s out of town, and so much more!
    HUGE Thanks to our friends at Blue Generation for sponsoring this platinum-level broadcast. If you’re going to be at PPAI Expo in Las Vegas next week, stop by their booth (#3243) to see their fashion-forward approach that will help you grow your sales!
    38 min
  • Promo UPFront Podcast - Episode 78
    It’s episode 78 – and the final episode of 2021 – of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. Today the promo pair keep it brief with a discussion of how to maintain consistency when outside forces like illness strikes, how to plan for an Expo when the environment is changing so rapidly, and not a lot more thanks to Bill’s “mystery” virus.
    A special thanks to all of you who take the time to listen to us each and every week – you’ll never know how much it truly means to us so, thank you.
    16 min
  • Promo UPFront Podcast - Episode 77
    It’s a Christmas Eve edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! Today the Majors of Merriment discuss the challenges PPAI Expo faces in January, wax poetic about the ASI Product of 2021, debate crypto and NFT’s as they relate to the future of promo, discuss branding trends you’ll see in 2022, a fabulous party in the back, and so much more!
    This tinsel-level podcast is sponsored by Bill and Kirby’s education session at PPAI Expo.
    30 min
  • Promo UPFront Podcast - Episode 76
    Well, well, well…it’s already time for episode 76 of the Promo UPFront podcast with Bill Petrie and Kirby Hasseman! Today the promo pair talk about PPAI pulling the plug on Promo Connect, debate an article from LinkedIn that states you don’t have a brand until people buy your merch, opine on Pantone releasing their annual “Color of the Year” for 2022, debate Kirby’s take on how elements impact his sports viewing experience, Bill is challenged to pick a mascot for brandivate during the Party in the Back, and so much more!
    A HUGE thank to our friends at Blue Generation for sponsoring the Very Peri podcast!
    31 min
  • Promo UPFront Podcast - Episode 75
    It’s Friday and truly time for a platinum-level broadcast as we drop episode 75 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie for your listening pleasure. In today’s packed edition, grandpa Kirby and Bill talk about the recent promo recall from HALO and how they deftly handled a product safety issue, the podcasts (other than this one) in the promotional products industry to give a listen, how a mass layoff via zoom went horribly awry for better.com, how to mitigate the burnout we are all feeling due to the supply chain challenges, Kirby makes Bill walk off the show during a holiday-themed “Party in the Back,” and so much more!
    A HUGE thanks to our friends at PromoPulse for sponsoring this podcast.
    40 min
  • Promo UPFront Podcast - Episode 74
    It’s the first Friday of the last month of the year which means there’s no better time to drop episode 74 of the Promo UPFront podcast! This week Kirby Hasseman and Bill Petrie discuss some amazing new research from PPAI on the impact of promotional products, whether being paid in bitcoin is becoming commonplace, how Bud Light is using promo to embrace the sense of smell, Lush cosmetics leaving social media out of concern for the mental health of their audience, an eco-friendly alternative to plastic made from salmon….stuff, Kirby quizzes Bill about alternative career paths, and so much more!
    This platinum-level content wouldn’t be free without the support of good strongs like our friends at Soapbox!
    36 min
  • Promo UPFront Podcast - Episode 73
    It’s a Black Friday edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! In episode 73, the Lieutenants of Leftovers talk about the comeback of live music and what it means for promo, they have very efficient takes on a bunch of promo topics in a new segment called, “Petrie’s Promo Round Up Quick Hit Holiday Week News for People,” talk about the headaches of companies with hybrid workers, discuss the perils of branding your workplace a “family,” we all get to know holiday Kirby during the “Party in the Back,” and so much more!
    HUGE thanks to our friends at Soapbox for sponsoring this tryptophan-inducing broadcast!
    35 min
  • Promo UPFront Podcast - Episode 72
    Like a turkey from a helicopter, it’s time to drop episode 72 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. Today the Giblet Generals give thanks for the things in and out of promo they are thankful for, discuss the trend of celebrities leveraging content marketing, wonder if fully custom cheese foreshadows the future of promo (yes, you read that right), chat about whether work communication “after hours” should be illegal, Kirby drills Bill with a difficult overrated/underrated segment during the “party in the back” and so much more!
    A HUGE expression of gratitude to our friends at Blue Generation for sponsoring this tryptophan-level broadcast!
    37 min
  • Promo UPFront Podcast - Episode 71
    Oh, you KNOW it’s time for episode 71 of the Promo UPFront podcast! This week hosts Kirby Hasseman and Bill Petrie talk about PPAI’s Promopalooza event during EXPO, Wendy’s changing their name to “meat” in reaction Facebook’s parent company going with Meta, whether one bad movie (or piece of content) can ruin a brand, the genius of Arby’s French fry infused vodka, we find out which people in the industry Kirby would like to work for in the promotional products industry, and so much more!!
    Huge thanks to our friends at PromoPulse who want to help you AMPlify your sales with their AMP email service!
    39 min
  • Promo UPFront Podcast - Episode 70
    It’s Friday and time for episode 70 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the promo pair take a deep dive into the ASI Quarterly Sales Report, discuss Cameo’s acquisition of Represent and what it means for Promo. Edwards Garment rebranding Bishop Custom to Edward X, Pabst Blue Ribbon wanting to deck your pad with free merch, Kirby delivers a very fun (and promo heavy) Party in the Back, and so much more!
    Huge thanks to our friends over at PromoPulse and their FABULOUS AMP email service for sponsoring this platinum-level (and free) broadcast!
    36 min

About Between 2 Brands Podcast

From the publisher's feed

In this weekly podcast - available in both audio and video formats - industry thought leader Bill Petrie, CAS, welcomes a guest week to share some candid thoughts on the world of marketing, branding,…