Between 2 Brands Podcast

Between 2 Brands Podcast

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Between 2 Brands Podcast episodes

  • Promo UPFront Podcast - Episode 89
    It’s Friday and time to drop episode 89 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie on a few eager listeners. This week the Sultans of Shenzhen talk about the trend of consumer brand tattoos, ponder how the shutdown of both Shenzhen and Guangong will further stretch the supply chain, share a golden rule of client communication, opine on Dov Charney’s (LA Apparel) bankruptcy filing, and dig deep into Coca-Cola’s “Starlight” flavor and how it might damage their brand, and so much more!
    HUGE thanks to our pals at Shepenco for sponsoring this fine podcast. Remember, if you use the code “SHEPENCO22” on your next order, you’ll receive FREE GOODS! For all the details, email our good friend Alex Moltz at [email protected]!
    26 min
  • Promo UPFront Podcast - Episode 88
    It’s Spring Break and time to drop episode 88 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week, the promo pair share the great work PPEF is doing, talk about the Tee Hamilton Scholarship from PromoKitchen, discuss the value of understanding the attributes of and marketing to your ideal client, muse on how brands are responding to the Russian invasion of Ukraine, ponder what brands they want to go viral after Vaseline did in March after over 150 years in existence, and so much more!
    A HUGE thanks to our pals at PromoPulse and their amazing amp marketing services for sponsoring this amplified podcast.
    31 min
  • Promo UPFront Podcast - Episode 87
    It’s the first Friday of March which means it’s time for a VERY special edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! That’s right, in celebration of National Women’s Month the podcasting pair reveal their annual list of Powerhouse Women in Promo by sharing their choices for most creative woman, trailblazer, woman they would hire to run a company, and many more categories!
    A HUGE thanks to Blue Generation and their fabulous apparel collections for sponsoring this platinum-level podcast!
    37 min
  • Promo UPFront Podcast - Episode 86
    That’s right, it’s time again for the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. On episode 86 the Field Generals of Fiscal Year Sales talk about the recently released ASI 2021 distributor sales figures, take a deep dive into Dale Denham’s #Online18 annual list of influencers in the promotional products industry, debate when it’s time to push back against a client when it comes to creative work, ponder how many hours a week a successful salesperson is truly “working,” and so much more!
    A huge thank you to PromoPulse and their AMP suite of marketing services for sponsoring this platinum-level broadcast!
    37 min
  • Promo UPFront Podcast - Episode 85
    It’s Friday and time for your weekly dose of platinum-level broadcasting better known as the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the promo pair talk about PPAI’s Direct 2 You virtual event coming up on 2/22/22, chat about building a business midlife from Seth Godin & Gary Vaynerchuk, review the best, worst, and WTF ads from the Super Bowl, share how to follow Tillamook’s lead by creating branded merch drops for your clients, and so much more!
    A huge thanks to our friends at Shepenco and their eco-friendly product line for sponsoring this fine broadcast!
    32 min
  • Promo UPFront Podcast - Episode 84
    It’s Friday and time to drop episode 84 of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie on an eager world! This week the marketing mavens talk about Jason Lucash leaving HUB Promotional Group and his legacy in the promotional products industry, discuss the insane growth of Amazon and their amazing marketing revenue, banter about M&M’s morphing their mascots for inclusivity, ponder about the “Love Cloud,” chat about Super Bowl NFTs, laugh at the prop bets for the big game, and so much more!
    HUGE thanks to our friends at PromoPulse and their amazing AMP marketing services for sponsoring this guacamole-level podcast!
    35 min
  • Promo UPFront Podcast - Episode 83
    It’s Friday and time for episode 83 of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie. This week the Barons of Badges talk about whether it makes sense to have a storefront for your promo business, dissect the new nickname for the Washington Football Team, marvel at Peloton selling $100M in branded apparel in 2021, discuss the genius of Oscar Mayer’s horizontal efforts into the skincare market, Bill brings back rapid fire during the Party in the Back, and so much more.
    HUGE thanks to our friends at Blue Generation for sponsoring this platinum-level podcast.
    30 min
  • Promo UPFront Podcast - Episode 82
    And JUST like that it’s time for episode 82 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Barons of Branded Merch talk about the new AR tool from SnugZ, the amazing growth of entrepreneurship coming out of the “great resignation,” amazing statistics about email marketing, Amazon opens up a physical apparel store in California, the Ohio State men’s basketball team band together to profit from the Name, Image, Likeness opportunity for student athletes, Kirby grills bill on his favorite decade – the decadent 80s, and so much more!
    A HUGE thanks to our friends at PromoPulse and their amazing AMP marketing service!
    35 min
  • Promo UPFront Podcast - Episode 81
    Let go! It’s time for episode 81 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. Today the Tank Commanders of the Tom Show talk about the business road back to normal, impact from the skucon virtual conference from commonsku, the relationship between pro football players and branding, custom merchandise from the video game industry, Bill quizzes Kirby on regional terms from the United States, and so much more!
    Platinum level content like this wouldn’t be free for your listening and viewing pleasure without great sponsors like our friends at PromoPulse and their fabulous AMP marketing services.
    33 min
  • Promo Upfront Podcast - Episode 80
    Live in front of your naked, steaming eyes it’s episode 80 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the professors of promo were live from the PPAI Expo in fabulous Las Vegas and discussed the similarities and differences of this edition of Expo, and end-user (and virtual) version of Expo coming out soon, running a business while attending a conference, the return of corporate casual, we learn a little about Bill’s preferences when visiting Las Vegas, and so much more!
    This episode was made possible by the good folks at Shepenco and their amazing line of writing instruments!
    21 min

About Between 2 Brands Podcast

From the publisher's feed

In this weekly podcast - available in both audio and video formats - industry thought leader Bill Petrie, CAS, welcomes a guest week to share some candid thoughts on the world of marketing, branding,…