Between 2 Brands Podcast

It’s the first Friday in August and time for episode 109 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the platoon leaders of promo discuss how CEO’s are cracking down on swag, applaud HALO for being inclusive in hiring key senior executives – and how DEI has a branding problem, hand out some tips on time management, discuss the change at PPAI with Bob McLean leaving and the promotion of Alan Peterson, and much more!

A HUGE thanks to Blue Generation for sponsoring this fine broadcast. When you’re looking for fashion-forward apparel that combines style, comfort, quality, and cost-effectiveness, look no further than Blue Generation. To see their UNTUCKed collection – and all their amazing styles – visit them at bluegeneration.com.

You know it’s Friday when Kirby Hasseman and Bill Petrie drop ep. 108 of the Promo UPFront Podcast! This week the mavens of marketing talk about the continued movement of associations hiring promotional professionals into key roles (we’re looking at you, John Cudahy), muse on whether product placement in content works, debate the merits of receiving texts from advertisers, applaud the Coors Light/Patrick Mahomes workaround to sell beer, and discuss the best ways they have embarrassed their children.

Platinum level content like this wouldn’t be possible without the good people at PXP Solutions. If you have a large order that requires many different colors, look no further than PXP Solutions and their digital squeegee. Learn more at pxpsolutions.com!

When it’s Friday during the dog days of summer there’s only one way to keep it cool: drop episode 107 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the captains of clickbait talk about how to share bad news with clients, Lindsey Davis and new her role at PPAI, the relative merits of clickbait as a marketing tool, what it means for advertisers now that Budweiser is no longer the exclusive alcohol sponsor of the Super Bowl, and so much more!

A HUGE thanks to our friends at Shepenco for sponsoring this fine broadcast! When it comes a supplier that cares about YOUR success, you’d be hard pressed to do better than Shepenco. If that weren’t good enough (and it is), when you put the code “SHEPENCO22” on your next order and Shepenco will hook you up 10% free goods or free GROUND shipping!

It’s Friday which means it’s time to drop episode 106 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the dynamic duo of drinkware talks about the very bold (and NSFW) marketing strategy of the “new” Radio Shack, whether the paywall model for content works, the changes at brandivate and what the future looks like for the organization, the value of Moonpie sunscreen and other unexpected collaborations, and much more!

HUGE thanks to Evans for sponsoring this platinum-level podcast. At Evans, they have created an entire ecosystem to make the lives of their distributor partners easier. Learn more at evans-mfg.com!

It’s the Friday of a short holiday week and there’s no better way to usher in the weekend than dropping episode 105 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the promo pair remember Brian Jolin who passed away from colon cancer on Wednesday, talk about Mastercard dropping an album featuring up and coming music acts, give tactical advice on how to help your clients steer their brand though inflation, shame Burger King for their “gift” to an employee who hadn’t missed a day in 27 years, marvel at the partnership of Red Cross, Discovery Channel’s Shark Week, and amazing merch to drive blood donations, and so much more!

Today we give a huge thanks to our friends at Blue Generation for sponsoring this fine broadcast. When you’re looking for colorful apparel that truly pops, look no further than Blue Generation.

The correct way to kick off a long weekend is to drop episode 104 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Field Marshall’s of Fireworks talk about the launch of Better Business University, chat about the amazing influencer kit from SAAGNY and Promotions East, dive into the launch of Promocations, ponder the efficacy of KFC’s “finger sporks,” and so much more!

Patriotic content like this wouldn’t be free without support of great companies like PXP Solutions. From screen printing to embroidery to scented ink to digital squeegee, PXP Solutions will work with you to decorate apparel that will get your client noticed.

It’s the first Friday of summer and there’s no better way to beat the heat than by listening to episode 103 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Sultans of Summer talk about Kraft rebranding their iconic Macaroni and Cheese, discuss Biff Tannen (actor Tom Wilson) selling a VHS copy of “Back to the Future” for $75,000, review the worst return to office strategy out there (and Bill admits he was wrong about something), chat about a large University located in Columbus, Ohio trademarking the word, “the,” laugh at the ridiculousness of French’s Ketchup popsicle, and so much more!

HUGE thanks to our friends at Evans for sponsoring this fine broadcast. Due in large part to giving distributors their time back, Evans has been nominated for a Supplier Star award – vote for them by visiting ppai.org/supplierstar.

It’s time to drop episode 102 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the captains of the coastline talk about the rebranding of former McDonald’s restaurants in Russia, preach the power of promotional products on vacation, define the difference between marketing and promotion (they are not the same), debate the merits of the 4-day work week, muse about Velveeta-scented nail polish…and share other collaborations they never want to see, and so much more!

Platinum-level content like this wouldn’t be possible without the support of our friends at Shepenco. They truly have a writing instrument for every occasion. Even more, use the code “Shepenco22” on your next order for free goods. You can email Alex Moltz at [email protected] for details and even some random samples!

It’s time to start a new century with episode 101 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the fans of the freshwater lobster talk about Tito’s vodka offering grants for small businesses, applaud MiPPA for their intentional DEI work, discuss focusing on mission and vision statements when doing a brand refresh (great work Gold Bond), muse on increased marketing budgets while consumer confidence wanes – and how it presents opportunities in promo, debate whether they have found the dumbest promo product ever in the Hoagie Holder, and so much more!

HUGE thanks to our friends at Hirsch Gift for sponsoring this fine broadcast! Follow them on Facebook, Instagram, and LinkedIn to see how you can win a Raycon Power Speaker Ultra! To get a second chance to win, simply share this podcast (June 10, 2022 only) on your social feeds with the hashtag #RockinWithRaycon!

It’s an EPIC edition of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie as they drop episode 100 right in front of your naked, steaming eyes and ears. Today the Centurion’s of Consistency talk about beer-flavored charcoal from Miller Lite, discuss the invention of edible tape to stop burritos from leaking, chat about Michelob Ultra capitalizing on a viral picture for their marketing (including merch), muse about how Canva is changing the graphic design game, wonder about the efficacy of an interestingly-shaped cereal designed to kickstart uncomfortable conversations, a special version of the theme song composed by Jason Nokes that you MUST hear, the return of either/or during the “party in the back” and so much more!

We wouldn’t have made it 10 episodes, let alone 100, without amazing sponsors like our pals at Blue Generation. Not only do they have an amazing sense of style and fashion that allows them to live at the apparel intersection of retail and promo, but the people behind the brand are also equally fabulous. When you’re ready to level-up your apparel game, visit bluegeneration.com – you won’t be sorry you did.