Between Over & Next

In this latest episode of "Between Over and Next," hosts Holli and Robert delve into the concept of non-negotiables, both in personal and professional contexts. They dissect the idea of core principles and values that individuals should not compromise on, using examples and insights from their own lives and the television show "The Bear." They highlight the importance of integrity, work-life balance, and lifelong learning, underscoring how these essentials shape their actions, decisions, and overall life satisfaction. The episode is rich with relatable anecdotes and practical advice, making it a must-listen for anyone looking to identify their non-negotiables and the confidence to uphold them in every facet of life.

0:00 Exploring Non-Negotiables in Life and Business8:08 The Pursuit of Excellence in Culinary and Videography16:29 The Value of Awards and Self-Recognition in Professional Settings17:42 Living by Non Negotiables for Personal and Professional Excellence27:51 Identify and Uphold Your Non-Negotiables

• Define Your Non-Negotiables: Understand and articulate the core principles and values that are essential to your authenticity and fulfillment.
• Integrate Non-Negotiables Across Life: Apply your non-negotiables consistently in both personal and professional domains to stay true to your core values.
• Prioritize Integrity: Maintain honesty, trustworthiness, and ethical behavior as non-negotiable standards in all interactions.
• Focus on Quality and Details: Whether in business or life, aiming for excellence and attention to detail can distinguish your work and build a strong reputation.
• Embrace Flexibility: While having clear non-negotiables, adaptability and the ability to adjust to unexpected changes are crucial for achieving balance and success.

"Our non-negotiables are just part of who we are. They're our must-haves.""Make sure your non-negotiables are mutually beneficial in both life and business.""I wanted to give the gold package every time. That was my non-negotiable.""Live by your non-negotiables to inspire others to identify and adhere to their core values.""Be clear about your expectations and maintain open lines of communication."

This special episode of "Between Over & Next" marks the 25th episode milestone, where hosts Holli & Robert reflect on the podcast's journey over the last six months. They celebrate their progress and share insights about the challenges and triumphs they faced while producing 24 episodes packed with valuable content. With themes of entrepreneurship, life pivots, and personal growth, this episode promises a treasure trove of reflections and gratitude.

Holli & Robert emphasize the importance of commitment, consistency, and authenticity in their podcasting journey. They revisit the valuable lessons and profound insights shared by their 16 guests, including their children, friends, colleagues, and experts from diverse fields. They stress the value of experience and expertise in navigating life's major pivots, such as relocating homes or going through a divorce. The episode also brings to light the significance of strong relationships and meaningful connections in achieving personal and professional success.

Thank you for joining Holli & Robert on this reflective journey through their first six months of podcasting. Tune in to the full episode to hear more about their experiences and stay posted for more enlightening content from "Between Over & Next." Don't forget to subscribe, share, and leave a review to support their mission of helping you navigate life's twists and turns with inspiration and insight.

0:00 Celebrating 25 Episodes of "Between Over & Next" 3:09 The Commitment and Strategy Behind Successful Podcasting 5:18 Exploring Life's Pivots, Milestones, and Legacy Through Storytelling 8:13 The Importance of Email Lists Over Social Media 11:16 Celebrating Milestones and Lifelong Mentorship with Family 14:41 Navigating Home Buying and Selling with Expert Help 16:56 Navigating Divorce: Expert Advice for a Successful Outcome 18:47 The Power of Relationships and Networking in Podcast Success 24:02 Reflecting on Six Months of Podcasting and Future Plans

• Commitment and Consistency: Holli and Robert underscore the importance of staying committed and consistent to produce quality content regularly.
• Value of Expertise: Emphasizing no substitute for experience, they highlight how expert guests provided deep insights into navigating significant life transitions.
• Power of Relationships: Meaningful personal and professional connections have been crucial in shaping the podcast's journey and achieving success.
• Navigating Life's Pivots: The hosts and their guests share real-life stories about adapting to changing circumstances and overcoming challenges.
• Audience Engagement: The importance of audience feedback, writing reviews, and joining the mailing list to stay connected and updated.

"We're proud of what we've accomplished over these 24 episodes, and we feel good looking back at all the hard work we've done.""The power of belief in yourself and trusting the process is essential in navigating life's uncertainties.""Choosing the right people to help you through life's significant changes, like moving homes or navigating a divorce, is crucial.""Legacy is something that really matters to us, and we believe everyone has a legacy to leave.""The relationships and meaningful connections we've built along the way have been instrumental in our success." "Embracing one's passion and being open to life's changing landscapes is essential for growth and happiness."

Norman Lear's inspiration shared in Episode 3: The Meaning Of "Between Over & Next"Documentary "If You're Not in the Obit, Eat Breakfast"

Holli and Robert welcome Oleg Maryasis, a trusted cannabis expert, to discuss prohibition to legalization, touching on the plant's medicinal properties, harm reduction, and safe use. Oleg is a leading expert with over ten years in the cannabis industry and a specialized master's degree in Medical Cannabis Science and Therapeutics. Oleg shares his journey from traditional finance to becoming a cannabis advocate, influenced by personal experiences and heartfelt stories he encountered. The episode wraps up with insights into Oleg's current role at NYC Bud, FDA clinical trials, and opportunities for public education to de-stigmatize cannabis.Tune in for an in-depth look into the evolution of cannabis, the importance of dosing, and its therapeutic benefits across different demographics. This episode is packed with valuable information for both seasoned users and those curious about incorporating cannabis into their wellness routine.

0:00 Exploring Cannabis' Therapeutic Benefits and Harm Reduction with Oleg5:50 The Medicinal Benefits and Evolution of Cannabis Use14:05 The Growing Importance of Cannabis Education in Medicine17:47 Harm Reduction and Safe Cannabis Consumption Strategies27:47 Understanding Cannabis Effects and the Role of Budtenders32:09 FDA Clinical Trials and the Future of Cannabis Therapeutics37:03 Oleg's Journey from Ukraine to the United States38:50 The Evolution and Legalization of Cannabis in Modern Society41:47 Exploring CBD Products, Usage, and Medical Advocacy47:13 Healing Jewelry and the Power of Gratitude

• The Transition from Legacy to Legal Markets: Legalization focuses on providing clean, lab-tested cannabis products, ensuring safety and reducing the risk of contaminants.
• Medicinal Benefits and Endocannabinoid System: Cannabis offers therapeutic benefits that affect the body's endocannabinoid system, essential for maintaining homeostasis.
• Safe and Responsible Use: Start low and go slow with dosing, ensuring personalized wellness without overconsumption, especially important for younger users.
• Educational Gap in Medical Community: There's a lack of formal training regarding the endocannabinoid system in medical schools, resulting in a need for better education.
• Future of Cannabis in Therapeutics: Advancements in FDA clinical trials and rescheduling of cannabis could pave the way for wider acceptance and use of botanical drugs.

"For me, cannabis is an exit drug. I was on anxiety and antidepressant medications from age 15 to age 30.""Most research indicates that for our bodies to function optimally, a person needs about 2.5 to 5 milligrams of THC per day.""The biggest takeaway is people should look into the endocannabinoid system.""Harm reduction is a big focus for me because I've learned there is excessive consumption often taking place for THC in particular.""By doing more of the things that we love and enjoy, your body's generating the anandamide cannabinoid. Everyone needs more bliss."

Oleg is a distinguished expert in the field of cannabis science and therapeutics. With over a decade of industry experience, he has been a guiding light for many seeking to understand cannabis' health benefits. Oleg earned his Medical Cannabis Science & Therapeutics Master's Degree from the University of Maryland School of Pharmacy in 2024. He is currently involved with NYC Bud, NYS (Long Island City) legal dispensary, where he oversees product selection, compliance, budtender training, and consumer education. Oleg is dedicated to reducing harm, promoting safe cannabis use, and advancing the public's understanding of the plant's therapeutic properties.

In November 2016, Oleg and his partners founded Lock and Key Remedies to develop health and wellness products incorporating non-intoxicating ingredients extracted from cannabis plants. He is dedicated to researching cannabinoids, terpenes, and their interactions with the endocannabinoid system, as well as educating the public about these compounds. Oleg continues to develop and manufacture products for Lock and Key Remedies, where he serves as the Director of Education.

In this episode of 'Between Over & Next', hosts Holli and Robert converse with the duo behind the musical "Chasing Tornadoes," Rob Fusari and Robin DeLauri. The episode unearths the compelling backstory of their collaboration, their reflections on friendship, and the deep connection between their personal and professional lives. Rob and Robin share insights drawn from their journeys, highlighting the significant inspirations and life-altering moments that have shaped their musical careers.

Rob and Robin discuss their initial meeting and how their mutual love for music and complementary skills led to "Chasing Tornadoes," a captivating musical inspired by "The Wizard of Oz." They delve into themes of success, fame, and fulfillment, enriched with anecdotes from working with industry giants like Destiny's Child and Whitney Houston, while Robin reflects on balancing motherhood and music. The episode beautifully articulates the essence of home, community, and the transformative power of their creative endeavors.

0:00 Chasing Tornadoes: A Musical Journey Inspired by The Wizard of Oz6:29 The Significance of Home in Personal and Creative Journeys9:09 A Musical Journey: From College Accompanist to Vocal Mentor14:43 Evolving Definitions of Success and Fulfillment in Show Business18:40 The Highs and Lows of a Songwriter's Journey25:05 Rediscovering Passion and Purpose in Music and Life36:58 Rediscovering Passion and Talent Through Chasing Tornadoes44:46 Chasing Tornadoes and Future Adventures with Rob and Robin

• Musical Beginnings: Rob and Robin recount their early encounters with music and how it has continuously influenced their lives and careers.
• Creative Collaboration: The duo reflects on how their friendship and shared history contributed to the production of "Chasing Tornadoes," inspired by "The Wizard of Oz."
• Defining Success: Insights into how their perceptions of success and fulfillment have evolved, emphasizing personal growth over professional acclaim.
• Industry Experiences: Anecdotes from Rob's collaborations with music icons, revealing the highs and lows of working behind the scenes.
• Inspirational Journey: Encouraging listeners to embrace life's uncertainties and pursue their passions, irrespective of age or stage in life.

"But something about where you grew up just always feels like I'm here. You could kind of, like, your shoulders can relax and you could breathe." - Rob Fusari"Home is you. It's got so many layers. Home." - Rob Fusari"When you follow your heart and your talents and you know you have a gift to share with others, life becomes meaningful." - Holli"I had it all wrong. What I thought success and friendship and all of it were to me in my twenties, I had it wrong." Robin"I would have been so much kinder to myself along the way if I had known that at 49, it's going to happen for you." Robin

A Grammy-award-winning multi-platinum record producer and songwriter, Rob Fusari has worked with some of the biggest names in the music industry, including Beyonce, Whitney Houston, Britney Spears, Will Smith, and Lady Gaga. His discography holds countless Billboard hits, including Destiny's Child's "No No No" and "Bootylicious", Whitney Houston's "Love That Man", Will Smith's "Wild Wild West" and Lady Gaga's "Paparazzi", which he also co-wrote, and subsequently lead to being honored with a Grammy and the Ascap POP award. He has recently been featured in Billboard magazine's Top 10 Songwriters in the world.Rob Fusari Website: Bio + Discography

A seasoned singer and performer with a rich background in jazz and pop music, Robin DeLauri has been a prominent figure in the tri-state area's music scene. She is co-owner of Down Neck Productions and President of LongShore Entertainment. She has dedicated her life to her family and music career, performing with popular groups like The Infernos. Robin is passionate about bringing emotional depth and nuance to her performances.

In this episode of "Between Over and Next," hosts Holli and Robert delve into the metaphor of riding a bicycle with training wheels to discuss personal and professional growth. Holli and Robert emphasize the critical role of mentorship and continuous guidance in achieving long-term success. They discuss how early support, akin to training wheels on a bicycle, can provide stability and confidence in one's professional journey. Through personal anecdotes and professional insights, they emphasize the lifelong journey of learning and growth and the critical role of balance and preparedness. Tune in for reflections on mentorship, the pitfalls of overconfidence, and the value of true expertise.

0:00 Life Lessons From Childhood Memories and Learning to Ride a Bike 5:23 Evaluating Client Successes and Failures Through Social Media Insights 8:23 The Value of Real-World Experience in Business and Mentorship 15:36 False Confidence and Client Ego in Professional Relationships 16:08 The Importance of Continuous Growth and Honest Feedback 19:40 The Importance of Timing in Removing Training Wheels 20:49 Continuous Guidance Maximizes Success and Minimizes Mistakes 31:25 Navigating Life's Twists and Turns with Holli and Robert

• Importance of Initial Guidance: Early support can provide the stability and confidence needed to navigate new challenges.
• Continuous Mentorship: Long-term mentorship offers ongoing refinement and support, essential for sustained success.
• Handling False Confidence: It's crucial to identify and mitigate overestimations of readiness to avoid setbacks.
• Role of Broad Experience: Real-world experience is invaluable in offering practical advice and foresight.
• Adaptability in Relationships: Professional and personal relationships evolve and require continuous assessment and adaptation.

"What we do, in many ways, is that hand on the back of the bicycle." "True mastery requires ongoing refinement and support." "There are instances where clients try to take those training wheels off way too soon."

Holli & Robert Coaching Holli & Robert empower individuals and businesses with a focus on creative content, storytelling, digital strategy, video, podcast, and event production to gain impact and influence online.

Blog Article: Performance Excellence: The Essential Framework for Startups and New Brands

In this episode of "Between Over & Next," hosts Holli & Robert welcome Donna Fillweber, a vibrant entrepreneur who has showcased a remarkable ability to pivot across diverse professional landscapes. Donna shares valuable life lessons from her success in direct sales with Lia Sophia to becoming the Publisher of Pequannock Magazine. Tune in for a heartfelt discussion on self-belief, overcoming challenges, finding joy, and living authentically. Donna recounts her transition from a stay-at-home mom to a business leader in the competitive realms of scrapbooking, jewelry, and nail products. She emphasizes the importance of networking and passion in achieving financial independence and personal growth. Additionally, Donna discusses her recent ventures into real estate and publishing, underscoring the importance of community connection and personal fulfillment. Don't miss this insightful conversation filled with practical advice and inspirational stories of resilience, adaptability, and thriving in various industries.

0:00 The Power of Networking and Meaningful Connections6:02 Donna's Journey from Divorce to Entrepreneurship7:01 From Scrapbooking to Jewelry: A Journey of Passion and Success8:19 Donna's Journey from Home Parties to Financial Independence13:19 Opportunities and Challenges in Direct Sales and Network Marketing14:34 Empowering Women Through Nail Art and Entrepreneurship17:21 Balancing Work and Personal Freedom17:34 Donna's Journey from Single Motherhood to Real Estate19:07 Donna's Journey to Becoming a Publisher 22:48 Resilience and Adaptability in Overcoming Personal and Professional Challenges25:21 Reflections on Life, Happiness, and Personal Growth32:19 The Benefits and Misconceptions of Direct Sales and Network Marketing34:21 Capricorn Traits and the Importance of Gratitude38:19 Showcasing Donna's Magazine and Inspirational Stories

• Authenticity in Business: Donna stresses the importance of being genuine and passionate about what you do, as this authentic connection fosters trust and success in any venture.
• Power of Networking: Building and nurturing networking relationships can significantly impact personal and professional growth.
• Adapting to Change: Embracing life changes and viewing them as opportunities for growth can pave the way for unexpected successes.
• Balancing Life and Work: Flexibility is crucial in effectively managing one's time between professional duties and personal life.
• Family as a Driving Force: Donna's journey highlights her family's influence in motivating her to strive for and achieve financial independence and professional success.

"Do what you love, and the money will come." "It's always a no if you don't ask." "If something feels funny, it's usually off." "Bloom where you are planted." "Just do it and move on to the next thing."

Donna Fillweber is a multifaceted entrepreneur with over 30 years of experience in various business ventures. She started her journey in direct sales, excelling in companies like Lia Sophia and Color Street, managing and mentoring teams of hundreds of women. Donna recently transitioned into real estate with Realty Executives Exceptional Realtors, and publishing, currently serving as the Editor and Publisher of Pequannock Magazine. Donna's hobbies include hiking, gardening, pickleball, home decor, and cooking. June 2024 Issue Pequannock & Pompton Plains Magazine Wainscot Media Publications

Mentioned In Episode 21B.I.G. - Believe. Inspire. Grow. Canna Pop-Up

In this episode of "Between Over and Next," Holli and Robert candidly share their journey through the empty nest stage of life. The episode serves as a soothing balm for parents grappling with the adjustment of their children leaving home for college, work, or to start their own lives. As a dynamic duo, they peel back the layers of emotions involved in this transition, offering an empathetic narrative that many listeners can relate to.

The hosts reveal their transition into empty nesting, interspersing anecdotes and reflections on their parenting journey. A considerable part of the discussion focuses on maintaining a healthy marital relationship, ensuring personal growth, and the complex interplay between parents and adult children. By exploring the benefits, challenges, and strategies to cope with the empty nest syndrome, the episode is embedded with wisdom, practical advice, and relatable sentiments. This episode is for anyone looking for encouragement and affirming that life holds plenty for them to look forward to. Holli and Robert's musings will leave you with a renewed perspective, equipped to handle the inevitable changes life throws your way.

0:00 Embracing Life's Transitions as Empty Nesters4:42 Transitions: College, Home, and City Living5:12 Navigating the Emotional Journey of Becoming Empty Nesters9:28 Empty Nesters Reflect on Parental Transitions12:22 Embracing the Empty Nest Stage in Marriage16:38 Embracing Life Transitions and Maintaining Parent-Child Connections22:25 Parenting Reflections and the Empty Nest Experience24:23 Embracing Life's Next Stage: The Empty Nest Transition30:18 Exploring Life's Transitions with Holli and Robert

• Embrace Transition: Viewing the empty nest stage as an opportunity rather than a loss can lead to personal and spiritual growth.
• Rekindle Relationships: This stage offers couples a chance to reconnect with one another and rediscover shared interests.
• Parental Reflections: Parents often introspect about their parenting effectiveness and their children's future independence.
• Personal Rediscovery: This stage allows parents to explore new hobbies, education, or career options, leading toward self-discovery.
• Communicative Bonds: Maintaining open communication lines with adult children is vital for a supportive, ongoing relationship.

"Empty nesting is more of a pivot than a final stop. It's a process of shifting one's energy and focus. It's creating a new stage in life." "If all your life, if everything you've done, if your whole focus has been your children and doting on them and taking care of them, and now, suddenly it's like losing a job, in a sense, you don't have those responsibilities anymore." "You need to forge a new relationship with yourself and your adult children. Let it be a supportive relationship rather than a controlling one.""It's a time to learn, to grow, to pursue personal goals.""Investing in your fulfillment will not only bring you more freedom and joy but also serve as a model for your children."

Blog Article: From Endings to Beginnings: Finding Fulfillment in Life's Beautiful Transitions Podcast Episode 4 with Holli & Robert's Adult Children: Celebrating Achievements Of The Parent-Child Journey Podcast Episode 11: Charting New Territories: Strengthening Relationships Hand in Hand Podcast Episode 19: Your Next Big Thing: Tips for Exploring, Discovering, and Launching

In this episode, Holli and Robert discuss the process of bringing your vision to reality and making your next big thing happen. Dive into the lively conversation where they tackle the journey from ideation to actualization. This episode is infused with the energy and expertise of a couple who have not only thrived through myriad entrepreneurial endeavors but are also passionate about guiding others on the path to their happiest life at every age.

They offer tips for exploring, discovering, developing, and launching new ideas, whether it's a career change, a passion project, or starting a business. With their own experiences and success stories, they inspire listeners to trust in their abilities, stay persistent, and minimize fear. Learn how to identify your interests, create a plan, build a strong brand, and stay determined throughout the journey. Tune in to the full episode to gain a wealth of knowledge from Holli and Robert as they illuminate the path from concept to creation with personal anecdotes, practical advice, and indispensable strategies.

0:00 Empowering Life Transitions and Entrepreneurial Journeys 5:25 Turning Passions Into Entrepreneurial Success Stories 8:44 Adapting to Change in Professional Landscapes 11:08 Harnessing Passion and Expertise to Ignite Business Ideas 14:05 Turning Personal Passions Into Profitable Businesses 15:38 Leveraging Public Conversations to Inspire Business Ideas 16:47 Turning Big Ideas Into Achievable Tasks With Project Management Tools 18:21 Crafting a Timeless Brand Identity and Logo 21:51 The Evolution and Longevity of Evergreen Podcast Content 22:47 Harnessing AI and Online Platforms for Branding and Design 25:03 Strategies for Leading in Technology and Innovation 29:19 Embracing Challenges and Celebrating Milestones in Entrepreneurship 32:16 Turning Passion Into Success With Determination and Innovation 34:56 Fostering Connection Through Insightful Conversations

• Bringing your vision to life begins with identifying your passions and mastering the art of brainstorming to shape your idea into a viable plan.
• Develop a unique selling proposition (USP) and build a strong brand identity through compelling logos, memorable taglines, and consistent brand voice and tone.
• Employ SMART goals as a framework for actionable steps that are Specific, Measurable, Achievable, Relevant, and Time-bound.
• Surround yourself with a supportive network to provide guidance, feedback, and encouragement throughout the process of executing your idea.
• Adaptability and resilience are key. Embrace challenges and changes along the way, and stay determined to see your vision come to fruition.

• "The intersection of passion and expertise is where the best ideas start."
• "Every pivot is an opportunity for growth and development, and you have to trust in your abilities."
• "Be curious about what your next big thing could be. You don't have to figure it out this second, but look for the patterns where you have a unique perspective or skillset."
• "If you can tie that excitement to what you do in life, then you'll go into each day with that excitement and that enthusiasm."
• You have to know when to refine, to reroute, to pivot, and that's how you'll persevere."
• "With the right approach and a determined spirit, your next big thing is just around the corner."

• View Unique Brand Logos on Holli & Robert's About Us Page
• Stacy Lewis - designer Absolute Video logo
• Wedding Podcast Network - How To Listen
• Ilene Segal - designer WPN logo
• Vicky Barone - Wedding Podcast Network website designer
• Apple iPod History
• SMART Goals - University of California: A How-To Guide
• Answer the Public (Resource for gauging public interest and problems)
• Notion (Project management tool)
• Project Management Tools
• Canva (Design tool)
• Canva Magic-Write Online AI Text Generator
• Fiverr and Upwork (Freelance services platforms)
• Kickstarter
• J.K. Rowling

• Episode 14 with Jill Frechtman
• Episode 13 with David Noonan
• Episode 18 with Holli & Robert

In this episode of 'Between Over and Next,' co-hosts Holli and Robert delve into the complexities and rewards of navigating personal and professional life as a married couple. They discuss their journey of working closely together for more than three decades, exploring the nuances of maintaining happiness when your spouse is also your business partner. This episode provides a candid look into their own experiences, offering listeners a unique window into the harmonious world they've cultivated.

The couple reflects on the intricate balance of partnership, detailing their strategies to overcome obstacles and achieve success together. Their shared beliefs in communication, trust, and respect have established a strong foundation for their marriage and joint business endeavors. Listeners will walk away with a better understanding of the key aspects that make a professional relationship work, even when mixed with romance.

• Working with your spouse professionally requires clear communication, trust, and mutual respect to navigate the mixed dynamics successfully.
• Establishing distinct roles and boundaries within the partnership is crucial to maintaining personal happiness and professional effectiveness.
• Celebrating successes and learning from disagreements are an integral part of growing together in a business partnership.
• Entrepreneurial couples should share a vision and goals but also need to be flexible and willing to pivot when necessary.
• A successful working relationship with your spouse can offer incredible rewards, including a deeper level of understanding and collaboration.

• "Almost 100% of the time when we tell people that we're married and work together, almost 100% of the time, the reaction is, oh, my God, I could never do that." Robert
• "Our compatibility is extraordinary. We are friends, lovers, and business partners." Holli
• "Being an entrepreneur is based on wanting to and being able to be in control of your schedule, your daily schedule, not having someone else dictate that to you." Robert
• "We have each other's best interests at heart." Holli
• "Our personalities are very different... but they're complimentary." Robert

HollI & Robert's About US Page

Holli's Huffington Post Article "All You Need is Love - A Tale Of A Happily Married Couple"

LinkedIn Weekly Newsletter THE PIVOT by Robert Allen

Between Over & Next Episode 4 Featured Guests Lindsey & Alex Ehrlich

Wedding Podcast Network

Wedding Podcast Network YouTube Page

Planet Bride with Henry Roth & Michelle Roth

All My Children 2000 - Mateo and Hayley Wed - Mark Consuelos and Kelly Ripa Live with Kelly & Mark Regis Farewell Special: Joy Philbin and Daughters Regis and Kelly Host Chat - March 16, 2001 (time stamp 21:31 = a fun exchange about Kelly's pregnancy with baby #2)

Join hosts Holli and Robert as they chat with Stu Zakim, a PR expert with a long and illustrious career in the entertainment industry. Stu shares stories from his time working with celebrities and discusses his pivot into the cannabis sector. Stu shares fascinating tales from his early days at Columbia Pictures to pivotal moments like the coining of the term "Brat Pack." His evolution into the cannabis industry marks yet another significant shift, reflecting both a personal passion and a professional pivot. Stu's journey is a testament to building relationships and embracing new opportunities. He has shown that you can thrive in any industry and make a lasting impact with the right skills and mindset.Join us for this captivating discussion with Stu, a PR aficionado, and uncover the intricacies of his storied career, his role in setting trends, and his advocacy in the cannabis world. Gain valuable insights into the power of connections, storytelling, and the transformative effects of education on public perception. With his vast experience in PR, Stu brings a unique perspective to the cannabis industry and is dedicated to making a positive impact. The discussion delves into Stu's remarkable journey, dissecting his career transitions, the influential decisions made, and his continuous mission to redefine perceptions. Don't miss this insightful episode of Between Over and Next!

• Stu Zakim's extensive background encompasses significant roles in PR across entertainment sectors, culminating in his influential presence in the cannabis industry.
• The concept of brand positioning and crisis communication in PR has played a pivotal role in shaping the trajectory of businesses and public figures throughout Stu's career.
• Stu's role in the 'Brat Pack' phenomenon exemplifies his knack for seizing opportunities and creating impactful narratives.
• Mentorship, attention to industry relationships, and continuous learning are key themes Stu emphasizes for success in PR.
• Despite his diverse experiences, Stu believes his current chapter in the cannabis industry might be one of his most impactful and fulfilling.

• "It's all about relationships, period. And so that skill, which I have a natural ability to generate, certainly is a way to meet new people whom I need to cultivate.
• "At the end of the day, it's really about education, because the only way you eliminate the stigmas that people have... is by storytelling and telling the right kind of stories."
• "I think there's so much more to accomplish, whether it's with cannabis or extends to the psychedelic era, which is also gaining enormous traction right now."
• "And that's how I continue to look at things, who knows what's going to happen next?"

President and CEO, Bridge Strategic Communications

Stu Zakim is a seasoned public relations (PR) professional with a career spanning over four decades in various entertainment and communication sectors, including film, music, publishing, and most recently, the cannabis industry. Having started his journey at Columbia Pictures right after college, Stu quickly rose through the ranks, translating his passion for media into a thriving career. Engaged in significant pivots throughout his career, Stu has contributed to and influenced iconic projects like 'St. Elmo's Fire.' A proud consumer and advocate for cannabis, Stu has transitioned his expertise to the PR side of the cannabis sector, where he continues to shape opinions and dispel stigma, earning him the title "The Emperor of PR" by Honeysuckle magazine.

He has worked for some of the best-known film, magazine, and television brands. Zakim has provided counsel to a variety of iconic media leaders including Jann Wenner, Bonnie Fuller, Christie Hefner, and David Pecker, and their publications - Rolling Stone, Playboy, Us Weekly, Shape, and Star magazine among others. As an executive at Columbia Pictures, Universal Pictures, and Showtime Networks, he has also worked on the PR campaigns of some of the most popular and successful films and television shows in recent history. Zakim is a frequent contributor to CNN and MSNBC. He is a member of the Academy of Motion Pictures Arts & Sciences. His peers recognized him as one of the Top 100 people in the cable industry and also serves on the Board of Directors of the Publicity Club of New York.

In the Cannabis space since 2013 as both a PR professional and advocate, Zakim's firm has represented clients in multiple states like The Happy Munkey (NYC), and CryoCure (NV). The Marijuana Business Association (MJBA) )(WA), LIM College (NY), Berkshire Roots (MA), The Travel Agency: A Cannabis Store (NYC) Queen City Dispensary (NJ), Cannabis Platform Advisors (NYC) Flower Power Dispensers (NYC), Mighty Lucky Dispensary (NYC) Heavy Metal Cannabis and writes regularly on Cannabis issues for Rolling Stone and other outlets. Since 2021, his firm helped clients win 6 Clio Awards and the firm was a finalist in Best PR Firm and the Cannabis category from the EMJAY awards and has generated over $15 million in earned media coverage. Rolling Stone article by Stu Zakim: What's In A Name: How Cannabis Brands Can Break Through The Clutter