BETWEEN TWO PIXELS

BETWEEN TWO PIXELS

By Between PixelsArts
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BETWEEN TWO PIXELS episodes

  • Mastering Market Research - Turning Insights into Impact

    Mastering Market Research - Turning Insights into Impact | Between Two Pixels Podcast

    In this episode of Between Two Pixels, owners Josh Peters and Bryan Owen discuss the significance and methodologies of market research for brands ranging from small businesses to those earning up to $500 million annually. They cover types of research including market analysis, consumer insights, and performance measurement. The discussion also touches on using AI to enhance research, various research tools, and real-world examples illustrating how research drives business decisions. Join us as we explore actionable strategies to connect with your audience through well-informed marketing and content creation.

    00:00 Introduction to Research Questions
    00:41 Welcome to Between Two Pixels
    02:06 Market Research Overview
    02:59 Key Areas of Market Research
    05:17 Philosophy and Approach to Market Research
    08:40 Practical Applications and Examples
    14:28 Understanding Customer Perception in Healthcare
    14:42 Researching New Markets and Value Propositions
    16:05 Insights from Focus Group Studies
    17:36 Adapting Marketing Strategies for Different Demographics
    21:11 Tools and Processes for Market Research
    25:35 Leveraging AI in Market Research
    27:11 The Importance of a Research-Driven Culture

    CONNECT WITH US
    Web: https://betweenpixels.com/
    Insta: https://www.instagram.com/betweenpixelsco/
    Facebook: https://www.facebook.com/betweenpixels
    Vimeo: https://vimeo.com/betweenpixels

    WHO WE ARE
    Between Pixels is a video production, advertising, branding, and digital marketing agency.

    We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

    WHAT WE DO
    We create story-driven content, campaigns, and strategy.

    Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

    HOW WE DO IT
    We help organizations reach and connect with the people they want to influence.
    By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

    CONNECT WITH US
    Web: https://betweenpixels.com/
    Insta: ...

    30 min
  • Building an Authentic American-Made Brand

    Building an Authentic American-Made Brand with Nathan Martin | Between Two Pixels Podcast

    In this episode of the Between Two Pixels podcast, we sit down with Nathan Martin, the founder and CEO of Go Forth Goods. Nathan shares the origin story of his company, which began out of frustration with poorly made products, and his journey transitioning from marketing to creating high-quality leather goods. We discuss the importance of brand positioning, audience engagement, and maintaining core values while adapting to market changes. Nathan also talks about the challenges and strategies involved in growing a business without sacrificing quality or customer service. Tune in to learn about his approach to American-made craftsmanship, the significance of customer feedback, and the future aspirations for Go Forth Goods.

    00:00 Introduction and Importance of Adaptability
    00:39 Welcome to the Podcast
    01:14 Nathan Martin's Origin Story
    01:35 Starting Go Forth Goods
    02:17 Initial Product Development
    03:52 Testing the Market
    05:05 Building the Product Line
    08:07 Company Growth and Current State
    09:03 Brand Philosophy and Customer Engagement
    12:32 Community and Customer Feedback
    19:29 Future Vision and Challenges
    27:27 The Business Model of Go Forth Goods
    27:47 The Role of Storytelling in Marketing
    30:01 Future Trends in the Fashion Industry
    32:09 Challenges and Resilience During the Pandemic
    34:40 The Importance of Social Media
    38:01 Balancing Brand Storytelling and Product Features
    41:08 Exploring New Marketing Channels
    44:06 Working with External Agencies
    46:49 Metrics and Measuring Success
    51:11 Adapting to Market Changes
    53:41 Conclusion and Final Thoughts

    WHO WE ARE
    Between Pixels is a video production, advertising, branding, and digital marketing agency.

    We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

    WHAT WE DO
    We create story-driven content, campaigns, and strategy.

    Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

    HOW WE DO IT
    We help organizations reach and connect with the people they want to influence.
    By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

    CONNECT WITH US
    Web: https://betweenpixels.com/
    Insta: https://www.instagram.com/betweenpixelsco/
    Facebook: https://www.facebook.com/betweenpixels
    Vimeo: https://vimeo.com/betweenpixels

    WHO WE ARE
    Between Pixels is a video production, advertising, branding, and digital marketing agency.

    We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

    WHAT WE DO
    We create story-driven content, campaigns, and strategy.

    Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

    HOW WE DO IT
    We help organizations reach and connect with the people they want to influence.
    By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

    CONNECT WITH US
    Web: https://betweenpixels.com/
    Insta: ...

    55 min
  • Unlocking the Secrets of Brand Strategy at Zillow

    Unlocking the Secrets of Brand Strategy at Zillow | Between Two Pixels Podcast

    In this episode of the 'Between Two Pixels' podcast, Between Pixels Co-CEO Bryan Owen sits down with Dave Healing, the Senior Director of Brand at Zillow, to explore how brands can build meaningful connections with consumers. Healing shares his journey, insights from his career, and dives deep into how Zillow has evolved its brand strategy to remain a household name. Learn about the importance of storytelling, the integration of brand and content, and how Zillow maintains trust and engagement in a rapidly changing marketplace. Whether you're a marketing professional or just curious about brand dynamics, this episode offers invaluable takeaways. Tune in to discover how Zillow is making home a reality for more people every day.

    00:00 Introduction to the Podcast and Today's Topic

    01:19 Guest Introduction: Dave Healing from Zillow

    02:27 Dave Healing's Career Journey

    04:16 Understanding Zillow's Brand Strategy

    05:57 Zillow's Evolution and Consumer Engagement

    11:31 Transparency and Innovation at Zillow

    22:19 Marketing and Product Integration

    26:22 Effective Channels for Storytelling

    27:19 Optimizing the Search Process

    27:45 Introducing Sky Tour

    28:23 Engaging Through Owned Channels

    28:58 Social Media Strategy

    31:18 Measuring Success

    35:31 Agency Collaboration

    38:52 Fostering Creativity and Innovation

    42:12 The Role of Storytelling

    44:20 Social Content Strategy

    46:48 AI and Brand Authenticity

    48:06 Future of Brand-Consumer Relationships

    51:59 Concluding Thoughts on Brand Integration

    WHO WE ARE
    Between Pixels is a video production, advertising, branding, and digital marketing agency.

    We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

    WHAT WE DO
    We create story-driven content, campaigns, and strategy.

    Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

    HOW WE DO IT
    We help organizations reach and connect with the people they want to influence.
    By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

    CONNECT WITH US
    Web: https://betweenpixels.com/
    Insta: ...

    54 min
  • Crack the YouTube Code: Insights for Marketers in 2025

    In this episode of the Between Two Pixels podcast, we dive into the world of YouTube. Between Pixels founder Josh Peters, joins the conversation to share his journey on YouTube, the challenges of growing an audience today, and the importance of high-quality content. We discuss how brands can leverage YouTube and strategize around streams of content. We also cover topics like the different types of YouTube creators, effective brand strategies, and the intricacies of monetizing content. Tune in for expert advice on starting a YouTube channel, understanding the algorithm, and leveraging the platform for both personal and professional growth.

    00:00 Introduction 
    00:38 Welcome to Between Two Pixels Podcast
    01:05 Getting Started on YouTube
    02:53 Challenges and Strategies for YouTube Growth
    07:08 Types of YouTube Creators
    08:58 Brands and Influencers on YouTube
    15:03 Advice for New Creators and Brands
    17:46 Mastering YouTube Thumbnails and Keywords
    19:38 Understanding the YouTube Algorithm
    20:45 Audience Engagement Strategies
    22:09 The Role of Shorts and Posting Frequency
    27:28 Monetizing Your YouTube Channel
    31:45 Effective Content Creation and Podcasting
    35:41 Final Thoughts on YouTube Success

    WHO WE ARE
    Between Pixels is a video production, advertising, branding, and digital marketing agency.

    We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

    WHAT WE DO
    We create story-driven content, campaigns, and strategy.

    Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

    HOW WE DO IT
    We help organizations reach and connect with the people they want to influence.
    By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

    CONNECT WITH US
    Web: https://betweenpixels.com/
    Insta: ...

    38 min
  • What's REALLY Working on Social Media in 2025?

    What's REALLY Working on Social Media in 2025?

    In this episode of the Between Two Pixels podcast, hosts Josh Peters and Katie Gillen delve into the evolving landscape of social media marketing. They discuss the importance of having an 'always on' organic strategy and the benefits of high-quality, consistent posting. The conversation touches on the chaotic state of social media, the potential TikTok ban, and why brands should diversify their social platforms to safeguard their audiences. Katie shares insights on how TikTok trends influence other platforms like Instagram and the rising role of AI in content creation and marketing. They also explore the balance between organic and paid content, the impact of visual and brand consistency, and the fine line between overproducing and maintaining authenticity. The episode wraps up with practical advice on content testing, analytics, and leveraging AI tools for efficiency in a dynamic social media landscape.

    00:00 Introduction to Organic and Paid Social Media Strategies
    00:39 Welcome to Between Two Pixels Podcast
    01:35 Current State of Social Media
    03:36 TikTok's Influence on Social Media Trends
    05:44 Organic vs Paid Content: Finding the Balance
    11:47 The Importance of Brand Voice in Social Media
    16:29 Balancing Production Quality and Authenticity
    19:29 The Role of Microphones in Content Creation
    19:48 The Evolution of Content Standards
    20:23 Testing and Analytics for Social Media
    24:21 The Impact of AI on Social Media
    31:22 Consistency and Authenticity in Branding
    35:28 Final Thoughts and Future Trends

    WHO WE ARE
    Between Pixels is a video production, advertising, branding, and digital marketing agency.

    We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

    WHAT WE DO
    We create story-driven content, campaigns, and strategy.

    Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

    HOW WE DO IT
    We help organizations reach and connect with the people they want to influence.
    By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

    CONNECT WITH US
    Web: https://betweenpixels.com/
    Insta: https://www.instagram.com/betweenpixelsco/
    Facebook: https://www.facebook.com/betweenpixels
    Vimeo: https://vimeo.com/betweenpixels

    WHO WE ARE
    Between Pixels is a video production, advertising, branding, and digital marketing agency.

    We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

    WHAT WE DO
    We create story-driven content, campaigns, and strategy.

    Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

    HOW WE DO IT
    We help organizations reach and connect with the people they want to influence.
    By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

    CONNECT WITH US
    Web: https://betweenpixels.com/
    Insta: ...

    37 min
  • The SECRET to Successful Brand Activations

    The SECRET to Successful Brand Activations

    In this episode of 'Between Two Pixels', Katie Gillen, Director of Marketing at Between Pixels, hosts Abby Holland, the Brand Activation Marketing Manager, to dive into the world of brand activation marketing. They discuss the importance of knowing your audience, careful planning, and the role of direct, in-person interactions in creating memorable brand experiences. The conversation includes practical examples, common pitfalls to avoid, and emerging trends like virtual experiences and sustainability in brand activations. Tips on training brand ambassadors and working with agencies for activation marketing are also covered.

    00:00 Introduction to Effective Marketing Campaigns
    00:46 Welcome to Between Two Pixels Podcast
    01:07 Understanding Brand Activation Marketing
    01:34 Examples of Successful Brand Activations
    02:53 The Importance of Direct and Organic Marketing
    04:10 Planning and Strategy for Brand Activations
    07:05 Measuring the Impact of Brand Activations
    08:29 Common Pitfalls in Activation Marketing
    10:19 Training and Finding the Right Brand Ambassadors
    11:34 Trends in Activation Marketing
    13:51 Best Practices and Insider Tips
    15:37 Working with an Agency for Activation Marketing
    18:02 Exciting Activation Experiences
    19:09 Upcoming Activation Projects
    20:28 Conclusion and Farewell

    WHO WE ARE
    Between Pixels is a video production, advertising, branding, and digital marketing agency.

    We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

    WHAT WE DO
    We create story-driven content, campaigns, and strategy.

    Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

    HOW WE DO IT
    We help organizations reach and connect with the people they want to influence.
    By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

    CONNECT WITH US
    Web: https://betweenpixels.com/
    Insta: https://www.instagram.com/betweenpixelsco/
    Facebook: https://www.facebook.com/betweenpixels
    Vimeo: https://vimeo.com/betweenpixels

    WHO WE ARE
    Between Pixels is a video production, advertising, branding, and digital marketing agency.

    We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

    WHAT WE DO
    We create story-driven content, campaigns, and strategy.

    Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

    HOW WE DO IT
    We help organizations reach and connect with the people they want to influence.
    By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

    CONNECT WITH US
    Web: https://betweenpixels.com/
    Insta: ...

    22 min
  • Mastering Marketing Strategies for Startup

    Mastering Marketing Strategies for Startups | Between Two Pixels Podcast

    In this episode of 'Between Two Pixels', co-CEOs Josh and Bryan Owen dive deep into the world of marketing for startups. They discuss the necessity of having a flexible but concrete strategy, the importance of understanding your audience, and how their company, Between Pixels, has evolved to serve startups effectively. They also touch on the importance of brand identity, the challenges startups face, and the value of working with the right marketing partner. The conversation includes practical insights for startups to avoid common pitfalls and make the most of their marketing efforts.

    00:00 Introduction to Strategy and Startups
    00:38 Welcome to Between Two Pixels
    01:09 The Journey of Becoming Business Partners
    01:54 Marketing for Startups: Initial Thoughts
    06:32 Understanding Product Market Fit
    14:05 The Importance of Brand Identity
    18:09 Choosing the Right Agency Partner
    23:04 Building Trust in Business Relationships
    23:50 Common Startup Mistakes to Avoid
    24:28 Balancing Stubbornness and Open-Mindedness
    25:29 The Importance of Foundational Elements
    27:45 Adapting to Market Feedback
    33:51 Understanding Your Customer
    40:00 Working with Agencies as a Startup
    43:13 Conclusion and Final Thoughts

    WHO WE ARE
    Between Pixels is a video production, advertising, branding, and digital marketing agency.

    We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

    WHAT WE DO
    We create story-driven content, campaigns, and strategy.

    Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

    HOW WE DO IT
    We help organizations reach and connect with the people they want to influence.
    By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

    CONNECT WITH US
    Web: https://betweenpixels.com/
    Insta: https://www.instagram.com/betweenpixelsco/
    Facebook: https://www.facebook.com/betweenpixels
    Vimeo: https://vimeo.com/betweenpixels

    WHO WE ARE
    Between Pixels is a video production, advertising, branding, and digital marketing agency.

    We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

    WHAT WE DO
    We create story-driven content, campaigns, and strategy.

    Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

    HOW WE DO IT
    We help organizations reach and connect with the people they want to influence.
    By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

    CONNECT WITH US
    Web: https://betweenpixels.com/
    Insta: ...

    45 min
  • Maximizing Your Marketing Budget: How to Work Effectively with an Agency

    Maximizing Your Marketing Budget: How to Work Effectively with an Agency

    Join hosts Josh Peters and Jimmy Vann in this episode of the Between Two Pixels podcast, where they discuss the ins and outs of working with a marketing agency. Learn the importance of partnership, clear communication, trust, and strategic planning to achieve your marketing goals. Discover the nuances between working with contractors vs. agencies and gain insights on how to avoid scope increases, streamline feedback, and leverage your budget effectively. Ideal for anyone in a marketing or corporate communications role looking to optimize their agency collaboration for high-quality content creation.

    00:00 Introduction to Partnership Philosophy
    00:42 Meet the Hosts: Josh and Jimmy
    02:54 Jimmy's Background in Video Production
    09:02 Transitioning from Contractor to Agency
    10:48 Best Practices for Working with Agencies
    20:27 The Importance of Transparent Pricing
    20:52 Building Long-Term Client Relationships
    21:11 Managing Scope Increases Effectively
    22:48 Advice for Marketers on Hiring Agencies
    23:56 Understanding Client Needs and Goals
    25:14 Creative Solutions for Complex Industries
    36:55 Streamlining Feedback and Communication
    40:57 Final Thoughts and Best Practices

    WHO WE ARE
    Between Pixels is a video production, advertising, branding, and digital marketing agency.

    We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

    WHAT WE DO
    We create story-driven content, campaigns, and strategy.

    Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

    HOW WE DO IT
    We help organizations reach and connect with the people they want to influence.
    By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

    CONNECT WITH US
    Web: https://betweenpixels.com/
    Insta: https://www.instagram.com/betweenpixelsco/
    Facebook: https://www.facebook.com/betweenpixels
    Vimeo: https://vimeo.com/betweenpixels

    WHO WE ARE
    Between Pixels is a video production, advertising, branding, and digital marketing agency.

    We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

    WHAT WE DO
    We create story-driven content, campaigns, and strategy.

    Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

    HOW WE DO IT
    We help organizations reach and connect with the people they want to influence.
    By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

    CONNECT WITH US
    Web: https://betweenpixels.com/
    Insta: ...

    43 min
  • The AI Revolution Transforming Creative Jobs Today & in The Future

    The AI Revolution Transforming Creative Jobs Today & in The Future | Between Two Pixels Podcast

    In this episode of Between Two Pixels, Bryan Owen and Josh Peters discuss the impact of AI on jobs, content production, and marketing. They explore how AI tools can improve efficiencies, from summarizing meeting notes to generating voiceovers and repairing audio. They also tackle the potential risks, such as creating a dependency on AI and ensuring the authenticity of content. Tune in to understand the evolving role of AI in the creative industry, the opportunities it brings, and how to adapt to the technological advancements in content and marketing.

    00:00 Introduction: Is AI Going to Replace Our Jobs?
    00:34 Welcome to Between Two Pixels Podcast
    01:18 Discussing AI in Content Production and Marketing
    02:24 Optimism vs. Pessimism Towards AI
    05:33 Leveraging AI for Content Planning and Production
    11:02 Generative AI and Voice Cloning
    12:53 AI in Video and Audio Repair
    17:31 AI Avatars and Upscaling
    21:42 AI as a Colleague in Marketing
    24:09 AI's Role in Content Creation
    25:21 The Future of Jobs in AI
    27:12 Adapting to New Job Markets
    29:16 The Evolution of Marketing Tools
    31:44 Personalization and AI in Marketing
    41:56 Challenges and Pitfalls of AI
    48:21 Final Thoughts on AI's Impact

    WHO WE ARE
    Between Pixels is a video production, advertising, branding, and digital marketing agency.

    We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

    WHAT WE DO
    We create story-driven content, campaigns, and strategy.

    Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

    HOW WE DO IT
    We help organizations reach and connect with the people they want to influence.
    By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

    CONNECT WITH US
    Web: https://betweenpixels.com/
    Insta: ...

    51 min
  • Mastering Social Media: Strategies for Authentic Engagement and Content Creation

    In this episode of Between Two Pixels, Co-CEO of Between Pixels Josh Peters is joined by Katie Gillen, Director of Marketing Services, for an in-depth conversation on effective social media strategies. They cover the importance of authentic engagement, the evolution of social content, the difference between influencers and content creators, and best practices for managing brand crises. Katie also shares her journey from Sports Marketing to Digital Marketing, her experiences with Atlanta United, and insights on the pivotal role of video content. Tune in to learn how to navigate the ever-changing landscape of social media and create compelling content that resonates with your audience.

    00:00 Introduction to Social Media Engagement
    00:54 Meet Katie: From TV to Social Media
    01:10 Building a Social Media Strategy
    01:59 Katie's Journey with Atlanta United
    04:27 The Evolution of Social Media Content
    06:26 Creating Engaging Content
    08:41 Platform-Specific Strategies
    11:59 Managing Social Media Marketing
    13:52 Key Metrics and Analytics
    16:25 Balancing Engagement and Brand Safety
    20:02 Handling Brand Crises on Social Media
    21:41 Best Practices for Social Media
    26:34 Exploring Team Dynamics and Fun Activities
    27:01 Trends and Styles in Social Media
    27:11 The Art of Quick Cuts and Edits
    27:50 Second Screening Phenomenon
    28:58 Video Trends and Social Media Strategies
    30:23 Embracing Creativity in Social Media
    31:59 Reality TV and Social Media Similarities
    34:54 Shifting to Marketing-Focused Strategies
    35:36 Planning and Analyzing Social Media Content
    40:58 The Future of Social Media and Content Creation
    43:25 The Role of AI in Content Creation
    49:54 Concluding Thoughts on Social Media

    WHO WE ARE
    Between Pixels is a video production, advertising, branding, and digital marketing agency.

    We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

    WHAT WE DO
    We create story-driven content, campaigns, and strategy.

    Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

    HOW WE DO IT
    We help organizations reach and connect with the people they want to influence.
    By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

    CONNECT WITH US
    Web: https://betweenpixels.com/
    Insta: https://www.instagram.com/betweenpixelsco/
    Facebook: https://www.facebook.com/betweenpixels
    Vimeo: https://vimeo.com/betweenpixels

    WHO WE ARE
    Between Pixels is a video production, advertising, branding, and digital marketing agency.

    We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

    WHAT WE DO
    We create story-driven content, campaigns, and strategy.

    Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

    HOW WE DO IT
    We help organizations reach and connect with the people they want to influence.
    By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

    CONNECT WITH US
    Web: https://betweenpixels.com/
    Insta: ...

    52 min

About BETWEEN TWO PIXELS

From the publisher's feed

This is a podcast for anyone that wants to Reach & Connect with their Audience through Content & Marketing. Each episode will explore various topics related to Content Marketing, Digital…