In this episode of Between Two Pixels, Co-CEO of Between Pixels Josh Peters is joined by Katie Gillen, Director of Marketing Services, for an in-depth conversation on effective social media strategies. They cover the importance of authentic engagement, the evolution of social content, the difference between influencers and content creators, and best practices for managing brand crises. Katie also shares her journey from Sports Marketing to Digital Marketing, her experiences with Atlanta United, and insights on the pivotal role of video content. Tune in to learn how to navigate the ever-changing landscape of social media and create compelling content that resonates with your audience.

00:00 Introduction to Social Media Engagement
00:54 Meet Katie: From TV to Social Media
01:10 Building a Social Media Strategy
01:59 Katie's Journey with Atlanta United
04:27 The Evolution of Social Media Content
06:26 Creating Engaging Content
08:41 Platform-Specific Strategies
11:59 Managing Social Media Marketing
13:52 Key Metrics and Analytics
16:25 Balancing Engagement and Brand Safety
20:02 Handling Brand Crises on Social Media
21:41 Best Practices for Social Media
26:34 Exploring Team Dynamics and Fun Activities
27:01 Trends and Styles in Social Media
27:11 The Art of Quick Cuts and Edits
27:50 Second Screening Phenomenon
28:58 Video Trends and Social Media Strategies
30:23 Embracing Creativity in Social Media
31:59 Reality TV and Social Media Similarities
34:54 Shifting to Marketing-Focused Strategies
35:36 Planning and Analyzing Social Media Content
40:58 The Future of Social Media and Content Creation
43:25 The Role of AI in Content Creation
49:54 Concluding Thoughts on Social Media

WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.

We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

WHAT WE DO
We create story-driven content, campaigns, and strategy.

Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: https://www.instagram.com/betweenpixelsco/
Facebook: https://www.facebook.com/betweenpixels
Vimeo: https://vimeo.com/betweenpixels

In this episode of 'Between Two Pixels,' we dive into the complexities of healthcare branding with our special guest Tim Reichert, Vice President of Marketing at Aylo Health. Tim shares insights from their journey re-branding from Eagles Landing Family Practice to Aylo Health, highlighting the challenges and strategies in making primary care appealing and unique. Learn about their research-driven approach, the importance of cohesive brand messaging, and the effective use of agency partnerships to navigate new markets. Join us for a detailed discussion on the evolution of a healthcare brand and how a consistent marketing strategy can set you apart in a competitive industry.

00:00 Introduction to Content Creation Challenges
00:34 Welcome to the Podcast
00:54 Meet Tim
01:18 The Evolution of Aylo Health's Branding
01:43 Tim's Journey into Marketing
03:29 Rebranding Challenges and Strategies
10:20 Creating a Unique Patient Experience
15:04 Collaborating with Agencies for Success
18:04 The Decision to Rebrand and Its Execution
22:32 Research and Focus Groups Insights
27:31 Defining Brand Elements
28:47 Building Marketing Assets
29:18 Entering New Markets
32:36 Teaser Campaigns and Market Warm-Up
36:39 Strategic Messaging and Market Adaptation
40:19 Agency Collaboration and Trust
47:52 Choosing the Right Agency
50:38 Keys to Marketing Success
52:28 Conclusion and Future Outlook

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: https://www.instagram.com/betweenpixelsco/
Facebook: https://www.facebook.com/betweenpixels
Vimeo: https://vimeo.com/betweenpixels

Welcome to another episode of Between Two Pixels! In this episode, we dive into the art of Producing High-End Digital Ads on a Budget with a special focus on our series "Bad Healthcare," where we humorously explore some of the most outrageous healthcare experiences from real people.

Between Two Pixels is brought to you by Between Pixels, a video production, advertising, branding, and digital marketing agency. Between Pixels partners with brands to deliver powerful stories. BP creates story-driven content, campaigns, and strategy. Making great content is complex, but it doesn’t have to be hard. BP combines the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

Find Out More at www.betweenpixels.com

In this episode, "Replacing College Textbooks with Video" we will dive deep into the future of ed tech and the innovative ways learning is evolving! In this episode, we chat with Phil Laney from Blended Teaching and discuss the exciting topic of replacing traditional college textbooks with video learning.

Join us as we discuss how Blended Teaching and Between Pixels are transforming the educational landscape by engaging students with high-quality, visually appealing content. Discover how videos, crafted with clear messaging and delivered through intuitive web-based platforms are making learning more accessible, interactive, and effective.

Between Two Pixels is brought to you by Between Pixels, a video production, advertising, branding, and digital marketing agency. Between Pixels partners with brands to deliver powerful stories. BP creates story-driven content, campaigns, and strategy. Making great content is complex, but it doesn’t have to be hard. BP combines the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

Find Out More at www.betweenpixels.com

In this episode, "A Better Approach for Creative Agency Pricing" we will dive deep into the challenges and pitfalls of hourly retainers in the creative industry. If you're running or working in a creative agency, this is a must-watch!

In this video, we explore:
The inherent issues with hourly retainers and how they can negatively impact both clients and agencies. Real-world examples which highlight the inefficiencies and lack of accountability often associated with hourly billing.Better alternatives to hourly retainers that foster trust, transparency, and efficiency.Strategies for implementing value-based pricing to enhance client satisfaction and agency performance. Join us as we share insights and practical tips to help your agency thrive by adopting more effective and accountable billing practices. Don't forget to like, comment, and subscribe for more valuable content!

Between Two Pixels is brought to you by Between Pixels, a video production, advertising, branding, and digital marketing agency. Between Pixels partners with brands to deliver powerful stories. BP creates story-driven content, campaigns, and strategy. Making great content is complex, but it doesn’t have to be hard. BP combines the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

Find Out More at www.betweenpixels.com

In this episode, we discuss the pros and cons of outsourcing content production. Outsourcing can be a great way to save time and resources, but it also comes with its own set of challenges. We'll explore the benefits of outsourcing, such as access to a larger talent pool and cost savings, as well as the potential drawbacks, like communication issues and quality control concerns. Whether you're considering outsourcing content production for your business or just curious about the topic, this video will provide valuable insights to help you make an informed decision.

Between Two Pixels is brought to you by Between Pixels, a video production, advertising, branding, and digital marketing agency. Between Pixels partners with brands to deliver powerful stories. BP creates story-driven content, campaigns, and strategy. Making great content is complex, but it doesn’t have to be hard. BP combines the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

Find Out More at www.betweenpixels.com

In this episode, Engage Your Audience with a Proven Storytelling Framework, we will dive deep into the art of storytelling and how you can use a proven framework to captivate and engage your audience. Whether you are a content creator, marketer, or business owner, mastering the art of storytelling is essential for building connections and driving results. Join us as we explore the key elements of a compelling story, how to structure your narrative for maximum impact, and practical tips for incorporating storytelling into your content strategy. Learn how to create emotional connections, hold your audience's attention, and leave a lasting impression with your storytelling skills. Don't miss out on this opportunity to elevate your storytelling game and stand out in a sea of content. Watch now and start engaging your audience like never before! 

Between Two Pixels is brought to you by Between Pixels, a video production, advertising, branding, and digital marketing agency. Between Pixels partners with brands to deliver powerful stories. BP creates story-driven content, campaigns, and strategy. Making great content is complex, but it doesn’t have to be hard. BP combines the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

Find Out More at www.betweenpixels.com

00:00 - Introduction
04:00 -The BP Story Framework
09:48 - Solving Marketing Problems
12:14 - Unpacking the Framework
15:56 - Truths and Problems
21:37 - Solutions
28:39 - Non-Profits vs Corporate
32:39 - Your Content could just be Noise
40:34 - The Story Framework and Car Ads