There's a way in which Prabhupāda talks about in the Śrī Caitanya-caritāmṛta that our real project in life is to establish a temple within our hearts. And he says, once you're able to cleanse that temple, of all the anarthas, as one would clean an area and thus build a proper place for the Lord to sit, then once you've established the Lord there, you can hold a festival and distribute prasāda to everybody.

So in the Bhāgavatam, Nārada Muni says, iti mūrti abhidhānina mantra mūrti amūrtikam (SB 1.5.38) —The Holy Name itself is our Deity, mūrti, directly Kṛṣṇa, full form. And if we have the opportunity, we can establish, we should establish The Deity as soon as possible, by chanting properly, avoiding all offenses and not hesitate, because if we leave the land open, someone will come build something else there instead of a temple there'll be a 7-Eleven, or it won't be worse. All I could think of worse would be Home Depot. And so we have a short amount of time in human form of life to build that temple in our heart. And any time we have the opportunity, we should immediately take it to capitalize on whatever inspiration we have to chant, otherwise after five minutes or five days or five years, our intention may be different and we may miss the opportunity.

https://vedabase.io/en/library/sb/1/5/38/

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