BeWeird Marketing | Marketing Conversations for Successful Women Who Want Less Noise and Better Decisions

Cracker Barrel’s rebrand may have cost them millions, but it also inspired… a song. 🎶

Enjoy this musical take I wrote about their restaurant and store, my experience eating there, and what happens when a brand forgets the customers who made them who they are. It’s a lighthearted way to highlight a serious truth: strategy matters, and ignoring your roots always comes at a cost.

Tune in and have a laugh.

Feeling swamped by marketing and still not getting buyers?

In this episode, I reframe a “marketing audit” as a friendly tune-up (not an IRS scare) and walk you through a real diagnostic of your entire customer journey (awareness, consideration, purchase, retention, and loyalty) plus brand, website, email, social, and analytics.

You’ll learn how to stop guessing, spot where leads drop off, and prioritize fixes that make your system run smoother without adding hours to your week. Want first dibs when I open spots? Join the Marketing 360 priority notification list by texting BEWEIRD to 55444.

If the phrase “business finances” makes you cringe, you’re not alone - but today’s guest is here to change that.

Erika Millard is a "not your average" bookkeeper who blends humor, strategy, and empathy to help female entrepreneurs understand their numbers and make more confident decisions.

In this episode, we talk about the CEO mindset around money, how to ask the right questions of your bookkeeper, and how to use your financial data to fuel better marketing and growth strategies. Whether you’re DIY-ing your books or have a bookkeeper, this conversation will leave you feeling empowered - not overwhelmed - by your business finances.

Links Mentioned in the Show

Connect with Erika on Instagram: @erika_millard

Get's Erika's FREE QuickBooks Health Check at https://erikamillard.com/qbhealthcheck

Wondering how to stand out in a crowded market and become the go-to expert in your industry without feeling like a used car salesman?

In this episode, I’m walking you through five simple, doable steps to elevate your authority, build trust with the right clients, and grow your visibility. You’ll learn how to leverage what you already know to position yourself as a leader. 

If getting testimonials from your best clients feels awkward or always falls to the bottom of your to-do list, this episode is for you.

I'm sharing why testimonials are essential for attracting higher-quality leads, how to ask for them in a way that actually gets a response, and what makes a testimonial powerful. You’ll also hear surprising stats about the role social proof plays in buyer decisions, and quick tips to make collecting testimonials easier and more effective.

In this episode, I'm sharing the pivotal story of walking away from corporate life and planting the seeds of BeWeird Marketing. From small‑town Kentucky beginnings to the soul‑crushing, endless meetings that pushed me to the brink, I'm walking you through my leap into entrepreneurship - complete with side hustles, unexpected challenges, and faith‑guided moments. Tune in to discover how embracing your own breaking point can spark the most rewarding career transformation of your life.

In this special summer episode, I'm inviting my 10-year-old daughter, Francesca, to turn the mic around with a fun Q&A -- complete with guilty-pleasure snacks, childhood embarrassments, superhero picks, and more.

As we laugh through icebreakers, here's your reminder that infusing your real personality into your marketing is what makes your brand unmistakable. 

If your website or social bios make you cringe a little, like, “Wait…do I actually sound like that?” - this episode is for you.

We're digging into how to apply your brand personality consistently across every part of your marketing, from your Instagram bio to your About page.

You’ll get a practical, bite-sized framework for making your copy feel more like you and less like a generic chatbot.