BeWeird Marketing | Marketing Conversations for Successful Women Who Want Less Noise and Better Decisions

In a crowded market, it’s easy to feel pressure to cut prices just to stay competitive. But price wars are a race to the bottom—and they’re not the key to attracting your best customers. So, how do you stand out without slashing your rates?

Looking for more resources? Ready to work together? Start here:

AI-generated content is everywhere—but is it the right choice for your business? Should you let AI handle your copywriting, or is there something irreplaceable about human-crafted messaging?

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On today’s show, we're chatting about the importance of customer-centered messaging vs. business-centered messaging and how to practically be more customer-centered in your marketing.

- For all things podcast, visit https://higherpurposemarketingstrategy.com/

- To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout

- To learn more about our 12-week coaching program, visit bit.ly/beweirdcoach

- Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin

- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/

On today’s show, we're talking about the six types of information you need to know about your target market in order to truly connect with them and increase your leads. 

On today’s show, we're discussing how to determine your unique sales proposition (USP) or the one thing you want to be known for most. I'm giving you four key questions that will point you in the right direction.

On today’s show, I'm discussing ethical marketing with five real-life examples of situations when deciding what is right and wrong isn't black and white. 

On today's show, we're talking about four hacks that will streamline your content creation, saving you time, helping you stay consistent, and making the never-ending task a bit more fun.

Is your marketing team operating in silos? If so, it could be costing you growth, efficiency, and sales. In this episode, we’re breaking down why disconnected marketing efforts can hold your business back—and five key reasons why having a unified marketing strategy is essential for success.

Plus, I’m answering a listener’s question about how to turn website visitors into paying customers. Don’t miss these practical insights to help you create a more cohesive, results-driven marketing plan!

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On today’s show, we're discussing strategies CEOs and business owners can use to allocate their marketing budgets effectively. I highlight the importance of understanding the target audience, incorporating business and marketing goals, and pinpointing where customers drop off in the marketing funnel. 

And I'm responding to a listener's question about getting the best results on a limited budget.

Looking for more resources? Ready to work together? Start here:

- For all things podcast, visit https://higherpurposemarketingstrategy.com/

- To book a Power Hour Coaching Session, visit bit.ly/powerhourcoaching

- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/

- To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices

The online world is loud with so many experts claiming they have the solution to your business problems, and it can be overwhelming for a business owner to figure out what to do.

So on today’s show, we are simplifying your marketing by identifying the 5 things you must do to make your marketing efforts successful and improve your ROI.

And, I’m answering a listener’s question about how to make sure all her marketing efforts are working together to lead potential customers to buy.

Looking for more resources? Ready to work together? Start here:

- For all things podcast, visit https://higherpurposemarketingstrategy.com/

- To get an expert's support on the things we discussed on today's show, schedule a Power Hour coaching session at https://bit.ly/powerhourcoaching

- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/

- To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices