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BeWeird Marketing | Marketing Conversations for Successful Women Who Want Less Noise and Better Decisions
By Ashley Conway | Strategic Marketing Partner for Established Women Business OwnersBusinessEntrepreneurshipMarketingManagement
BeWeird Marketing | Marketing Conversations for Successful Women Who Want Less Noise and Better Decisions episodes
- 23. From Blah to Bold: Find Your Brand Personality in 20 Minutes
In this episode of Higher Purpose Marketing Strategy, we're chatting about how to discover your brand’s unique personality in 20 minutes or less.
If your messaging feels robotic or just like everyone else’s, this practical, fast-paced episode will help you humanize your brand voice, clarify your tone, and stand out with messaging that actually sounds like you.
We'll go through a series of rapid-fire questions (plus some deeper prompts) to help you define your brand’s voice, energy, and values.
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://higherpurposemarketingstrategy.com/
- To purchase a Messaging Audit, visit https://www.beweirdmarketing.com/audit
- Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
- To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
19 min - 22. Stop Sounding Like a Robot: How to Humanize Your Brand Messaging
Is your messaging starting to sound a little… robotic?
You’re not alone, and in this episode, I’m breaking down why bland, AI-generated copy and stiff corporate language are holding your brand back.
We’ll explore how to make your content sound more like a real human (you!), why personality is your marketing superpower, and how even big brands like Dove and Ben & Jerry’s are winning hearts with authenticity.
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://higherpurposemarketingstrategy.com/
- To purchase a marketing audit, visit https://www.beweirdmarketing.com/audit
- Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
- To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
20 min - 21. How to Design a Customer Experience That Makes People Rave About YouWhat if your customer experience was so good, people couldn’t stop talking about it? In this episode, I'll walk you through how to design a rave-worthy customer journey - one that builds loyalty, sparks referrals, and strengthens your reputation at every touchpoint. You’ll learn the difference between service and experience, what makes an interaction unforgettable, and how to map out the small-but-mighty moments that leave your clients feeling seen and supported.Looking for more resources? Ready to work together? Start here:
- For all things podcast, visit https://higherpurposemarketingstrategy.com/
- To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
- Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
- To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
21 min - 20. 10 Real-Life Examples of WOW Customer Service
If you’ve ever wondered how to stand out in a saturated market without a huge marketing budget, this episode is for you.
I’m breaking down real stories of incredible customer service moments that left people raving and loyal for life. These aren’t just feel-good tales; they’re practical examples of how creating intentional customer experience touchpoints builds trust, fuels word-of-mouth, and turns clients into superfans.
Looking for more resources? Ready to work together? Start here:
- For all things podcast, visit https://higherpurposemarketingstrategy.com/
- To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
- Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
- To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
15 min - 19. Why Customer Experience Is the Best Marketing Strategy in 2025
It’s not your funnel. It’s not your hashtags. It’s not even your ad budget.
If your customer experience is forgettable—or worse, frustrating—it’s costing you leads, loyalty, and long-term growth.On today's show, I’m breaking down why customer experience is the most underrated (and most powerful) marketing strategy heading into 2025. We’ll talk about how service-obsessed businesses earn more referrals, retain more clients, and grow with integrity—even in a crowded market.Looking for more resources? Ready to work together? Start here:
- For all things podcast, visit https://higherpurposemarketingstrategy.com/
- To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
- Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
- To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
16 min - 18. Business Mindset: Lessons from the Fourth Wing
In today's unpredictable world, protecting your mindset is just as important as protecting your business strategy. On today's show, we'll dive into Fourth Wing by Rebecca Yarros and explore how Violet's mental shields are a powerful analogy for us as Christian business owners.
We'll talk about:- Why mental resilience is critical for sustainable business growth- How to recognize when your shields are slipping- Practical ways to guard your mind against fear, comparison, and discouragement- How faith plays a central role in keeping your mindset strongWhether you're navigating a tough season or just need a reminder to stay grounded, this conversation will help you build the mental endurance you need to lead your business—and yourself—with strength and purpose.Looking for more resources? Ready to work together? Start here:
- For all things podcast, visit https://higherpurposemarketingstrategy.com/
- To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
- Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
- To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
31 min - 17. Smart Ways to Cut Marketing Costs and Still Grow Your Business
If you're feeling the pressure to scale back on spending—especially when it comes to marketing—this episode is for you.
In today’s show, we’re tackling a question so many Christian business owners are wrestling with: “Can I reduce my marketing budget without losing momentum?”
The short answer? Yes—but it takes intention, not just cuts.
In this episode, we’ll explore:
8 smart ways to reduce your marketing spend without sacrificing results
How to prioritize the right marketing activities when the budget gets tight
What to do if you’re tempted to ghost your audience or pull back entirely
Looking for more resources? Ready to work together? Start here:
- For all things podcast, visit https://higherpurposemarketingstrategy.com/
- To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
- Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
- To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
43 min - 16. Tariffs, Transparency, and Trust: Marketing in Uncertain Times
With tariffs constantly in the news, uncertainty is rising—not just for business owners, but for the customers they serve. Whether you’re directly impacted or not, your audience is watching how you respond.
In this week's episode, we'll be discussing how values-driven businesses can lead with clarity, courage, and transparency when it comes to marketing in uncertain times.We'll cover:- How tariff changes influence marketing—even for service-based brands- What to say (and not say) when customers are nervous- Why proactive messaging builds trust—and silence creates confusion- What it means to market with certainty when others are panickingWhether you’re navigating real price changes or offering peace of mind because your business isn’t affected, this conversation will help you lead with integrity and strengthen customer trust in the process.Looking for more resources? Ready to work together? Start here:
- For all things podcast, visit https://higherpurposemarketingstrategy.com/
- To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
- Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
- To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
26 min - 15. 10 Red Flags to Look for When Hiring a Marketing Strategist
On today's show, I'll walk through 10 red flags to watch for when you're evaluating marketing strategists, coaches, or agencies. From cookie-cutter approaches to fear-based tactics, we’ll cover what doesn’t belong in your business—and what to look for instead.
Looking for more resources? Ready to work together? Start here:
- For all things podcast, visit https://higherpurposemarketingstrategy.com/- To book or learn more about Power Hour Coaching, visit https://www.beweirdmarketing.com/power-hour- Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/- To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices36 min - 14. 10 Marketing Strategy Myths That Are Holding Your Business Back
If you feel like your marketing is falling flat—despite doing all the “right” things—then today's show is for you. We’re exposing 10 common marketing myths that keep Christian-owned businesses stuck and showing you what to do instead so you can finally stand out and grow.
Looking for more resources? Ready to work together? Start here:
- For all things podcast, visit https://higherpurposemarketingstrategy.com/- To book a Power Hour Coaching Session, visit bit.ly/powerhourcoaching- Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/- To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices36 min
About BeWeird Marketing | Marketing Conversations for Successful Women Who Want Less Noise and Better Decisions
From the publisher's feed
BeWeird Marketing is a podcast for women who want less marketing noise and better decisions.
This is not a how-to show. It’s not trend commentary or motivational hype. It’s a thinking space.
Each episode offers calm, strategic conversations designed to help you slow down, cut through advice overload, and make clearer marketing decisions without pressure. If you’re doing many things right but marketing has started to feel heavier, more fragmented, or harder to carry alone, you’re in the right place.
This podcast mirrors how I work with clients: thoughtful, discerning conversations that prioritize clarity over tactics and perspective over constant action. We’ll talk about what actually matters at this stage of business, what doesn’t, and how to stop chasing what’s working for everyone else.
The goal isn’t more ideas.
It’s better decisions.
Want to keep the conversation going?
🎧 Listen to more episodes of BeWeird Marketing
🤍 Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com