BEworks Conversations

BEworks Conversations

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BEworks Conversations episodes

  • Applying Behavioral Science Theory with David G. Rand

    BEworks Conversations with David G. Rand: Behavioral Science, Theory, and Application


    For more information about this episode, including the full transcript, visit our blog at https://blog.beworks.com/becurious/beworks-conversations-with-david-rand-the-role-of-behavioral-science-in-the-era-of-covid-19

    This episode of the BEworks Conversation series features a discussion with David G. Rand. David is the Erwin H. Schell Professor and an Associate Professor of Management Science and Brain and Cognitive Sciences at MIT Sloan and the Director of the Human Cooperation Laboratory and the Applied Cooperation Team.

    ----more----In this conversation David and Kelly discuss:

    • The evolution of David’s scientific career from biology to behavioral science
  • The importance of bridging the gap between theory and application in behavioral science
  • Misinformation and Polarization around COVID-19
    • 1 hr 7 min
  • Questioning our Beliefs with David Pizarro

    BEworks Conversations with David Pizarro: From Piaget to COVID-19; The Importance of Behavioral Science, Data Collection and Experimentation


    For more information about this episode, including the full transcript, visit our blog at https://blog.beworks.com/becurious/beworks-conversations-with-david-pizarrohttps://blog.beworks.com/becurious/beworks-conversations-with-michael-norton-rituals-routines-and-behaviors-in-the-face-of-a-pandemic

    This episode of the BEworks Conversation series features a discussion with David Pizarro. David is an Associate Professor in the Department of Psychology at Cornell and is the Chief Science Officer at BEworks. He is also co-host of the Very Bad Wizards Podcast. David’s research interests are in moral judgment, and in the influence of emotions on thinking and deciding. He is particularly interested in moral intuitions (especially concerning moral responsibility, and the permissibility or impermissibility of certain acts), and in biases that affect moral judgment.
    ----more----In this conversation, David and Kelly discuss:

    • How blind spots can affect our thinking
  • Challenging our beliefs
  • The value of behavioral science, data collection, and experiments during the pandemic
    • 1 hr 5 min
  • Cristina Bicchieri: How Norm Nudging Can Reduce the Spread of COVID-19

    BEworks Conversations with Cristina Bicchieri: How Norm Nudging can Help Reduce the Spread of COVID-19


    For more information about this episode, including the full transcript, visit our blog at https://blog.beworks.com/becurious/beworks-conversations-with-cristina-bicchieri-how-norm-nudging-can-help-reduce-the-spread-of-covid-19

    This episode of the BEworks Conversation series features a discussion with Cristina Bicchieri. Professor of Philosophy and Psychology, University of Pennsylvania

    Cristina Bicchieri is the S.J. Patterson Harvie Professor of Social Thought and Comparative Ethics at the University of Pennsylvania, and Director of the Master of Behavioral and Decision Sciences program. She is a foremost scholar of rational choice and philosophy of social science and a leader in behavioral ethics.

    In this conversation, Kelly and Cristina discuss how social norms and nudging norm behavior can be a powerful way to influence behavior during the pandemic. Cristina also discusses the interesting research she has been doing during the pandemic.
    ----more----In this conversation, Cristina and Kelly discuss:

    • Social norms and compliance during the pandemic
  • Increasing adoption of COVID-19 notification apps
    • 45 min
  • Can Empathy Lead Us Astray? A Conversation with Paul Bloom

    BEworks Conversations with Paul Bloom: Issues of Empathy, Scientific Thinking, and Motivation During a Pandemic

    For more information about this episode, including the full transcript, visit our blog at https://blog.beworks.com/becurious/beworks-conversations-with-paul-bloom-issues-of-empathy-scientific-thinking-and-motivation-during-a-pandemic

    This episode of the BEworks Conversation series features a discussion with Paul Bloom, Brooks and Suzanne Ragen Professor of Psychology & Cognitive Science, Yale University

    Paul Bloom, PhD, is the author of How Pleasure Works and Against Empathy. “Empathy” with clients and customers is at times put on a pedestal by businesses, but Bloom’s research shows that at times, empathy can lead to bias. He has written for The Atlantic, The New Yorker, and The New York Times, and his TED talks have over 3 million views.
    ----more----In this conversation, Paul and Kelly Discuss:

    • How empathy can lead us astray
  • The misperception that science equals certainty
  • The ethics of persuasion
  • Altruism and competing motivations during a pandemic
  • Good (and bad) habits they have created during lockdown
    • 1 hr 7 min
  • A Brave New ‘Digital’ World with Dilip Soman

    This episode of the BEworks Conversation series features a discussion with Dilip Soman. Dilip is a Professor of Marketing at Rotman and holds the Canada Research Chair in Behavioural Science and Economics. He is the Director of the Behavioural Economics in Action Research center (BEAR) and is the Director of the Behaviourally Informed Organizations Partnership Grant. His research is in the area of behavioral economics and its applications to consumer wellbeing, marketing, and policy.

    ----more----In this conversation, Dilip and Kelly discuss:

    • Behavioral science and COVID-19
  • Digital transformation strategies
  • Reimagining the online learning experience

    • For more information about this episode, including the full transcript, visit our blog at https://blog.beworks.com/becurious/beworks-conversations-with-david-rand-the-role-of-behavioral-science-in-the-era-of-covid-19-0

    48 min
  • New Routines and Rituals During COVID-19 with Mike Norton

    For more information about this episode, including the full transcript, visit our blog at https://blog.beworks.com/becurious/beworks-conversations-with-michael-norton-rituals-routines-and-behaviors-in-the-face-of-a-pandemic


    This episode of the BEworks Conversation series features a discussion with Michael Norton. Michael is the Harold M. Brierley Professor of Business Administration at the Harvard Business School and the Co-Author (with Elizabeth Dunn) of Happy Money: The Science of Smarter Spending.

    ----more----In this conversation, Michael and Kelly discuss:

    • How COVID-19 is impacting routines, rituals, and behavior
  • Recent research on rituals at home and at work
  • The role behavioral scientists should play in a pandemic
  • Insights into why we behave in the particular and quirky ways we do
    • 55 min
  • Shaping Perceptions and Behaviors with On Amir

    For more information about this episode, including the full transcript, visit our blog at https://blog.beworks.com/becurious/beworks-conversations-with-on-amir


    Kelly Peters and On Amir dive deep into how behavioral science can be used during a pandemic to improve outcomes, and what they think the long-term impact of this current pandemic will be.

    On Amir is a Professor of Marketing at Rady School of Management, UC San Diego, and Associate Dean. On is an expert on consumer psychology. His work answers questions such as when consumers will – or will not - follow the crowd, and when they will make seemingly irrational decisions.

    ----more----In this conversation, Kelly and On talk about the impact of the pandemic on our perceptions and our behavior, both now and in the future.

    How we can influence people who have different perceptions of the risk COVID-19 poses

  • How has the public perception of science changed, and what people get wrong about science

  • How are habits and routines impacted by shelter in place policies

    57 min
  • Barbara Kahn: How to cultivate and sustain customer loyalty with the barriers of COVID-19

    For more information about this episode, including the full transcript, visit our blog at https://blog.beworks.com/becurious/beworks-conversations-with-barbara-kahn

    Kelly explores these and other questions on the minds of brand marketers with Barbara Kahn, Professor of Marketing and the Director of the Jay H. Baker Retailing Center in the Wharton School at the University of Pennsylvania. An internationally recognized scholar on variety seeking, brand loyalty, retail assortment issues, and patient decision-making whose research provides marketing managers with a better understanding of the consumer choice process, Barbara’s work is highly influential in both academia and business.

    ----more----In this conversation, Barbara speaks with Kelly Peters about:

    • What is the difference between loyalty and a habit?
  • When we say we want customers to be loyal, what do we actually mean?
  • What impacts will organizations face in cultivating loyalty with the “new retail normal” in place?
  • What can small businesses do during this time?
    • 1 hr 1 min
  • Jonathan Howard: When business leaders might have more in common with ER doctors than they realize

    For more information about this episode, including the full transcript, visit our blog at https://blog.beworks.com/becurious/beworks-conversations-with-jonathan-howard


    In the time of COVID-19, many of us are having to move quickly to make important decisions without having all of the necessary information or strong evidence to guide our decisions. We may also find ourselves drawn to a search for answers in all the wrong places. How do we navigate in seemingly unknown conditions? Hear from Jonathan Howard asking these very questions of the medical community - where time is tight and consequences are high.

    In this conversation, Jonathan and Kelly discuss:

    • The complexities in medical decision-making in the absence of clear scientific research during COVID-19
  • The rise of conspiracy theories and the rationale for why so many gravitate to them during times of uncertainty
  • The benefits and limitations of telemedicine
    • 53 min
  • Nina Mažar: How behavioral science can, and should, be used in the context of COVID-19

    This episode of the BEworks Conversation series features a discussion with Nina Mažar. Nina is a Co-Founder of BEworks, a Professor of Marketing at the Questrom School of Business at Boston University, and the Co-Director of the Susilo Institute for Ethics in the Global Economy.


    In this conversation, Nina and Kelly discuss:

    • The role of behavioral science research in addressing COVID-19 related challenges
  • Productivity and well-being in the face of a pandemic
  • The ethics of nudges and collecting data
  • The importance of data on WFH and Return to Work

    • ----more----

    Nina Mažar is a Co-Founder of BEworks, a Professor of Marketing at the Questrom School of Business at Boston University, and a Co-Director of the Susilo Institute for Ethics in the Global Economy. Her expertise lies in how expectations, emotions, peers, and random cues in the environment affect how we think about products, money, investments, and morality, and their implications for welfare, development, and policy. 

    One of the world’s leading behavioral scientists, Nina was named one of “The 40 Most Outstanding B-School Profs Under 40 In The World” and has published in leading academic journals. Nina’s work has been impactful in the public sphere, speaking around the world, and research featured in popular outlets like the New York Times. In addition to her central role at BEworks, Nina has brought behavioral science to bear on applied challenges as the Senior Behavioral Scientist of the World Bank’s behavioral insights team (eMBeD) and served as an advisory for other government boards and non-profits. 

     

    For more information about this episode, including the full transcript, visit our blog at https://blog.beworks.com/becurious/beworks-conversations-with-nina-ma%C5%BEar

    54 min

About BEworks Conversations

From the publisher's feed

How do the world’s top business leaders use behavioral science? Listen to exclusive conversations with host Kelly Peters, CEO and Co-Founder at BEworks, and guest experts, as they chat about a range…