Join Kath, alongside Guy Hanson and Danielle Gallant, as she uncovers why most email testing misses the mark—and how a scientific, hypothesis-driven approach can unlock powerful insights about your audience and deliver game-changing results.


Guest at a Glance:
Kath Pay is a veteran email marketing expert with over 20 years of experience. She has written, spoken, and trained extensively on email marketing topics, with particular expertise in testing methodologies, persuasive copywriting, and AI implementation in email marketing.
Kath on LinkedIn
Hosts at a Glance:
Danielle Gallant - Senior Email Strategist at Validity with over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.
Danielle on LinkedIn

Guy Hanson - Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events.
Guy on LinkedIn

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Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
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