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In today's rapidly evolving media landscape, promoting a nonfiction book has become an ongoing endeavor that requires strategic planning and relentless effort. On this episode of Authors Who Lead, Leah Paulos and I delve into the intricacies of book publicity, shedding light on the sustained efforts required for successful book promotion far beyond the initial launch. If you're an aspiring or established nonfiction author looking for practical advice, this episode offers invaluable insights.

Timestamp:

00:00 Leopoldos, founder of Press Shop PR summary.
03:10 Media is part, but not all, of the launch.
06:24 Work hard, position book well for success.
09:49 Media fragmentation offers challenges and opportunities.
13:16 Series "Adventures in Cinderbottom" set in Appalachia.
17:39 Authors need to summarize their books.
19:58 Providing relevant info for publishers and audiences.
22:34 Authors must take control of their campaign.
28:51 One-off courses, intensive 6-week program, 6-month coaching.
30:01 Authors struggle due to mindset and doubt.
33:41 Promote without selling, connect with readers.
37:42 Podcast for media training and author visibility.
40:52 Publicity boosts book sales and authors' careers.
44:05 Appreciation for growth and learning in publishing.

Full show notes

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