Unlock the Secrets of how  to grow and scale your business through professional development
In this episode,  we discuss how to put passion back into your personal and professional development to grow and scale your business.

If you want to stay inspired and motivated for yourself, your team, and your family, and learn how to use personal professional development to stand out from your competition so you can succeed at growing and scaling, this episode is for you, because you'll discover how to find resources to help.

 We will uncover the #1 skill you need to get your passion back, where you get it and how you can apply it. 

 Other key takeaways and key discussion points include:

• What kind of results Business Owners can expect if they do things right with Professional development 
• Specific questions Business Owners should ask about Professional development if they want to succeed
• How to stay up-to-date on professional development to keep your passion alive
• Where the big challenges are in Professional development right now (and how to overcome them quickly)
• Where the big opportunities are in Professional development that many Business Owners are missing (and how to take advantage of them so you can stand out from your competition)

About Us

Tracey is an expert in Personal & Professional development whose accomplishments include:

•  Successful entrepreneurship 
• Author of Beyond Common 12 Essentials for Success in Life and in the Workplace
• Online Digital Training Courses
• Business Coach and Consultant
• To learn more about Tracey, please visit www.TraceyWattsCirino.com
• To learn more about how you can improve your results with Professional development with www.BeyondCommonBusinessSecrets.com/guide

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In this episode, Executive Producer Tony Viola takes over Tracey's Beyond Common Business Secrets Show and asks her to explain the difference between a good salon and an exceptional salon, and how business owners can achieve extraordinary results. 

 In this candid interview, Tracey explains the difference between a good salon and a truly exceptional salon.  She advises business owners to set up systems so their employees know exactly what it takes for them to get to the next level, and to manage your systems, not people because creative people cannot be managed.

 Tracey also discusses her secrets to hiring top talent -- including the importance of getting a second opinion and her secret use of a $20 dollar bill to find out who's trustworthy and who's not.

 The episode also features Tracey's take on how the pandemic has upended the salon business when a salon loft or suite is the best choice, and why working at Best Cuts or a national chain operation may be a good move for certain stylists when they are just getting started.

 Tracey also shared her thoughts about cosmetology school:  "The one thing that's left out is that at school they never say. You're an entrepreneur now, because whether you work for a salon company or you do decide to go to the salon suite and do something on your own, rent a chair or however you want to do it, you are essentially in business for yourself, even if you are paid by commission.  You are essentially paid by what you produce. So for the rest of your life, you are essentially writing your own paycheck. They never talk about this at cosmetology school. I always say to my cosmetology school owner friends that  I would like to teach this segment for you, I will tell new salon professionals what they need to know and welcome them to entrepreneurship. Now for the rest of your life, you're in charge of writing your own paycheck. Nobody else, just you."

 

After a few more questions about the salon business, Tony concluded the show by adding his take:  "I really like the Beyond Common goal-setting guidebook training and some of the resources tha

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One of my favorite topics to discuss is also the #1 secret that you can use to be more successful in both life and business and that is being present. When we show up and are present for both life business and our families every day. This is the best present that we can give our loved ones.It's also the best present that you give your clients,  your team, or anybody that you are showing up for. I know so often as business owners and leaders we are pulled in so many different directions that we’re unaware of how scattered we show up.  One key is more active listening in a conversation.  Don't just wait for your turn to talk. Really listen to them. Understand that you only have so many hours in a day that you can connect with people and be really present. While you're at work, give it your all, be present, attend to the relationships, both the client and the team members that need you to be all in while you're there.

 People feel appreciated when they are seen and heard. A very simple way to show someone you value them is to look them in the eye.

And, when you are with your family, trust that everything's OK at work.  Then, while you're home, trust that everything's OK at work.  Be present, and be all in with the kids.  I realize more people are working from home, and it's not easy.  Just shut the door and say, OK, during this time, I'm at work. And you can even put a sign up  that says "in session."  You're at work now and 100% focused on it.

 I talk about this in Beyond Common,  12 Essentials for Success in Life, and in the Workplace there's a whole chapter about being present with different ideas that support you’re being present practice. Remember this is the sexy side of professionalism. This is where we are conscientious. We're the best version of ourselves. We're all in and in that present moment with our family, our co-workers, our team, and our clients.

This is one of the things that we can all do to level up the connection that we make with others. Being present is about

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How many times have you felt like you don't even know where to begin when it comes to your marketing? 

 You want to be very, clear about what it looks like in your business to be profitable, and one of the ways is making sure you are utilizing effective marketing systems because even when you feel like you're maxed out and turning customers away, you still need to be marketing because you never know when that can shift. And that is a common mistake and common misconception that a lot of business owners make.

Marketing is never going away, even when we have a small budget. And quite a lot of entrepreneurs are working with a smaller budget because of the year that we've had. And this is true no matter when you're listening to this, this can happen at different points of growth in all different businesses

Let's review seven low-cost marketing secrets for small business owners and entrepreneurs. I'm going to run through them really quickly and then we're going to dive deeper into each one of them.

 e-mail your clients and let them know what's going on on a consistent basis. They want you to communicate with them. They want to know what's happening.  Communicate with your clients to let them know what's going on on a consistent basis. 

Stay up to date on social media, post stuff, engage. Cross-promote with other businesses is key to success.   Small businesses need to work together. Be very clear on who your target market is and only spend your marketing budget on marketing to them.

 Use videos to connect! Find out what your clients want to know.  Emailing your clients to let them know what's going on, your clients want to hear from you. This is an investment of time and you have to put some structure in, but you need to stand out in the mind of your clients.

Another important thing to address is social media. You need to engage with your clients on social media, make it fun and have a good time with them, and then cross-promote with other businesses. This is going to be very much key to success.

When small businesses work t

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Today, we are going to discuss trends in business for the new normal and how we can prepare our businesses to thrive in the future!

The # 1 thing  to remember is that remote working is going to stay with us as a trend long after Covid! 
I personally am from a salon background so I could do my marketing from home, I could do my coaching training, I could even start doing some of my hair cutting and color training.  I cannot phone in or Zoom in doing a haircut or putting color on someone. But it's clear that remote working is going to stay on trend for any business where it works for their business model.
And digitizing how we do business will continue to accelerate.  This was recognized as a good idea in 2019.   Before Covid, it was a good idea. The pandemic accelerated these changes and now, it's necessary to have an online store and generate revenues on line no matter what business model you have.

I compiled a list of ways that you can adjust  your business in this new modern virtual world to continue to stay relevant.  It doesn't matter type of business you have. You can do this and come up with something cool and unique in every business category there is.  
 Add a customer service chatbot to your website. This is so important because we need to get constant feedback and we need our clients to know that we're available. They want to give feedback, so give them the opportunity. If you have not already, you need to build an e-commerce platform for your products, even your services. Some of them can be offered virtually.

Building an e-commerce platform for your products is so important, so is expanding in-person payment options to include digital wallets like Apple Pay, Google Pay, all virtual wallets, no matter what your area of expertise or your business is.  
Offer virtual services and create mobile friendly websites. 
What used to be a good idea is now a necessity and it has to get done. If you haven't done it yet, move this to the top of your list, develop an app for your business, create a self-service account portal.

Take the time to think of ways that your clients can get what they want or serv

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Today we're going to discuss a topic that's near and dear to my heart. Being a female business owner and leader myself, it is a bit of an emotional one.   As a female business leader and business owner, I have struggled with a lot of these, so let's discuss the five most common fears and how to overcome them.

The number one fear is fear of failure. This is the number one fear of all people.  Most people are afraid of failing. As a business owner or anyone who's thinking of becoming a business owner, you have a side hustle. You are a creative artist, and you didn't realize you were in business. And all of a sudden you are.  Whatever type of business background you are coming to us from. Please understand that. Not just business owners, but all people have this fear of failure and failure is just one of the many challenges that are on our way to success.

The number two fear is fear of uncertainty.   Risk can be very scary and you don't know everything.  But the other the flipside of risk is that it's all so exciting. And it's also why a lot of entrepreneurs want to get into business, because they like not knowing. They like that they have to figure out a bunch of different things to overcome, you know, because it's uncertain. So right now, the fear of uncertainty is running rampant more than ever because of everything that has gone on in the world in the last 12 months.  
The best thing we can do to overcome this is to focus on clarity, get really clear on how you're going to lead your team, how you're going to build your brand and how you're going to attract the right client for your company.

Number three is fear of rejection. A lot of female business owners and entrepreneurs almost quit before they get started because of that fear of rejection. They don't know how to sell or they don't think they're going to be good at something or they feel like, oh, someone else is probably already doing it better than me. So I'm just going to reject myself before I even put myself out there to get rejected. So the fear of rejection just stems back from fearing what other people think of you.

Number four is the

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Did you know Sense is not common? 

Hello and welcome!  My name is Tracey Watts Cirino and I'm the author of Beyond Common 12 Essentials for success in life and in the Workplace and the founder Beyond Common coaching and training company.   I love helping business owners just like you get really clear on your why so that you can leverage your strengths to achieve Beyond Common Results in your life and business.

Today's show makes the somewhat funny point that Sense is not Common!

The definition of common sense refers to having sound judgment, not necessarily based on specialized knowledge. When you are smart, level-headed, and able to understand and assess a situation, this is an example of having a lot of common sense. Sound judgment not based on specialized knowledge.

Are you born with common sense?

No way are you born with common sense that simply manifests itself as you grow up! You need to learn: 1) what your culture considers sound judgment; and 2) behave accordingly. This is nowhere near as obvious and easy as it seems to the more levelheaded adults in our society

How do you get common sense?

Common sense is sound, practical judgment that's usually developed through life experience rather than any kind of formal training. Developing common sense can seem like a difficult thing, but you can easily practice using common sense by being more aware and reflecting on situations before you make decisions.

Here are some tips on how to Apply some basic sense to your decisions:

First, don't make assumptions about what someone thinks or knows, but be clear about what your organization requires of them.

• Compare the risks and rewards of a decision before choosing what to do.
• Trust your initial feelings so you don’t over-analyze things too much.
• Look at your situation from another perspective to think through it clearly.
• Ask someone you trust for feedback if you aren’t sure about your decision.
• Realize that it’s okay to make a wrong decision every now and then.

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Welcome to Beyond Common Business Secrets episode #11!

* In this episode, we discuss ... A very  important skill every Business Owner needs when it comes to letting go of what's holding you back from achieving success!

* Skills every Business Owner needs to develop for How to cut ties and say goodbye to unwanted people and things that are holding you back. Even when its clients, staff, vendors or friends who do not support you or just bring you down.

* Specific tools for letting go of whats holding you back so Business Owners can use to help them develop their skills quickly

* The growth mindset every Business Owner needs to have about developing their skills when it comes to letting go of what's holding you back

* I'll even share some  resources Business Owners can't live without.

* I even share my insights and explain where I have gone wrong and where I  see Business Owners wasting a lot of time and  energy  (and how to quickly  course correct )

* Where the big challenges are when it comes to  letting go of whats holding you back  right now (and how to overcome them)

* How to spot the big opportunities when letting go of whats holding you back that many Business Owners are missing at this very moment

* Golden tips for time management when it comes to letting go of whats holding you back

I love  helping business owners get more  clarity and focus in their personal and professional lives to help you set up automated systems that save you time and make you more money.  To check out my latest book, please visit www.TraceyWattsCirino.com.

To get a FREE copy of our goal setting guidebook to help with letting go of everything that is holding you back,  please chick here:   www.beyondcommonbusinesssecrets.com/guide

Thanks for Tuning In and for being with us this week. Have some feedback you'd like to share?

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It’s Christmas in July—and I’ve put together a list of my absolute favorite gifts to support your business, your well-being, and the little dreamers in your life. Visit traceywattscirino.com to grab your favorites now.

📣 Spend $100 or more and get free shipping and your very own digital copy of my adult coloring book for FREE

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You can achieve BEYOND Common Success in your life and business...

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Are your New Year's Resolutions Already a bust?  If so, you need to know about myths that can destroy your success before you ever even get started (and what to do instead)
“why 80% of New Year’s Resolutions fail ... and how to get yours back on track”
The sad reality is that Business Owners often take the wrong path and waste months, if not years, of effort.

Business Owners simply cannot afford to waste a TON of time messing around with resolutions that don't help you achieve your goals or things that  make you feel bad because you feel like you've fallen short of achieving your objectives.

In this Podcat, we identifying some common goal setting errors (like having goals that are too vague / hard to measure so you don’t know when you’ve reached the finish line, or setting goals that are too small and will only lead to seeing a minimal change.)

Beyond Common Coaching & T raining Company provides business owners with clarity and focus when it comes to goal setting.  We will show you that doing a deep dive into 'HOW to set goals in the first place is vital."  We also share thoughts about how to measure and track your actual  progress.  We also want to show you why you need to set goals in 90 day increments and explain how to Define and Clarify Short-Term and Long-Term Goals ... and what to do when you get stuck!

Did you know ...

* Studies show that only 8% of Americans who make a New Year's resolution actually keep them all year and 80% have failed by the start of February. Clinical Psychologist Joseph J. Luciani, Ph. D, says most resolutions fail due to sabotage caused by a lack of self-discipline.

* According to U.S. News & World Report, the failure rate for New Year's resolutions is said to be about 80 percent.

We're pleased to share with you a FREE gift -- our exclusive Guidebook, that walks you though setting goals and objectives that you can achieve, and the key steps to take so you get there, www.beyondcommonbusinesssecrets.com/guide

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It’s Christmas in July—and I’ve put together a list of my absolute favorite gifts to support your business, your well-being, and the little dreamers in your life. Visit traceywattscirino.com to grab your favorites now.

📣 Spend $100 or more and get free shipping and your very own digital copy of my adult coloring book for FREE

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Welcome to Episode #9 of the Beyond Common Business Secrets . 

In this episode, we discuss how developing that right training program allows you to stand out from other businesses and your competition .

If you want to get more clients, grow your sales, and have happy employees , but aren't exactly sure how to implement the training system to get more clients by training your team, tune in now!

In this episode, you'll discover important information, including:

* Keys to Successful Training and Professional development

* Why training yourself and your people is so important

* Some stats about training:

* According to HR Magazine, companies that invest $1,500 on training per employee can see an average of 24% more profit than companies who invest less.

*  A recent Accenture study found that every dollar spent on training generated a $4.53 return.

* Even in the Hairdressing industry you can earn $10,000 more every year if you apply the Summit Salon training principles and train your team

* Other benefits of training include:

* Improved employee performance

* Improved employee satisfaction and morale

* Addressing weaknesses and utilizing strengths  – Most employees will have some weaknesses in their workplace skills. A training program allows you to strengthen those skills that each employee needs to improve and to capitalize on utilizing the strengths of everyone on your team

* Consistency – A robust training and development program ensures that employees have a consistent experience and background knowledge to ensure they deliver an extraordinary customer experience.

* Increased productivity and adherence to quality standards

* Increased innovation in new strategies and products

* Reduced employee turnover

* Enhances company reputation and profile

Learn more about how you can improve your results with why training yourself and your people is so important  with

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It’s Christmas in July—and I’ve put together a list of my absolute favorite gifts to support your business, your well-being, and the little dreamers in your life. Visit traceywattscirino.com to grab your favorites now.

📣 Spend $100 or more and get free shipping and your very own digital copy of my adult coloring book for FREE

Get your FREE Checklist to save time every week
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Time Mastery for Female CEOs: Unlocking Your Path to Freedom
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Check out time-saving Technology
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🎁 Give the Gift of Creating Precious Cuddle Moments For Years To Come 🤗 with The Winter Owl Experience Box
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You can achieve BEYOND Common Success in your life and business...

1. Earn a BEYOND Common Income...