Beyond Hormones, The Business of Wellness

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Let’s be honest — it stings every time a patient cancels their membership or stops care. But here’s the truth: cancellations are part of doing business, not a personal failure. In this episode, Jody Layne shares three powerful ways to turn cancellations into an opportunity to strengthen your clinic, your culture, and even your patient relationships.

You’ll learn:

• How to say goodbye with grace (and why it matters)
• What to track so you can spot and fix trends early
• How to help your team stay confident and calm when cancellations happen

Handled right, cancellations can become your best source of feedback — and even lead to more loyal patients down the road.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

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In this episode of Beyond Hormones: The Business of Health, Jody Layne sits down with Dr. Darren Farnesi, founder of Medical Age Management in San Diego, California. With nearly two decades in practice, Dr. Farnesi shares his journey from launching his clinic during an economic downturn to building a trusted name in hormone optimization, aesthetics, and functional medicine.

They talk about:

• The realities of starting a cash-pay practice without funding
• How to balance medicine, marketing, and management when you wear every hat
• Why hiring slowly (and trusting your gut) matters more than rushing to fill roles
• The art of staying “on brand” as your clinic evolves
• The mindset shift from “good doctor” to confident business owner

Dr. Farnesi also opens up about his biggest mistakes, proudest wins, and how he’s now turning his passion for learning into teaching the next generation of providers.

If you’re a hormone or wellness provider in the startup or growth stage, this candid conversation will leave you inspired — and armed with practical lessons you can apply right away.

🎙️ Hosted by Jody Layne, co-founder of Accelerated Medical Practices.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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You Can’t Improve What You Don’t Measure

It’s one of the most important rules in business — and it applies just as much to your hormone clinic as it does to a Fortune 500 company.

In this Just Under 5 episode, Jody Layne from Accelerated Medical Practices shares why tracking your clinic’s numbers is the fastest path to better performance, happier patients, and stronger profits. From staff culture to patient experience to financial health, she breaks down exactly what to measure — and how those insights can completely transform your business.

🎯 Because what you don’t measure, you can’t improve. But what you do measure… you can transform.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

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Facebook

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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In this episode of Beyond Hormones: The Business of Health, Jody sits down with Dr. Gershon, founder of Optimized Hormones and Gershon Pain Specialists, to talk about what it really takes to build a thriving, patient-first practice.

From growing a multi-location pain management group to launching a cash-pay hormone clinic, Dr. Gershon shares the wins, the missteps, and the pivotal decisions that shaped his success — including why he rebranded, how he built a culture rooted in listening, and why “patient needs first” is more than a motto, it’s a mission.

You’ll hear:

• How EOS and Traction transformed his leadership style
• The biggest mistakes most new clinic owners make with pricing
• What it means to build a culture of true listening in healthcare
• Why rebranding to Optimized Hormones changed everythin
• A moving patient story that reminds us why this work matters
  
  

Whether you’re a seasoned provider or just dreaming of opening your own practice, this conversation is packed with insight, wisdom, and heart.

🎧 Listen now and get inspired to build a clinic that heals — and lasts.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

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Facebook

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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In this “Just Under 5” episode of Beyond Hormones: The Business of Health, Jody Layne shares a simple but powerful framework for building the clinic of your dreams — your GPS: Goals, Plan, and Systems.
Just like a real GPS guides you to your destination, this one helps you move from chaos to clarity, from “someday” to “success.”
You’ll learn how to set clear, exciting goals, create a plan that actually gets you there, and install systems that make growth feel effortless.

👉 Whether you’re just starting or scaling, this quick episode will help you find your direction — and enjoy the ride.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

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Facebook

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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 In 2017, Keith Reeves launched Optimized Wellness (Centennial, CO) with a simple thesis: specialize, keep it human, and let the results speak. In this episode, Keith and Jody break down exactly how a non-provider can build a predictable, patient-loved hormone clinic — and what to double-down on in 2025 and beyond.

You’ll learn:

• The advantage of being a non-provider owner: working on the business from day one
• Why “do less, better” wins: hormones, peptides, and ozone — delivered with intention
• The small but mighty team playbook (and Keith’s “win-win-win” filter for decisions)
• Marketing that compounds: moving from disruptive social to Google Ads + reviews
• Competing with franchises & online clinics by owning personal, unscripted care
• A patient story that reminds us what this work is really about

About our guest:
Keith Reeves is the founder of Optimized Wellness, a Colorado clinic focused on hormone optimization, weight-loss peptides, and ozone therapy. He’s an entrepreneur first, clinic owner second — and it shows in his systems, simplicity, and patient experience.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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Series: Just Under 5 — Beyond Hormones: The Business of Health

Ever had a team member break a rule trying to do the right thing?
In this quick episode, Jody shares how good intentions can sometimes lead to costly HIPAA violations—and what you can do to prevent them. Drawing from her days as a COO and lessons learned from a brilliant Stericycle trainer, she breaks down the four most common ways hormone clinics accidentally violate HIPAA (and how to fix each one).

If you care deeply about your patients and your reputation, this five-minute listen is your friendly reminder that protecting trust is part of the job.

🎙️ Listen now to learn:

• Why “caring” can sometimes create chaos
• Four common HIPAA slip-ups in clinics
• Simple fixes to keep your team compliant and confident

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

YouTube

Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan Mail

The Sparkly Unicorn of Wellness (feat. Marlyn Diaz)

If you’ve ever wished your patients would actually follow the plan—this one’s for you. Functional nutritionist, author, and wellness coach Marlyn Diaz (aka the “sparkly unicorn” of wellness) joins Jody to share how she partners with hormone clinics to turn protocols into results.

Marlyn has coached patients since 2007 and collaborates with WorldLink-trained clinicians. In this conversation, she breaks down the practical, repeatable steps that make lifestyle change stick—from pantry walk-throughs and label reading to upgrading supplement choices and building simple, blood-sugar-friendly “go-to” foods. She also opens up about the business side of being provider-adjacent: choosing the right clients, growing with contractors instead of full-time hires, and marketing through consistency, community, and in-person connection.

You’ll learn:

• How to use a nutrition partner to boost compliance, retention, and outcomes
• The “pantry first” method for fast wins your patients can feel
• Smart supplement audits (and why store-brand vitamin D can backfire)
• A simple model for adding value without overwhelming your team
• Marketing that actually works for wellness pros: newsletters, events, and relationships

Connect with Marlyn: marlynwellness.com | @marlynwellness

If this episode sparks ideas for your clinic, follow the show and share it with a colleague who handles patient follow-up.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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Welcome back to Beyond Hormones: The Business of Wellness—the podcast for providers who want to grow thriving, patient-centered, and predictably profitable practices.

In this episode, host Jody Layne sits down with Dr. Spinelli, whose journey from aesthetics and occupational medicine to building one of Italy’s very first hormone clinics is nothing short of inspiring.

👉 Inside this episode:

-How Dr. Spinelli went from working alone with one nurse to running a thriving multi-provider clinic.

-The mindset shifts that helped her keep going—even when colleagues doubted her.

-What worked (and what didn’t) in filling her schedule in less than a year.

-Her next bold step: launching a brand-new clinic designed by women, for women.

Whether you’re just starting your practice or scaling to the next level, you’ll find strategies, encouragement, and real-world wisdom in this conversation.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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🚀 Welcome to Beyond Hormones: The Business of Wellness—the podcast for hormone and wellness providers who want to build thriving, people-first, and predictably profitable practices.

In this episode, Jody sits down with our very first guest, Patrick Dermody. You may know Patrick as the face in our videos, but here he shares the real story—how his journey from military brat to EMT to men’s health eventually led him deep into the world of hormones, longevity, and clinic leadership.

Here’s what you’ll learn in today’s conversation:
✅ How to build culture and train a team that scales with your growth

✅ The #1 way to improve patient experience and retention (and cut complaints)

✅ The business math every provider should know about staffing vs. marketing

✅ Why testosterone isn’t the prostate cancer villain many still believe

✅ How stacking hormones with peptides & preventive medicine drives results

✅ The single most important factor Patrick would look for if buying a clinic

This episode is practical, candid, and full of insights you can use right away—whether you’re running a startup practice or scaling to seven figures.

📌 Don’t miss the end, where Patrick reveals the one criterion he’d never compromise on when it comes to running a successful clinic.

👉 If you’re a hormone provider or clinic owner looking to grow smarter, retain more patients, and strengthen your team culture, this episode is for you.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

YouTube

Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...