Beyond Hormones, The Business of Wellness

Send us Fan Mail

In this episode, Jody Layne interviews Mary Ann Butler, NP — founder of The Wellness Firm, peptide educator, and long-time hormone optimization provider.

Mary Ann shares:

• How a pain management conference during the opioid crisis opened her eyes to hormones
• The surprising way pellets changed her husband’s life (and their marriage!)
• Why she started her clinic with only 250 sq ft — and zero fear
• The deep wins that convinced her she was on the right path
• Her early discovery of peptides and why she believes they’re the future of medicine
• The importance of networking, mentorship, and choosing your educational platform wisely
• Why the rapid growth in the hormone/peptide space is both exciting — and concerning
• What providers MUST know before hiring a marketing company
• And the business breakthrough that changed how she viewed her own growth potential

This episode is packed with wisdom for hormone practitioners, longevity providers, peptide prescribers, and anyone committed to delivering exceptional patient care while building a sustainable, profitable practice.

Book Mary Ann refers to: Ryan Holiday, Stoic - https://a.co/d/dp52pk1

📌 Connect with Mary Ann:
 Website: wellness-firm.com
 Instagram: @butler.maryanne
 Phone: (409) 730-7005

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

YouTube

Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan Mail

Owning a hormone clinic is often seen as the natural “next step” for great providers — but is it really the right step for you?

In this short episode, Jody breaks down the truth that most people never say out loud:  Being an exceptional provider doesn’t automatically mean you’ll love being a clinic owner.

Inside this 5-minute conversation, you’ll discover:

• The difference between being a provider (the technician) and being an entrepreneur
• Why so many providers feel frustrated when they step into ownership
• The questions you must ask yourself before opening—or continuing to run—your own clinic
• Why the “right path” is the one aligned with your strengths, values, and vision for your life

Whether you’re dreaming of opening your doors, already feeling overwhelmed as an owner, or simply wanting more clarity about your future… this episode will give you the perspective you need to make the best decision for yourself and your career.

No guilt. No pressure. Just truth, clarity, and encouragement.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

YouTube

Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan Mail

Ever wonder why some leads convert so easily… and others feel like you’re dragging them through mud?

In today’s first ever solo episode, Jody breaks down the real reason hormone clinics struggle with lead flow, conversions, and long-term retention — and it has nothing to do with your pricing, your staff, or your Google reviews.

It’s because you haven’t built the 7-11-4 connection yet.  That’s 7 hours of engagement, 11 meaningful interactions, and 4 different places someone sees you — the magic combination that turns strangers into patients and patients into loyal, long-term members of your clinic’s tribe.

In this episode, you’ll learn:
 🔥 What 7-11-4 really means (in real life… not marketing jargon)
 🔥 Why your leads aren’t converting as easily as you want
 🔥 How to engineer a trust-building plan each quarter
 🔥 The exact content strategy that creates lifelong patients
 🔥 What to do if you hate social media (you’re safe here)

This episode is packed with insights you can implement right away — without needing a bigger team, a bigger budget, or a viral TikTok dance strategy.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

YouTube

Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan Mail

If you’re a hormone clinic provider, you’ve probably felt it: the long days, the endless demands, the emotional load your patients carry, and the pressure to hold everything together. And in those moments when you’re running on empty, everyone loves to say “just push through.”

But let’s be honest—willpower isn’t a long-term strategy.
It burns out. It breaks down. It runs dry.

In this short “Just Under 5” episode, Jody Layne shares a powerful mindset shift every provider needs to hear: the difference between relying on willpower and leading with your WHY power. You’ll hear how reconnecting to your purpose—not your grit—can reignite your motivation, reduce burnout, and help you show up with energy, clarity, and heart.

If you’ve ever thought, “I don’t know how much longer I can do this,” this episode will feel like a deep breath and a reset button.

Listen in and get re-centered on the reason you started doing this work in the first place.
 Your mission matters—and so do you.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

YouTube

Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan Mail

In this episode of Beyond Hormones: The Business of Wellness, Jody sits down with hormone-clinic marketer and AMP co-founder Kevin Hutchinson—a storyteller, strategist, and the brains behind some of the industry's most successful campaigns.

Kevin shares what actually works when it comes to marketing a hormone clinic today, including:
• The campaign that skyrocketed leads (and why)
• The St. Patrick’s Day ad that hilariously flopped
• How to tailor your messaging to different local markets
• When to rely on referrals and grassroots marketing
• Why video + education are your most powerful tools
• How to use data to improve conversions
• Whether to hire an agency or an in-house marketer
• What owners must know about SEO, websites, and choosing the right partner

Whether you’re starting up or scaling to seven figures, you'll walk away with practical insights, marketing clarity, and real-world steps you can apply immediately.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

YouTube

Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan Mail

In this Just Under 5 episode, Jody breaks down one of the simplest — yet most powerful — tools in every successful hormone clinic: Patient Symptom surveys.

Most providers use surveys to gather information at the first visit… but very few use them to reinforce progress, support retention, and help patients see just how far they’ve come.

Inside this short episode, you’ll learn:

• Why symptom surveys are essential for accurate dosing and protocol adjustments
• The not so obvious reason patients sometimes feel like therapy “isn’t working anymore”
• How to use survey comparisons to reassure patients and rebuild confidence
• The simple system you can start using today (even if your EMR is limited)
  
  

If you want to improve patient outcomes, strengthen trust, and protect retention, this 5-minute strategy will be a game-changer.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

YouTube

Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan Mail

In this candid and wide-ranging conversation, Dr. Rick Welch of MDCosmedx: https://mdcosmedx.com/ and Doctor’s Diet Program: https://drsdietofky.com/ opens up about the real journey behind building a thriving hormone and wellness clinic.
From aesthetics to weight loss to hormones, Dr. Welch shares the lessons, missteps, and breakthroughs from more than 20 years in medicine — including what he wishes he had done sooner, how programs transformed his business, and why mentorship is the shortcut every provider needs.

We talk about:

• How hormones changed everything for his clinic
• What he would do differently if he were starting today
• The dangers of “bright shiny objects” in aesthetics
• Why you MUST choose your focus before adding more services
• How to deliver patient experiences that create retention for life
• The partnership dynamic that keeps his business strong
• A decision he made against all the data… that paid off big
  
  

If you’re a hormone or wellness practitioner, this episode is like sitting down with someone who’s already walked the hard path — and is handing you the roadmap.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

YouTube

Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan Mail

When was the last time someone made you feel truly valued?
In this Just Under 5 episode, Jody Layne shares a simple but powerful strategy to grow your practice, increase patient loyalty, and build a culture your team will be proud of — by treating your patients like royalty.

You’ll hear practical, creative ideas you can implement right away — from handwritten thank-you cards to monthly patient appreciation weeks — and why these small touches lead to big results.
 Because when patients feel seen, appreciated, and cared for, they don’t just stay — they tell their friends.

💡 Quick listen, lasting impact. Tune in now to learn how a little extra kindness can protect your practice and strengthen your patient relationships for life.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

YouTube

Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan Mail

In this episode of Beyond Hormones: The Business of Wellness, Jody sits down with Jennifer Orechwa, CEO of Salt Marketing, to talk about how wellness providers can finally make marketing feel manageable — and effective.

Jennifer shares why so many clinics waste time and money chasing “quick-fix” tactics, and how her Salted Edge Framework helps wellness practices attract leads, convert patients, and create raving fans — all with less overwhelm.

From messaging mistakes to automation must-haves, this episode is packed with practical strategies any hormone or wellness clinic can use right away.

🔗 Learn more about Salt Marketing at https://saltmarketing.co/ and the Salted Edge Membership at saltmarketing.co/edge

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

YouTube

Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Send us Fan Mail

Let’s be honest — it stings every time a patient cancels their membership or stops care. But here’s the truth: cancellations are part of doing business, not a personal failure. In this episode, Jody Layne shares three powerful ways to turn cancellations into an opportunity to strengthen your clinic, your culture, and even your patient relationships.

You’ll learn:

• How to say goodbye with grace (and why it matters)
• What to track so you can spot and fix trends early
• How to help your team stay confident and calm when cancellations happen

Handled right, cancellations can become your best source of feedback — and even lead to more loyal patients down the road.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

YouTube

Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...