Beyond Hormones, The Business of Wellness

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There’s no shortage of advice online about how to grow a wellness clinic.

From marketing hacks to promises of million-dollar practices working three days a week, the noise can be overwhelming — especially for providers who were never taught business in medical school.

In this episode of Beyond Hormones: The Business of Wellness, Jody Layne introduces the POWER Framework, the system developed after helping grow a hormone clinic in Orlando to over $4 million in revenue and later implementing the same approach in clinics across the country.

The POWER framework breaks clinic growth into five essential pillars:

• Positioning – how you position yourself as a business
• Operations – the systems that keep your clinic running smoothly
• Workforce – building a team that supports growth
• Experience – designing a patient journey that creates loyalty
• Revenue – the marketing and sales systems that drive predictable growth

But the real insight isn’t just the five pillars — it’s the order.

In this episode, you’ll learn why most clinics start in the wrong place, how the POWER framework was developed, and why building your clinic from the inside out can dramatically reduce stress while increasing growth.

This episode kicks off a six-part series where each pillar will be explored in depth.

If you run a hormone clinic, functional medicine practice, longevity clinic, or any cash-pay wellness practice, this series will give you a clear roadmap for building a thriving business while staying focused on what matters most: helping patients live healthier lives.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

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Most hormone clinic owners are working incredibly hard… but they’re still guessing when it comes to growth.

In this episode of Beyond Hormones: The Business of Wellness, Jody shares the six numbers every hormone and wellness clinic owner should be tracking if they want to grow with clarity instead of chaos.

These simple metrics can reveal where revenue is leaking, where marketing is working, and where patient experience may be breaking down.

If you’ve ever felt like you’re busy all day but still unsure what’s actually moving your clinic forward, this episode will help you start leading your business with data instead of gut instinct.

You’ll learn:

• The six key metrics that drive clinic growth and profitability
• Why many clinics struggle because they’re flying blind financially
• How tracking a few numbers each month can eliminate guesswork
• The simple monthly review process that helps clinic owners make smarter decisions

This episode is part of The Accelerator Clinic Series, where we share practical strategies pulled from the training platform built specifically for hormone and wellness clinic owners.

If you’d like to go deeper, you can access the full course “Profit on Purpose: How to Use Data to Grow Smarter” inside The Accelerator.

Create your free account here:
https://accelerator.acceleratedmedicalpractices.com

Inside The Accelerator you’ll find free trainings, individual courses you can purchase, or you can unlock everything with the Power Pass for $99/month.

And if you know another hormone or wellness practitioner who could benefit from this conversation, please share this episode with them. The hormone industry is a community, and we all grow stronger when we learn from each other.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

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Facebook

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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In this episode of Beyond Hormones: The Business of Wellness, Jody sits down with Dr. A, founder of Weight Success Centers in Tampa, Florida, to talk about his journey from board-certified surgeon to wellness entrepreneur.

With more than two decades in medicine, Dr. A shares how his own personal health struggles led him to rethink the traditional weight loss model and build a more complete approach to patient care. What started in surgery evolved into a multi-location wellness practice focused on medically supervised weight loss, hormone optimization, peptides, aesthetics, and long-term patient success.

This conversation goes far beyond medicine. Dr. A opens up about what pushed him to leave the hospital system, why autonomy mattered so much, what he learned the hard way about marketing, and how physicians can build a stronger brand in a crowded marketplace.

If you are a clinic owner, provider, or wellness entrepreneur trying to grow your practice while delivering real patient results, this episode is full of insight.

In this episode, we discuss:

• Why Dr. A left traditional surgery to build a wellness brand
• The behavioral and emotional side of weight loss that many clinics miss
• How hormones, peptides, and muscle preservation fit into long-term success
• What makes a clinic stand out in today’s crowded GLP-1 market
• Common marketing mistakes clinic owners make
• Why building a personal brand matters more than ever
• Advice for providers who want to grow a practice of their own

I hope you enjoy the show!

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

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Facebook

LinkedIn

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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Most providers are clinically brilliant.

But running a business?  That’s a completely different skill set.

In this episode, I sit down with business strategist and marketer Dan Kuschell from Breakthrough 3X to unpack the identity shift that every clinic owner eventually faces: moving from provider to true CEO.

Dan works with high-performing entrepreneurs across industries — including medical and wellness practices — helping them simplify, focus, and scale without chaos.

We talk about:

• Why providers struggle when they become business owners
• The danger of trying to do every role in your clinic
• Dan’s personal burnout story — and the wake-up call that changed his leadership
• Why “work-life balance” doesn’t work… but seasons do
• How to stop chasing perfection and start executing

If you own a hormone, functional medicine, or cash-pay clinic and feel like you’re constantly juggling too much — this conversation will challenge you in all the right ways.

Want details on Dan’s One Day Workshop (Orlando)?
Email: [email protected]

Learn more about Breakthrough3x: https://breakthrough3x.com/

 

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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Marketing isn’t just “a little harder” right now.

It’s fundamentally different.

Leads cost more. Patients take longer to decide. And what used to work doesn’t work the same anymore.

In this episode, Jody breaks down the 5 critical marketing shifts hormone and wellness clinics must make in 2026 if they want predictable growth — without burning money on ads, exhausting their team, or blaming “bad leads.”

You’ll learn:

• Why lowering the barrier to trust is essential in cash-pay healthcare
• Why we’re living in a trust-deficit era — and how that impacts patient decisions
• What research says about the 20–30 touchpoints required before someone makes a purchase (based on analysis from EmailToolTester)
• Why “scrappy” teaching builds more trust than polished marketing
• The difference between selling information and selling transformation
• Why your personal brand is no longer optional

Referenced research:
How many touchpoints before a sale?
https://www.emailtooltester.com/en/blog/how-many-touchpoints-before-a-sale/

If marketing has felt frustrating or inconsistent lately, this episode will give you clarity — and direction.

And if you want to go deeper…

👉 Register for the free training:
Why Leads Don’t Convert — And What Successful Wellness Clinics Do Instead
https://solutions.acceleratedmedicalpractices.com/why-leads-don-t-convert-webinar-sign-up.html

In the training, you’ll discover:

• Why most leads are not ready to book right away
• How wellness patients actually make decisions
• What should happen immediately after someone fills out a form
• How automation and human follow-up work together
• The most common gaps that cause leads to stall or disappear
• What a complete, patient-centered follow-up system looks like

If you want calmer growth, more predictable consults, and fewer ghosted leads — don’t miss it.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

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Facebook

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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Dr. Eric Fete (aka “Dr. Eric”) is a board-certified physician who left the ER world to build a preventive, hormone, and longevity practice — now primarily via telemedicine across 20+ states.

In this conversation, we unpack what it actually takes to stand out in a crowded hormone clinic market without going cookie-cutter. Dr. Fete shares how he built PrimeX through personalization, education, and referrals, why he calls his approach “muscle medicine,” and how he navigated the peptide landscape after FDA changes.

And don’t miss the patient story that reminds you why this work matters — because when patients feel better, families feel it too.

In this episode:

• From emergency medicine to prevention (and how to transition safely)
• How to differentiate when “everyone offers hormones”
• The power of being truly personalized (and actually listening)
• Peptides after FDA changes: what’s real, what’s risky
• Marketing that works: referrals, content, newsletters, and collaborations
• Building a lifestyle-friendly practice model in telemedicine

📌 Connect with Dr. Eric Fete:

• Website: drericprimex.com
• YouTube: Dr. Eric Primex
• Instagram: Dr. Eric Fete

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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What if your hormone clinic could add $10,000 this month… without hiring more staff, increasing your ad budget, or working longer hours?

In this 5-minute episode, I break down the five biggest shifts that separate overwhelmed clinics from predictably profitable ones.

After working inside hormone clinics and consulting with hundreds more, I’ve seen it over and over again — growth doesn’t come from more hustle. It comes from smarter systems.

In this episode, you’ll learn:

• Why not every lead is ready to book (and how understanding Patient Readiness Stages changes everything)
• How to match your marketing message to your patient’s mindset
• The follow-up system most clinics are missing
• The simple weekly metrics you must track
• Why trying to grow alone slows everything down

If you’re tired of chasing leads and wondering why they don’t convert, this episode will help you shift from reactive to strategic — and build a clinic that grows without burning you out.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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Hormone clinics don’t grow on “more ads.” They grow on trust, education, and a patient experience that creates referrals.

In this episode of Beyond Hormones: The Business of Wellness, I’m joined by Annika Carter, NP, founder of an integrative wellness practice in Roseville, California. Annika started in weight loss, then added hormone replacement therapy (HRT) and built a membership model for men and women—all while keeping her team lean and high-performing.

We talk about what’s working right now for hormone and wellness practices:

• Why patients “regain the same 10–15 pounds” (and how hormones change the outcome)
• The marketing strategy Annika didn’t expect to work… but did 
• How to convert education events into booked lab work + consults (without feeling salesy)
• Hiring: how she learned to be slow to hire and quick to fire 
• Why clinics should focus and go deep before adding more services
• Patient expectations today 
• A candid moment on creatine + kidney function and what providers should watch for

If you’re building (or rebuilding) a cash-pay hormone or wellness clinic, this one will give you practical ideas you can implement immediately.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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When hormone clinic owners talk about growth, the conversation almost always starts with one question:
“How many new patients do we need?”

And while that math matters, it’s only half the story.

In this quick 5er episode, Jody Lane flips the growth conversation on its head with a simple but powerful idea: never stop dating your patients.

Because here’s the truth most clinics overlook — it costs 5 to 25 times more to acquire a new patient than it does to retain an existing one. And unlike many industries, hormone clinics have a massive advantage: patients can stay with you for years… even decades.

In this episode, you’ll learn:

• Why patient retention is one of the most overlooked profit drivers in hormone clinics
• How a single long-term patient can represent nearly $9,000 (or more) in lifetime revenue
• Three simple, high-impact ways to make your patients feel seen, valued, and loyal — without expensive marketing campaigns

From celebrating birthdays to personalizing visits and keeping patients excited about their long-term health, this episode will challenge you to rethink how you show up for the people who already trust you.

Because when patients feel appreciated, heard, and cared for, it becomes nearly impossible for another clinic — even one offering discounts — to pull them away.

If you want to protect your revenue, strengthen loyalty, and grow your clinic from the inside out, this episode is a must-listen.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

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Ever feel like your clinic’s growth is a total mystery? You’re running ads, the leads are coming in, but the schedule still feels inconsistent. You’ve likely blamed the platforms, the ad spend, or even the "quality" of the leads themselves. But after 30 years in marketing—and time spent inside the four walls of a hormone clinic—I’ve realized the problem usually isn't the leads. It’s a structural gap most owners don't even know is there.

In today’s episode, I’m pulling back the curtain on why hormone marketing is fundamentally different from any other industry. We’re moving past the "hacks" and "tactics" to look at the clinical mismatch that is costing you thousands in lost revenue. If you’ve ever felt like you’re shouting into a void—or if you’re tired of the "roller coaster" months—this episode is for you.

In this episode, we explore:

• The "One-Click" Fallacy: Why the way most clinics sell is actually scaring away their best potential patients.
• The Three Types of Leads: Are you ignoring 95% of your database? We break down the three archetypes currently sitting in your ecosystem and why your "Book Now" button only works for one of them.
• Protocol vs. Clinician: A new way to think about automation that actually makes your patient experience more human, not less.
• The 48-Hour Diagnostic: A simple test you can perform this week to see exactly where your "hidden leaks" are located.

The Bottom Line: Stop pouring water into a leaky bucket. Tune in to learn how to build a marketing "bridge" that turns curious leads into committed patients.

This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].

 🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com

For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips! 

Get The AMP Report

Instagram

Facebook

LinkedIn

YouTube

Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...